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Win 1 Million Followers With Twitterich

Win 1 Million Followers With Twitterich | Market to real people | Scoop.it
A Social media experiment called @1MillionRicher will turn over its Twitter account to a random follower once it hits 1 million followers.
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Transmedia Storytelling: Tyler Weaver Talks Whiz!Bam!Pow!

Transmedia Storytelling: Tyler Weaver Talks Whiz!Bam!Pow! | Market to real people | Scoop.it

 Trigonis: "Tyler has recently unveiled to the world Whiz!Bam!Pow!, a transmedia product that unfolds parts of its story through a serialized novelette and a radio show, with even more looming on the horizon to further develop a story that brilliantly blends together the Golden Age of Comics with the pangs and pitfalls of our own Modern Age" ...


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B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn

B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn | Market to real people | Scoop.it

If you aren't yet into social media in delivering your B2B services & products, here's what to consider, even if your product isn't as fun as Japanese watermelons.

 

"...Everyone is spending more time online both looking for information & communicating with others."  What are the implications for B2B Social Media engagement?

 

Excerpted from this post:

Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there.   ...  "there was a watermelon grower who sold one of his watermelons simply through a conversation on his Page’s wall."  It is more important for a B2B company to be blogging....not about your products or information t– but about issues that are facing your industry, unique ways in which your customers use your products to solve common issues, or even stories about your company’s history or culture – [create a] a “social” voice [for] conversations that are happening online. Creating a LinkedIn Group - to create a unique industry community so that you can lead the conversation, become perceived as the thought leader in your industry, and indirectly “market” your company to the 150 million professionals that spend time on LinkedIn. LinkedIn is now the 12th most visited website in the world.
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7 Reasons To Embrace Online Culture - #1 Business & Passion

7 Reasons To Embrace Online Culture - #1 Business & Passion | Market to real people | Scoop.it

"Business lacks PASSION?!  Facts:  2 billion people are online. 85% of customers expect businesses to be active in social media."

 

Word of mouse = word of mouth.

 

Here are 7 reasons - http://bit.ly/JrexbQ - and some thought provoking questions to consider regarding your on-line presence viaFacebook, Twitter, e-marketing, blogs and more...

 

#1.  80% businesses are NOT passionate

Show you’re human. Business is built on relationships. Your web presence must show you are passionate


#2. 55% more web visitors & 67% more leads for businesses that blog


#3. 68% Email subscribers & Twitter followers are likely to buy


#4. 20-30% Emarketing response rate


#5. 30% customer questions & compliments get no reply


#6. 77% customers read brand posts but don’t comment


#7. 71% complaints on Twitter are NOT responded to

 

Download / Embed: http://bit.ly/JrexbQ ;


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10 Top Execs Share Their Social Media Secrets - Mashable Perspective

10 Top Execs Share Their Social Media Secrets - Mashable Perspective | Market to real people | Scoop.it

When you're occupying the C-suite, you may not have time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should.

 

Great post from leaders in the know, from a respected site, known for being sharp about social media trends:

 

Excerpted:

 

Mashable asked C-suite execs from companies like Virgin, Ford and IBM for their best social media advice and tips: http://on.mash.to/KygBmD ;

 

Think About Community
1. Encourage a Social Culture: Culture and change management is the foundation of true social business transformation – Sandy Carter, vice president, social business evangelism and sales at IBM


2. Stay focused on what is it that’s resonating with the community – Drew Patterson, CEO at Jetsetter


3. Businesses need to dive into these communication channels to enable their customers to communicate about – and with – brands in a true dialogue – Richard Anson, Founder and CEO at Reevoo


4. Social media users can smell unauthenticity in much less than 140 characters. Enjoy yourself, have fun with the conversation, be yourself. "You can’t fake it” – Phil Libin, CEO at Evernote

 

Careful Content
5. Understand the EQ and the IQ of everything you do and especially give a crap of the life time value of your customer and or community – Gary Vaynerchuk, entrepreneur and founder at VaynerMedia


6. Can't be all things to all people, but we should always try to be more things to more people– Alexander Bolen, CEO at Oscar de la Renta


