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Why Smart Brands Are Leveraging User-Generated Content

Why Smart Brands Are Leveraging User-Generated Content | Marketing | Scoop.it

Whether your brand is paying attention or not, the people who love your company are online creating content for you by sharing photos on Instagram or Twitter, using relevant hashtags on social media, leaving comments on your blog, writing their own articles and posts about your brand or creating videos about your product or services.

It’s called user-generated content. And it’s a content marketing strategy you should get on board with, if you’re not already.

 

Companies can work smarter, not harder, when they take advantage of user-generated content and let their fans do the heavy lifting for them. Here’s why.


Via Russ Merz, Ph.D.
Elise Hunter's insight:

Marketing strategies have made companies jobs easier when it comes to user-generated content. PWOM is spreading and companies can take advantage of it.

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Russ Merz, Ph.D.'s curator insight, August 3, 2014 3:02 PM

This articles outlines 4 reasons why #brands should consider using user generated content. (#UGC)

Lauren Mackie's curator insight, August 6, 2014 8:21 PM

Using Social Media is an effective method for promoting your brand. Social Media encourages 'user-generated content' this third party endorsement can benefit branding. Four benefits of engaging in this aspect of social media are:
1. Time Saving
2. Brand Loyalty
3. Sense of Community
4. Authenticity

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Rescooped by Elise Hunter from Strategy and Competitive Intelligence by Bonnie Hohhof
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Gaining the Competitive Edge with Patent Information

Gaining the Competitive Edge with Patent Information | Marketing | Scoop.it

Seoul, South Korea at the 10th PATINEX meeting where the theme of the conference was gaining a competitive edge with patent information. Building on the general theme I have seen in Asian countries that patent strategy issues are critical business imperatives the meeting stressed the critical nature of patent information to business success, especially in the current environment of increased risks of litigation, and the need for developing the ability to negotiate cross-licensing agreements.


Via Bonnie Hohhof
Elise Hunter's insight:

Just a lot of lawyers trying to make even more money

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Rescooped by Elise Hunter from Public Relations & Social Media Insight
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How to Get Millennials to Love Your Content: VICE’s Magic Formula

In order to make content young people will trust, accept, and like, you need to know about the decade that formed them and shaped their consciousness, said Moretti. “In the decade of the 2000s, it was the march of two opposing forces – a crisis of information and the liberation of information,” he said. The "crisis" includes all of the major bad things that happened during the last decade, from the war on terror, to climate change and the economic collapse.

 

The biggest casualty of the decade, however, was a loss of trust. “Millennials lost trust in politicians and experts and systems [social security, etc.],” said Moretti. They alsolost trust in the media.As far as the “liberation of information” - that came with the rapid advancements in computing, connectivity, and social media. Basically the rise of digital and mobile access....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 27, 2014 2:07 AM

Here's how make your content meaningful for millennials.

Lany Sullivan's curator insight, September 28, 2014 12:04 AM

I don't believe that it is just Millennials that have lost trust. In this age of social media, we have to really decipher all the information that comes at us each and every day. 

 

One of the best things to do is to take time to find those sources that you believe that you can trust. Do your research and vet your associations and your content as much as possible. 

Rescooped by Elise Hunter from Social Media, SEO, Mobile, Digital Marketing
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14 Tools to Streamline Your Social Media Marketing

14 Tools to Streamline Your Social Media Marketing | Marketing | Scoop.it

Do you want to manage social media more efficiently? This article shares tools to help manage and optimize your social media marketing.


Via Kamal Bennani
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Ashey Kumar's curator insight, September 30, 2014 8:54 AM

Great piece of information for digital marketers. 

Marco Favero's curator insight, September 30, 2014 7:38 PM

aggiungi la tua intuizione ...

Marshall Gass's curator insight, October 4, 2014 2:12 AM

Twitter and other SMM tools work because the exposure opens up a gateway to like-minded communities. Within a week of taking it up seriously I was able to list Publishers, writers, authors, SMM specialists, designers for Book covers, editors and journalists and filter Scoop and Swayy sites for interesting content. This would not have been possible otherwise. At the same time, communication with serious followers enables rapid growth of followers. 

 

This is a much better way of creating and exhibiting a social presence, rather than buying a block of followers for a price with almost all of them in an unknown category. What will you do with a Tower of Babel? Numbers don't mean much if its properly organised and managed.

 

Thanks to all my followers for the follow and I do do hope to help in your own publicity.   @GassMarshall

Rescooped by Elise Hunter from Social Media, SEO, Mobile, Digital Marketing
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5 Things You Can Learn About Brand Ambassadorship from Jaguar

5 Things You Can Learn About Brand Ambassadorship from Jaguar | Marketing | Scoop.it

Jaguar is the leader in online engagement. Here's what you can learn about brand ambassadorship from them and how you can incorporate an ambassador strategy for your business.


Via Kamal Bennani
Elise Hunter's insight:

Brand Ambassadorship at it's finest!

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Alexander Tate's curator insight, September 24, 2014 10:55 AM

I though it was interesting to see how jaguar makes their marketing campaign into a lifestyle. The topics of keeping your friends close and others made it seem like it was not a brand being sold but a lifestyle. The social media used in this really made an old brand stand out in today's modern technologically filled society.

Rescooped by Elise Hunter from Strategy and Competitive Intelligence by Bonnie Hohhof
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How to Use Market Intelligence to Attack Competitors' Branding Position

How to Use Market Intelligence to Attack Competitors' Branding Position | Marketing | Scoop.it

To know if your competitor is cooking up a new brand strategy that’s capable of stealing your customers and brand appeal, consider using market intelligence tools well in advance. This is a sure way to detect whether or not your competitor is simply flexing muscles or preparing a long-lasting attack.

