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Rescooped by Robin Martin from MarketingStuffIFound
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The Most Annoying, Pretentious And Useless Business Jargon - Forbes

The Most Annoying, Pretentious And Useless Business Jargon - Forbes | Market to real people | Scoop.it
Strike this gobbledygook from your working vocabulary.

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AT&T and BBDO Launch Mega-Media [Transmedia] Storytelling with Daybreak

AT&T and BBDO Launch Mega-Media [Transmedia] Storytelling with Daybreak | Market to real people | Scoop.it

Mark J. Miller: "The immersive and interactive entertainment experience combines an original story, dedicated microsite, specially created mobile app, print, television, digital teaser advertising, Hollywood and transmedia storytelling" ...


Via The Digital Rocking Chair
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The Most Powerful Colors in the World [infographic]

The Most Powerful Colors in the World [infographic] | Market to real people | Scoop.it
COLOURlovers is a creative community where people from around the world create and share colors, palettes and patterns, discuss the latest trends and explore colorful articles...
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This Week In Brand Strategy & Marketing - PSFK

PSFK curates some of the strategy, digital and creative advertising news catching our attention.
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Which Metric Would You Measure if You Could Choose Only One?

Which Metric Would You Measure if You Could Choose Only One? | Market to real people | Scoop.it
In this era of marketing metrics and measurement abundance, it’s easy to get lost in the data. Most marketing teams track and report on every possible customer interaction. But if you could only measure only one thing, what would that be?
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Time For A Marketing Strategy Plan | Ideas Working From Home

Time For A Marketing Strategy Plan | Ideas Working From Home | Market to real people | Scoop.it
If you are a newbie to internet marketing and becoming overwhelmed, lost, and losing money then stop! What you need is a Marketing Strategy Plan. Here’s how.
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Calls to Action Inspire Action: Three Examples From Emails

Calls to Action Inspire Action: Three Examples From Emails | Market to real people | Scoop.it
What makes someone click the call to action (CTA) in your email? MarketingProfs blogger Jason Lorentz offers tips for making your email more likely to be clicked.
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Top Retailers Ignoring Email Marketing Opportunities

Top Retailers Ignoring Email Marketing Opportunities | Market to real people | Scoop.it
Many of the 100 fastest-growing US retailers are missing opportunities to create connections with customers by personalizing emails after purchases, sending welcome emails.
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Social Media ROI: 120 Page Guide To Social Media Marketing and Business Intelligence

Social Media ROI: 120 Page Guide To Social Media Marketing and Business Intelligence | Market to real people | Scoop.it
RT @CIOWhitePapers: Social Media ROI: 120 Page Guide To Social Media Marketing and Business Intelligence http://t.co/RUVLUZsy...
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Engagement Is Not a Goal, It’s a Result - Jason Falls

Engagement Is Not a Goal, It’s a Result - Jason Falls | Market to real people | Scoop.it

Jason Falls: It’s become apparent to me that many companies are looking at engagement as a goal. So they manufacture lists of posts to hopefully get more likes and shares so they can produce metrics of more likes and shares for their bosses or clients. Their goal is to drive more metrics, which they look at collectively and call “engagement.”


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Rescooped by Robin Martin from Email selling for client acquisition and retention
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How to write emails - the 3 email writing rules

How to write emails - the 3 email writing rules | Market to real people | Scoop.it
The 3 things you must absolutely do when writing emails – if you want to sleep well at night, and vacation monthly on tropical white sand beaches.

Via Simon West, Nett Sales
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21 Warning Signs You Chose the Wrong Topic for Your Blog

21 Warning Signs You Chose the Wrong Topic for Your Blog | Market to real people | Scoop.it

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The art of starting an epidemic

The art of starting an epidemic | Market to real people | Scoop.it

Starting an epidemic might be one of the biggest challenges in marketing, and it takes much more than just a great idea to start spreading.