7. Be authentic and organic. It can’t be forced or it won’t work. And most importantly, have fun. – Richard Branson, founder of the Virgin Group


8. Social Media is a unique space, make sure the people who are most connected, the ones who access it every day, are empowered to be leaders in this environment – Craig Leavitt, CEO at Kate Spade


9. Have the courage to let go and not try to control the conversation or broadcast advertising messages every chance you get. Add value and contribute to the conversation – Geoff Cottrill, chief marketing officer at Converse


10. Let your loyal fans or followers have exclusive access to sales, offers or new lines for a limited time. A great way of rewarding your brands advocates– Mr. Tomoya Ishikawa, Executive Officer and Head of Creative and Web Design Department at Rakuten

 

Read Entire Post here: http://on.mash.to/KygBmD ;


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maxOz's comment, May 28, 2012 7:45 AM
Alessio, my pleasure hope you had a good weekend xxx
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12 Great Gratis Tools for Social Business - Anita's list for June 2012

12 Great Gratis Tools for Social Business - Anita's list for June 2012 | Market to real people | Scoop.it

"Here's helpful list of 12 Great Gratis Tools for Social Business. Several of my fave's are here including WiseStamp (email SoMe signature) & EventBrite."

 

Anita Hovey gives some handy advice on these useful tools.  I'm also updated on some I didn't know existed, and you can be too.  My faves:  EventBrite, WiseStamp (email SoMe signature), and ScribD with a newsy update.  

 

Excerpted:

 

1. Buffer
Buffer is a great little app to help you send out tweets and posts at optimal times.


2. Eventbrite
Whether your event is free or paid, Eventbrite manages your event. It’s easy to set up an event to accept PayPal and/or credit card payments. There is no “installation” or “set up” fee, making it perfect for the small business that doesn’t want a big credit card system on a monthly basis.


3. Tweriod
When are the optimal times to tweet from your account? Run a free Tweriod analysis once a month and then use the data to plan your Buffer schedule.


4. Manage Flitter
Easy-to-use tool that helps you find Twitter accounts that are not following you back, or are inactive. Unfollowing inactive accounts, and explore its many other features.


5. Screenr
Create a quick screencast video for your blog or training sessions, handy 5-minute limit, enriches teaching.  It only captures what you do on-screen.


6. ScribD
Share PDFs on websites and blogs, and now with a fabulous Facebook app that allows you to make your PDFs available to your Facebook fans. Share your menu, free printables, checklists or a newsletter on your Facebook business page.


7. WiseStamp
Creates a branded e-mail signature. The free version allows for two signatures, personal/corporate. The best feature is the ability to link up nearly any social network, or even include your latest tweet or blog post title automatically.

 

Others on her list:  

8. Disqus - best option she's found for getting rid of spammers


9. Aviary - capture a picture of the screen, edit it and add comments.


10. If This Then That (ifttt) - create “recipes” to auto-post your favorite 12 Most authors to a host of social networks.  Add blog posts containing key words to your Buffer, or even get a text message when the weather calls for snow tomorrow


11. Twilert - Get an e-mail digest each day for your keywords or mentions of your company/brand.


12. Mr. Unfollowr -  tells you who is unfollowing you on Twitter. 

 

See the full post here.


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Inquiry Building Blocks for Your Informal Learning Strategy

Inquiry Building Blocks for Your Informal Learning Strategy | Market to real people | Scoop.it

What does analysis look like for informal learning? Is it different because it involves technology?  Not really - via Intrepid Learning.

 

It's useful to look at these data gathering steps as a possible checklist for creating the conditions to facilitate informal learning in your organization.  DPPE is a model I like to use:  Data, Purpose, Plan, Evaluate.  This fits right into the planning flow.  ~  Deb

 

Excerpted:

 

Analysis for informal learning: Here are a few actions you can take to assess the learner’s needs.

