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Market to real people
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Curated by Robin Martin
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Twitter Vine: How 5 Brands Make the Most of 6 Seconds

Twitter Vine: How 5 Brands Make the Most of 6 Seconds | Market to real people | Scoop.it
Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have activated the platform in a unique and compelling way for consumers through a creative use of just a few seconds.

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Martin (Marty) Smith's curator insight, June 1, 2013 4:29 AM

Been wondering how to use open looped 6 second videos (like an animated GIF you can't turn off). Here aee great examples of how to make what I perceived as a weakness a strength. 

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Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | Market to real people | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum

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Ali Anani's curator insight, March 3, 9:38 PM

Curate using this visual map

Ali Anani's curator insight, March 3, 9:39 PM

Curate using this visual map

Monica S Mcfeeters's curator insight, March 30, 6:18 AM

This will be helpful to share to those wondering about content curation.

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The Scoop on Email Marketing

The Scoop on Email Marketing | Market to real people | Scoop.it
Looking for “The Scoop on Email Marketing”? ProMarketing Leads has created an infographic outlining just how important email marketing is for your

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Eight Data Myths That Get Marketing Directors Fired

Eight Data Myths That Get Marketing Directors Fired | Market to real people | Scoop.it
From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.

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Martin (Marty) Smith's curator insight, May 9, 2013 7:10 PM

Eight data myths that marketing people believe that get them fired:

1. Real-time data is life changing.
2. All you need to do is fix the bounce rate.
3. Number of Likes represents social awesomeness.
4. # 1 Search Results Ranking = SEO Success.
5. REDUCE MY CPC! REDUCE MY CPC NOW!!
6. Page views. Give me more page views, more and more and more!
7. Impressions. Go, get me some impressions stat!
8. Demographics and psychographics. That is all I need! Don't care for intent!


http://www.kaushik.net/avinash/silly-marketing-data-strategy-metrics-mistakes/  


Beyond Brilliant! @avinash

Robin Martin's comment, May 15, 2013 7:35 AM
Ooohhh my...sounds very familiar!!
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How to Double Your Traffic Without Any Marketing – Shopify

How to Double Your Traffic Without Any Marketing – Shopify | Market to real people | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

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Deb Nystrom, REVELN's curator insight, May 14, 2013 7:45 AM

Google keywords and search are a backbone of smart marketing and smart social media.  ~  D

Robin Martin's comment, May 15, 2013 7:21 AM
Thanks again Deb...gonna read and study this one! : )
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The biggest new logo designs of April 2013

The biggest new logo designs of April 2013 | Market to real people | Scoop.it

Five major brands released new logos this month - but did they meet your expectations?

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How to Build and Operate a Content Marketing Machine

How to Build and Operate a Content Marketing Machine | Market to real people | Scoop.it
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...

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Martin (Marty) Smith's curator insight, April 30, 2013 4:31 AM

Building vs. Operating
Great SEOmoz post on how to build a content marketing machine, a machine we all need these days. One of my favorite posts on the How Tos of content marketing. Don't make any mistake either. Building and Operating at two very different things. 

Nick Peperell's curator insight, May 1, 2013 1:12 AM

This article just shows how much is involved in a good content marketing strat. We are at toaster stage for our own business but are starting to develop a deeper stronger proposition for our clients using a model similar to this. Quick insightful turnaround of quality content, now there's a challenge...

AdriM's curator insight, May 14, 2013 9:33 AM

Many clients resist content marketing. They think their product is for "everyone" and don't see the point of building personas. The more you know about the subject the easier it'll be for you to make your custumers gravitate toward it and finally be on board.

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The Prisoner's Dilemma That Is Email Marketing

The Prisoner's Dilemma That Is Email Marketing | Market to real people | Scoop.it

"Even if email’s ROI is slipping (which is it), email still performs at 3x the return of social media and 2x that of search."

 

...An even more powerful deterrent to scaling back email than losing sales is losing share. Mindshare in the inbox is limited, like shelf space at Walmart. Every spot you give up, a competitor may well take.