Below are three ways you can use intelligence software to monitor competitor’s brand positioning strategy before it’s too late to defend your brand:

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Via Bonnie Hohhof
Elise Hunter's insight:

A successful brand strategy can generate results: how a gecko turned around the insurance companies brand strategies. It's important to be different!

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ben matthew's curator insight, August 10, 2014 7:29 AM

This read has relevance to brand positioning. The importance of having a brand strategy to compete against competitors is crucial for any company to be successful. This is an interesting read. In order to compete and develop a strategy the first step is to know your competitors and their brand position in the market. Using market intelligence will help with an effective strategy and make sure you know where competitors stand. Now based on the information gathered about competitors, a company can identify areas in which they can differentiate their own brand from these competitors. It would seem that it is about how a brand can stand out above others and position themselves in the consumers minds, developing some kind of competitive advantage. Although there are many other factors to consider apart from knowing who your competitors are and where they stand in the market, having a brand strategy is a must. This is a little food for thought to help keep your head in the game. Know your competitors, differentiate your brand from others to help you stand out but most importantly have a strategy!!

Renee Still's curator insight, September 23, 2014 10:22 PM

Using market intelligence is a way of seeing whether a competitor is coming up with a new strategy that could potentially steal your customers and brand appeal.

heeyeon yoon's curator insight, September 27, 2014 1:21 AM

For brand positioning, should be able to describe the synchronization of the target market, exactly, can define who should be competing to gain market share against, also need to define what is the intentional consumers and features should include a brand extension to the brand personality or brand. To attack competitors’ company have to find out competitors brand position, strategy of brand positioning and need to create brand differentiate. For competitive brand positioning matrix, evaluate the relationships of the items through the individual brand matrix and what determines the strongest in the market positioning and determine whether any benefit will affect how the brand acts can have.

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Walmart's New System Will Buy Media for Retailer -- And Its Suppliers - AdAge.com

Walmart's New System Will Buy Media for Retailer -- And Its Suppliers
AdAge.com
It's pretty much a holy grail for us as marketers." Walmart's growing focus on digital technology and social media, where Mr.
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Scooped by Elise Hunter
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What Marketers Can Learn From the Fast-Casual Restaurant Boom - Adweek

What Marketers Can Learn From the Fast-Casual Restaurant Boom - Adweek | Marketing | Scoop.it
Adweek
What Marketers Can Learn From the Fast-Casual Restaurant Boom
Adweek
The retail idea takes advantage of the foodie craze that's turned practically everyone into a cuisine connoisseur. For example, Taco ...
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Rescooped by Elise Hunter from Business in a Social Media World
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"KPIs are only useful if you take action" - Socialbakers, Vodafone and We Are Social on brand love

"KPIs are only useful if you take action" - Socialbakers, Vodafone and We Are Social on brand love | Marketing | Scoop.it
Good social media content has to be "a combination of relevancy, reach and quality", but you can't get one without the...

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, September 30, 2014 2:05 AM


From the article:


"While the same metrics should be used by a company globally, Vodafone's Bowsher, We Are Social's Grant and Socialbakers CMO Neil Morgan all agreed that brands could not just use one metric to measure social success. They add that a whole number of metrics needed to be taken into consideration, including reach, fan growth and engagement, as well as return on paid social."

Rescooped by Elise Hunter from Social Media, SEO, Mobile, Digital Marketing
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How to Boost Your Social Media Engagements by Using Quotes

How to Boost Your Social Media Engagements by Using Quotes | Marketing | Scoop.it

Quotes are always re-shared like crazy. Here are some tips for increasing your social media interactions with quotes!


Via Kamal Bennani
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Rescooped by Elise Hunter from Integrated Brand Communications
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Why Smart Brands Are Leveraging User-Generated Content

Why Smart Brands Are Leveraging User-Generated Content | Marketing | Scoop.it

Whether your brand is paying attention or not, the people who love your company are online creating content for you by sharing photos on Instagram or Twitter, using relevant hashtags on social media, leaving comments on your blog, writing their own articles and posts about your brand or creating videos about your product or services.

It’s called user-generated content. And it’s a content marketing strategy you should get on board with, if you’re not already.

 

Companies can work smarter, not harder, when they take advantage of user-generated content and let their fans do the heavy lifting for them. Here’s why.


Via Russ Merz, Ph.D.
Elise Hunter's insight:

Marketing strategies have made companies jobs easier when it comes to user-generated content. PWOM is spreading and companies can take advantage of it.

more...
Russ Merz, Ph.D.'s curator insight, August 3, 2014 3:02 PM

This articles outlines 4 reasons why #brands should consider using user generated content. (#UGC)

Lauren Mackie's curator insight, August 6, 2014 8:21 PM

Using Social Media is an effective method for promoting your brand. Social Media encourages 'user-generated content' this third party endorsement can benefit branding. Four benefits of engaging in this aspect of social media are:
1. Time Saving
2. Brand Loyalty
3. Sense of Community
4. Authenticity

Rescooped by Elise Hunter from Digital-News on Scoop.it today
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One Company's Hiring Secret: Always Be Training

One Company's Hiring Secret: Always Be Training | Marketing | Scoop.it
For employees of the New York City-based translation company TransPerfect, the learning never stops.
TransPerfect specializes in helping clients bridge communication barriers, but that doesn't mean it never faces any of its own.

Via Thomas Faltin
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adem salman's curator insight, August 3, 2014 11:37 PM

very indepth article about communication barriers ! i like how transperfect seek to help people with this issue yet face many of their own ! :) good read.