 

Spend time with the learner group in their environment, understand how they go about conducting their work, and look at how they fill learning gaps . Assess where and when they need the support of others because information is not readily available . Conduct interviews, ask questions to gain understanding of their needs .
Craft a user story – a “day in the life of” – and vet that with the learner group . Use focus groups to gain insights including having them walk you through their work processes . Brainstorm with the learner group to identify where they think informal learning might help them accomplish tasks more easily or to provide context  .

Once you gain an understanding of their needs for information, support, and learning within their workflow, you can prepare for the next step in building your informal learning strategy.

 

Read the full article here.


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9 User Experience Pitfalls That Repel Website Visitors

9 User Experience Pitfalls That Repel Website Visitors | Market to real people | Scoop.it

As a business owner, what can be worse than having a visitor leave your site due to an annoyance that you can control? You may lose sales due to numerous factors that are out of your control.

What about the ones that you can control?

Focus on optimizing the things that matter!

 

Zach Bulygo of KISSmetics has come up with these Nine Pitfalls:

Things that send users away from your website – you have the power to reverse!

1. Center of Page Advertisement

These are the ads that takeover webpages and make the user navigate around the ad. Opt for graphics that don’t interrupt the visitor’s time on your site.

2. Stock Photos

They don’t help tell the unique story of your business. Go for pictures of your product or your customers

3. A Hard To Use Site

Easy to use websites will have fewer options, but often are more visually appealing and will work for more people

Websites need to adapt to the user, not have the user adapt to the website. Users shouldn’t have to learn how to navigate your site – it should come naturally

4. A Slow Site

Recommendation: Check out this Unbounce Article that has some very practical tips on reducing page loading time.

5. Auto-Play Videos

Videos are not a bad thing to have on your website. Videos that play automatically are.

Have a video on your site, but don’t force it on the visitor by playing it as soon as the page loads. Let the user control how they want to use and view your site.

6. Pop-Ups

Don’t allow pop-up advertisements on your page.

7. Ad Copy Doesn’t Match Website

Having a consistent message from ad to landing page has been shown to increase conversion rates.

8. It’s Not Clear What You Do

Your visitors should know within the first few seconds of visiting your website what you do.

Your headline should be clear and above-the-fold. It should also be no more than a sentence long.

9. Long Sign Up Forms

Whatever you prefer to use, just make sure it’s simple and painless.

A sign up form should take no longer than 20 seconds to fill out.

Only ask for information that is absolutely necessary and remove the nice-to-haves.

 

By Zach Bulygo - http://bit.ly/KYlhBp

Source: http://bit.ly/NY75ga


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maxOz's comment, June 22, 2012 6:41 AM
Marty thank you, been meaning to ask how you are?
Hope all is well and looking forward to a great weekend xxx M
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How The World Spends Its Time Online - #Infographic

How The World Spends Its Time Online - #Infographic | Market to real people | Scoop.it

Millions of people across the world are constantly connected by the internet.

 

Nielsen periodically releases data from its studies of consumer behavior online.

 

Total Time Spent Worldwide

The average American spends more than 60 hours a month online. This is the equivalent of 30 straight days a year.

 

Social networking accounts for 22% of the time, and 42% is spent viewing content.

Other activities, such as email, commerce and searching, accounts for 36%.

Among people who use the Internet, each person visits 2,646 Web pages on 89 domains and logs in 57 times per month.

 

Most Popular Brands

The percentage of all online users that visit Google is 82. The other top Internet brands include MSN/Bing (62), Facebook (54), Yahoo (53), Microsoft (48), YouTube (47), Wikipedia (35), AOL (27), Ebay (26) and Apple (26).

 

Social Network Usage

Among Internet users, 80% in Brazil use social network sites. Other countries with high percentages include Italy (73%), Spain (75%), Japan (70%), The United States (67%), The United Kingdom (69%), France (67%), Australia (59%), Germany (51%) and Switzerland (51%).

 

Daily Internet Activities

The percentage of American adults (including non-Internet users) who use the Internet at all each day is 55%. 45% send or read email, 40%  use a search engine, 30% get news, 18% bank online, 15% watch a video, 15%  use a social networking site, 10% read a blog, 5% buy a product and 5%  play games online.