Read more: http://www.mediapost.com/publications/article/197231/the-prisoners-dilemma-that-is-email-marketing.html#ixzz2QNjtuxf6

 

Photo:  by Sean MacEntee, Flickr


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Deb Nystrom, REVELN's curator insight, April 13, 2013 2:56 PM

In the article, I particularly like this excerpt,


"Replace message or campaign ROI with subscriber or program ROI.  ...Recognizing the value in sending judiciously can have a profound impact on the quality and relevance of messages."   ~  Deb

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Infographic Builders: 9 Free Tools To Create Great Visual Charts

Infographic Builders: 9 Free Tools To Create Great Visual Charts | Market to real people | Scoop.it

Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.

 

Useful. 8/10

 

Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/ ;

 

(Unearted by Andres Taborga)


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Mary A. Axford's curator insight, April 1, 5:27 AM

Nice collection of infographic tools from an expert in digital curation.

 

David Baker's curator insight, April 3, 8:47 AM

I am adding this to my seminar resources. Having another set of tools for my teachers to create their PIE Infographics is important.  Creating visual representations of learning is such a powerful learning for teachers and is a skill they can transfer to their classroom and for students to create in the classroom.

Trude Burnett's curator insight, May 9, 12:48 PM

Good tools to make Infographics

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Content Marketing For Business To Business (Infographic) | Business 2 Community

Content Marketing For Business To Business (Infographic) | Business 2 Community | Market to real people | Scoop.it

Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info, including this newly released infographic from Uberflip. If you’re targeting other businesses (B2B), you may wonder how your marketing tactics compare to others, or may be looking for inspiration. We think you’ll find both in this infographic; here are a few key points: 94% of B2B marketers create new content rather than share. 82% of B2B marketers use content marketing to gain new customers and leads. The top three ways to share content: Social media 87% Website articles 83% Email 78%...


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Martin (Marty) Smith's comment, April 29, 2013 11:21 AM
Excellent infographic and good discussion by @B2Community.
Peter (PJ) Fulcher-Meredith's curator insight, May 15, 2013 3:53 PM

The whole issue of content marketing leaves me a bit breathless.  What is it?  Where does it fit? What am I already doing that fits into the definition of Content Marketing?  What do I need to do differently that I am not doing now?  Questions. Questions. Questions. This infographic is a good starting point - a foundation

Graeme & Jennifer Bowman's curator insight, June 23, 2013 4:21 AM

Not enough B2B firms are amplifying their influence through content marketing. And of those who are, not enough are ensuring that, firstly, the content is of genuine value to their target audience, secondly, the content is presented in a highly creative way, and, thirdly, the content is linked strongly to their company or personal brand. My advice: when they experience each piece of your content, make your audience go 'Wow!' for as many reasons as possible.

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Field of Marketing Dreams

Field of Marketing Dreams | Market to real people | Scoop.it

Here are some stats on baseball fans digital marketers might be interested in knowing. Presented by eXponential.

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Seeing Color Through Infographics and Data Visualizations

Seeing Color Through Infographics and Data Visualizations | Market to real people | Scoop.it

Color is a crucial part of our visual experience.

It indicates many things in our lives, from the ripeness of a banana, to how someone is feeling, to which subway line we should be on.


Not everyone sees colors the same way, and colors have drastically different meanings in different cultures, but one thing we all have in common: color is important. These visualizations all show us different things about colors.


Visit the original article for over a dozen infographics and links related to color psychology, trends and various uses and applications.


Via Lauren Moss
Robin Martin's insight:

Nice!

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Sylvie Mercier's curator insight, March 27, 2013 3:32 AM

Très joli !

Sara McLean, Allied ASID, CMG's curator insight, April 17, 2013 8:49 PM

visualizing color in unique ways is always a treat for the senses

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60 brilliant examples of infographics

60 brilliant examples of infographics | Market to real people | Scoop.it
Infographics are everywhere, and cover everything from biscuit-dunking to what makes Olympic swimmers tick. We've trawled the web to find the best of the bunch - just look what we've uncovered!

Via Lauren Moss
Robin Martin's insight:

Thanks for the share. Love this for examples and ideas!

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SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | Market to real people | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

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classifieds2india's comment, August 28, 2013 5:08 AM
amazing factors
Lynn O'Connell for O'Connell Meier's curator insight, September 13, 2013 9:41 PM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 9:37 AM
Great information...
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Color Is MASTER of Us ALL: Colors and Conversion

Color Is MASTER of Us ALL: Colors and Conversion | Market to real people | Scoop.it
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.