Via Julien Rio
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If Only You Could Write Like Malcolm Gladwell | The Story of Telling

If Only You Could Write Like Malcolm Gladwell | The Story of Telling | Market to real people | Scoop.it

"Don't live in anyone's shadow..."


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Transmedia Lab | Blog | Henry Jenkins explains his vision of transmedia and audience engagement

Transmedia Lab | Blog | Henry Jenkins explains his vision of transmedia and audience engagement | Market to real people | Scoop.it
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brandflakesforbreakfast: this is a designer t-shirt

brandflakesforbreakfast: this is a designer t-shirt | Market to real people | Scoop.it
Via BrandFlakes: this is a designer t-shirt: The shirt every designer needs. From Words Brand, ...
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Businesses Ask StreamSend: Is Email Marketing Easy? - MarketWatch (press release)

Businesses Ask StreamSend: Is Email Marketing Easy? - MarketWatch (press release) | Market to real people | Scoop.it
Businesses Ask StreamSend: Is Email Marketing Easy?
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Using Email Marketing as a Profitable Sales Tool

Tweet Using Email Marketing as a Profitable Sales Tool       How To Use Email Marketing As A Profitable Sales Tool       Here Is How You Use Email Marketing As A Sales Tool In Your Business         You’ve heard that using your email to sell products...
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9 Ways to Measure Your Brand's Social Media Health

9 Ways to Measure Your Brand's Social Media Health | Market to real people | Scoop.it
There's a lot of data available to marketers, but not all of it is relevant. Here are nine key indicators and why they matter to a brand.
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5 Ways to Humanize Your Brand - Huffington Post (blog)

5 Ways to Humanize Your Brand - Huffington Post (blog) | Market to real people | Scoop.it
5 Ways to Humanize Your BrandHuffington Post (blog)It's no secret that marketing and branding departments compete ferociously to rise above the noise generated by their peers.
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Branding Fun: The Rise of Playfulness at Work | Sparksheet

Branding Fun: The Rise of Playfulness at Work | Sparksheet | Market to real people | Scoop.it
We're used to seeing work and play as opposites. But adding a little playfulness to the workplace makes for more creative employees and more attractive brands, explains Dutch marketing consultant Annemarie Steen.
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Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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Secret Location Combines Gaming, Interactivity, and Telephony With Mysterious Film “The Sevens”

Secret Location Combines Gaming, Interactivity, and Telephony With Mysterious Film “The Sevens” | Market to real people | Scoop.it

Rae Ann Fera: "Toronto-based interactive agency uses a multi-layered narrative experience to test the limits of where technology meets story" ...


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Cindy Tam's comment, June 11, 2012 12:01 AM
Ever play 11th hour or Myst? This reminds me of that.. interesting to see it catching on outside of a PC. Is this sort of technological story-telling something invented or is it remembering things forgotten?
Julio Vizcarra's curator insight, August 18, 2013 11:14 PM

Transmedia en acción

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Inbound Marketing Works: A Copywriter’s Success Story

Inbound Marketing Works: A Copywriter’s Success Story | Market to real people | Scoop.it
I want to tell you a little success story. I’d like to help you understand the strategy that made it work. Additionally, I’d like to help you understand why the same strategy can be the most effective marketing tactic your company will ever take.

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Proving Yourself: The Need to Authenticate your emails

Proving Yourself: The Need to Authenticate your emails | Market to real people | Scoop.it

Senders and receivers are on the same page, authentication is important. The movement towards authentication continues more and more as senders struggle with delivery problems and inbox placement challenges.


Via Simon West, Nett Sales
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Rescooped by Robin Martin from Email selling for client acquisition and retention
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27% of emails are opened on mobile devices: stats

27% of emails are opened on mobile devices: stats | Market to real people | Scoop.it
Further proof of the importance of mobile for email marketers is provided by new stats showing that more than a quarter of emails are opened on phones and tablets.

Via Simon West, Nett Sales
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