 

By Visual Economics - http://bit.ly/LKDvZO

Source: http://bit.ly/OOAUgZ


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Do Mobile Users Pay Attention to Mobile Ads?

Do Mobile Users Pay Attention to Mobile Ads? | Market to real people | Scoop.it
Mobile - Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to ...

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In Case of Transmedia? It's Good For Business, Yes! - Interview in Subvertising

In Case of Transmedia? It's Good For Business, Yes! - Interview in Subvertising | Market to real people | Scoop.it

Simon Staffans: "The people over at Italian advertisement/Subvertising were kind enough to interview me a bit, talking about brands and transmedia and great campaigns. Klick the picture below to get to the pdf of the magazine!"

 

DRC: Interview in both English & Italian.


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Transmedia Tuesday: The Grim and Hilarious World of "Dirty Work"

Transmedia Tuesday: The Grim and Hilarious World of "Dirty Work" | Market to real people | Scoop.it

Chaunton: "There’s a cool new show waiting for you over at http://rides.tv/dirty-work/. Dirty Work follows three dysfunctionally quirky “bioremediation engineers” who clean up the blood and brains left behind after a violent crime (or other unsavory occurrence)."


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5 Ways to Fight Back Against Google Penguin

5 Ways to Fight Back Against Google Penguin | Market to real people | Scoop.it
The new Google search has been disastrous for some small businesses. Don't be one of them.

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Transmedia Storytelling: Tyler Weaver Talks Whiz!Bam!Pow!

Transmedia Storytelling: Tyler Weaver Talks Whiz!Bam!Pow! | Market to real people | Scoop.it

 Trigonis: "Tyler has recently unveiled to the world Whiz!Bam!Pow!, a transmedia product that unfolds parts of its story through a serialized novelette and a radio show, with even more looming on the horizon to further develop a story that brilliantly blends together the Golden Age of Comics with the pangs and pitfalls of our own Modern Age" ...


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AdWords Ad Writing Tools: 3 Ways to Write Better Ads (Faster) with WordStream | Business 2 Community

AdWords Ad Writing Tools: 3 Ways to Write Better Ads (Faster) with WordStream | Business 2 Community | Market to real people | Scoop.it
If you have been working with PPC for a while you’ve probably already reached the conclusion that  your text ads play a large part in determining the overall (AdWords Ad Writing Tools: 3 Ways to Write Better Ads (Faster) with WordStream: If you have...
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7 Security Information Buzzwords Every Small Business Owner Should Know

7 Security Information Buzzwords Every Small Business Owner Should Know | Market to real people | Scoop.it

"Great security notes for anyone doing business with digital.  That leaves out very few of us."

 

I've experienced "click-jacking" on Pinterest, we've had one of our Wordpress sites infected by a virus, and on it goes.  This is a helpful security post, from Buzz's guest post is by Andy Stewart, Security Services Manager at Fusion Alliance.

 

Excerpted from the list of Seven:

 

...the increasing monetization of cyber attacks by organized crime and with the increase industry regulations, it’s sometimes hard to keep up with everything going on in information security.


For that reason, here are seven information security buzzwords every small business owner should know…


1. Cloud Security  is a component of computer security which deals with the policies, technologies, and controls put into place to protect data, applications, and the associated infrastructure of cloud computing.


2. Bring-Your-Own-Device (BYOD)
Bring-Your-Own-Device is a term used to describe the phenomenon of employees using personal devices for work activities. This includes not only laptops, but smart phones and tablets as well.

 

BYOD often presents security problems for businesses, because the same measures used to secure company computers are often not taken to secure personal devices.

 

Deb:  Note:  In January 2011, Cisco Systems released its 2010 Annual Security Report, which said that smartphones were increasingly vulnerable to attacks from criminals.   Read more: Security Issues With PDAs & Smartphones | eHow.com 


5. Clickjacking
Clickjacking is a malicious script used to redirect Internet users to a destination other than what they see displayed or issue a command other than what they’ve intended. The danger of clickjacking is that it can cause users to reveal confidential information or even allow an outside entity to take over that computer.