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Martin (Marty) Smith's curator insight, May 19, 2013 1:28 PM

Color Is MASTER of Us All Infographics:

Color and Conversion (here on Curation Revolution)

Color Cordination (http://sco.lt/7FcZ4T on Design Revoluiton)

Color Preference By Gender (http://sco.lt/6pO773 On BI Revolution)

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Develop an Audience-Centric Content Strategy

Develop an Audience-Centric Content Strategy | Market to real people | Scoop.it
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.

Via digitalassetman, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Stefano Principato's curator insight, May 1, 2013 7:12 AM

Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.

Robin Martin's comment, May 15, 2013 7:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment, May 15, 2013 9:09 AM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
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10 Tips for SEO Copywriting that Ranks in 2013

10 Tips for SEO Copywriting that Ranks in 2013 | Market to real people | Scoop.it

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Deb Nystrom, REVELN's curator insight, May 10, 2013 4:03 PM

Some sweet stats that helps.  ~  Deb

Deb Nystrom, REVELN's curator insight, May 10, 2013 4:04 PM

Apply these to blog posts and web pages, 2013 versions, and it will help you rank.  ~  Deb

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90% of Organizations Use Content in Marketing [INFOGRAPHIC]

90% of Organizations Use Content in Marketing [INFOGRAPHIC] | Market to real people | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Revesencio
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Steven Mallach's curator insight, May 15, 2013 2:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 2013 1:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 8:43 AM

90% of organizations use #Content Marketing....its not the future.

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40 Effective Examples of Website Design Using Full Screen Video

40 Effective Examples of Website Design Using Full Screen Video | Market to real people | Scoop.it
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Mr Branson's curator insight, May 6, 2013 1:40 AM

There is no stopping video and websites who refuse to effectively utilize video will be left in the dark. http://www.infogurushop.com/a-z-business-video-directory-links/ Video makes great website engagement and viewing.

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Corporate Social Media Marketing: How to Prepare for Visual Marketing

Corporate Social Media Marketing: How to Prepare for Visual Marketing | Market to real people | Scoop.it
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Sarosh Daruwalla's curator insight, April 30, 2013 1:34 PM

So True.

Leah Gross's curator insight, April 30, 2013 6:13 PM

Reinforced my idea to add links to articles, photos, or videos in my tweets!

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Find Good Images and Vector Illustrations with Freepik: The Free Image Search Engine

Find Good Images and Vector Illustrations with Freepik: The Free Image Search Engine | Market to real people | Scoop.it
Download thousands of FREE vectors, stock photos, HD photos and PSD

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Nedko Aldev's curator insight, May 7, 2013 11:55 PM

add your insight...

 
Paco Arcoleo's comment, May 14, 2013 3:16 PM
serioooo Robin, ricondivido mtr davvero utilissimo! Grandeee, grazie! :D
Robin Good's comment, May 14, 2013 3:28 PM
A te Paco!
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Create HTML5-CSS3 Compatible Web Presentations with SlideCaptain

Create HTML5-CSS3 Compatible Web Presentations with SlideCaptain | Market to real people | Scoop.it

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Nedko Aldev's curator insight, May 7, 2013 11:54 PM

add your insight...

 
James Johnston's curator insight, May 27, 2013 4:06 AM

Looks like a useful tool.

Aymeric Larvido's curator insight, July 4, 2013 5:27 PM
(null)
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The Sketchnote Revolution

The Sketchnote Revolution | Market to real people | Scoop.it

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What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC]

What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC] | Market to real people | Scoop.it
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Two Pens's curator insight, May 3, 2013 9:59 AM

Interesting factoid here: questions rank pretty low on the engagement totem pole. 

Steve Schildwachter's curator insight, May 4, 2013 6:27 AM

Posting this because it's useful, i.e., the "info" drives the "graphic", not the other way around.

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5 Infographic Design Tips

5 Infographic Design Tips | Market to real people | Scoop.it
Infographics, short for 'informational graphics', are used to create informative documents from gathered information and collected data sets.Historically, pictograms or pictographs are some of the earliest forms of conveying an idea or meaning through the use of pictures and were used by ancient humans on cave walls and rock faces as a form of story telling. More recently, we started to create more visually appealing stories from boring or over-complicated data, and gave it a new name.Visit the article link for five guidelines for creating effective infographics...
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