7. Defense-in-Depth
Defense-in-depth is a term used to describe a series of security countermeasures that protect an organization’s information assets. Examples of security countermeasures include: security policies, firewalls and antivirus software.

 

See the full list via http://www.waspbarcode.com/buzz/7-security-information-buzzwords-smb-owner/

 

Photo credit:  Deb, iPads & iPhone4


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The Hidden ROI of Social Media, making it worth your investment

The Hidden ROI of Social Media, making it worth your investment | Market to real people | Scoop.it

“How can I quantify my limited time and stretched resources and be assured of a return?”  … the short answer is, you can’t.  And, it still can be well worth it.

 

This short piece goes along with the ROI trend I've been curating in social media, and includes the author's two favorite examples of intangible but valuable return on social media investment

 

Excerpt:  

You cannot be assured of a definitive, predictable ROI from social media, no matter the size or your business or nonprofit.

 

This is true even if you are Proctor & Gamble, “the world’s largest marketer” (according toBusiness Insider) with a $10 billion annual ad budget.

 

P&G recently laid off 1,600 staffers in its marketing department to dedicate more resources to its social networks – but it’s impossible to know (yet) how this has affected sales.

 

1. Establishing yourself as a Thought Leader. Share your abundance of useful information that people want to read.  Examples with sizable social media followings:

 

Chris Brogan is a thought leader in social media, advising us in how to use social media and social networks to build relationships and deliver value. Becky McRay of Small Biz Survival. She writes about small business and rural issues, based on her own successes and failures.”  Read the full article here, including Julia Campbell's second example of engaging with dedicated Brand Ambassadors.
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Managing Leadership Change: the Transition to a Social Business, New Experts May Emerge

Managing Leadership Change: the Transition to a Social Business, New Experts May Emerge | Market to real people | Scoop.it

"What's working in social business in 2012? Tech sales, marketing and the speakers circuits are doing well. Implementation and organizational change are lagging behind.  New leader & experts may be emerging in the gap."

 

There's helpful context in this piece in understanding social business in 2012, now that social media is becoming mainstream.   Transparency reigns.  Traditional organizational structures will not be able to keep up.

 

Excerpts:

 

______________________

 

...new leaders and experts may emerge, as it takes different leadership and an understanding of networks to support a social business.

______________________

 

 

...Pervasive connectivity changes organizational power structures, though the full effects of this take time to become visible. From a transparent environment new leaders and experts may emerge, as it takes different leadership and an understanding of networks to support a social business.

 

...Interconnected people and interlinked information flows, and these will bypass established structures and services. Work gets more democratic as it becomes visible to all.

 

Agile social businesses need people who can work in concert on solving problems, not waiting for direction from above. Management must ask: how can we help you work in this transparent environment? 

 

______________________

 

Changing to more social behaviors takes time, but most of all, it takes trust.

______________________

 

 

In social networks we often learn from each other; modelling behaviors, telling stories and sharing what we know.  While not highly efficient, this is very effective for learning.

 

There is a need to model the new behaviors of being transparent and narrating one’s work.

 

Social business also requires power-sharing; for how long will workers collaborate and share if they cannot take action with their new knowledge and connectivity?

 

Changing to more social behaviors takes time, but most of all, it takes trust.

 

Once social technologies have been installed, modelling new work behaviors becomes the main organizational challenge.

 

Sources:   By @hjarche via @charlesjennings


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10 Things You May Not Know About YouTube, Cultural Shifts, Big, Wide, Deep

10 Things You May Not Know About YouTube, Cultural Shifts, Big, Wide, Deep | Market to real people | Scoop.it

"Think about cultural shifts enabled by social media, YouTube ...comes vibrantly to mind. ...big, wide and deep."

 

Jeff Bullas makes some wonderful points about the overlooked impact of YouTube.  Aside from videos of puppies, dogs, cats & kittens, there's so much depths of how You Tube affects our "global collective consciousness."

 

Excerpts:

 

...when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.

 

Mature. Eccentric. Probably not what you think it is.

 

YouTube has its Own Language:

Launched in 2005, YouTube has had a bit of time to mature and to find its own unique ‘language’.

 

This is a process all new media go through – when they are first developed, people usually put them to much the same uses as the preceding media. Like when motion pictures were first developed and people only used them to record stage shows and the like, until someone invented new methods of narrative [adapted to film.]

 

How we’ve grown a global collective consciousness...  

 

 

Read more: http://bit.ly/Q963MW


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Tico Juliani's comment, June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
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Anatomy of a Landing Page: Design Elements Exposed

Anatomy of a Landing Page: Design Elements Exposed | Market to real people | Scoop.it
Landing pages have become an important part of the marketer’s toolbox. To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework.
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How To Build High Ranking Authority…Without Cheating

How To Build High Ranking Authority…Without Cheating | Market to real people | Scoop.it

Neil Patel starts out by defining domain authority: “Domain authority is the likelihood of a single domain to rank well. The higher the rank the higher authority that site will have and vice a versa.”

Individual page authority is simply how well a page will rank on search engines. A page that ranks well has a lot of authority.

So the key as an SEO, website owner or blogger is to increase that authority on both the domain and the page.

Making that happen isn’t really that hard as long as you do four things very well:Create authority with deep links

If you want to build an authoritative website in search engines, one in which ranks high across multiple pages, then you need to create strong relationships between your pages.

In other words, you need to create authority for specific pages, optimizing each page for a specific set of keywords before that authority is lifted to the domain.

Here’s how to do that:

Link a cluster of pages by topic  Send more links to one particular page  Send domain-based external links to hero pages  Avoid cannibalizing keywords  Drive external links to the hero page from relevant website Locate links high on a page  Fix broken pages  Create authority with videos

The deep linking process above is one signal that your site is an authority. The more links throughout and the more coming to those pages sends signals to search engines that your site is an authority.

But influencing those back links is a whole strategy that you have to use if you want to become a high ranking authority site.

Videos improve time on page:

Do Your Research  Use an expert Write the script  Edit and test video Optimize and share it  Create authority pages with authority content

 

Google has also given us a recommended way of building authority pages. The idea is to ask the same questions that a Google engineer might ask.

Here are the ten most relevant:

Is the post original?   Is it practical advice?  Relevant research?   Did you correct any errors?  Will readers like the content? Or will machines?  Are you providing information beyond the obvious?   Would you bookmark your post?   Is your article cluttered?  Would a magazine publish your article?  Is your article short, thin and useless?   Create authority by increasing social signals

In addition, many online publishers are throwing SEO out the window and developing content with one thing on their mind: getting that page to go viral so it collects tweets, FB likes, Google+ votes, etc.

Conclusion

Building page authority takes less time than building domain authority.  

The formula summed: a slow accumulation of high quality content (including video) that is shared more and more, which attracts more and more links…with a balanced distribution of internal links.

 

How long will it take for you to reach “authority”? There really is no way of telling. You need to be faithful to the process and trust that within time you will reach your goals.

By Neil Patel - http://bit.ly/N2Rhnn

Source: http://bit.ly/LuZBAO


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John van den Brink's comment, June 19, 2012 6:57 AM
Great post Michele thank you! Have a nice day
maxOz's comment, June 19, 2012 8:20 AM
Thanks Steven and John for sharing, have a great week!!! xxx Michele
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How education can become more gameful

How education can become more gameful | Market to real people | Scoop.it

Patrick Möller: 'For our latest [Transmedia Storytelling Berlin] TMSB-evening in June, we invited Jeff Watson (T, F) to speak about the topic “How education can become more gameful”. '


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Transmedia Tuesdays: What is Transmedia, Even?

Transmedia Tuesdays: What is Transmedia, Even? | Market to real people | Scoop.it

 Chaunton: "We like [...] transmedia for several reasons. It's new, it's frequently innovative, it's story-driven, and it’s broad, and un-standardized enough that it's a bit of a Wild West frontier" ...

 


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Mariana Soffer's comment, June 19, 2012 8:34 AM
It is very difficult for me to anderstand the meaning of "transmedia"