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Social Media and SEO Drive Content Marketing

Social Media and SEO Drive Content Marketing | Market to real people | Scoop.it
It is no surprise that the survey found traditional outbound interruption marketing continues to struggle as spam filters, do not call lists and other tools filter out these methods and their reach.

Via Alex Butler, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 4, 2013 8:24 AM

Yes social media and inbound marketing (content creation and curation) drive the new marketing, but never tire of seeing stats that prove it.

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6 Things To Do Before Launching Any Marketing Campaign.

6 Things To Do Before Launching Any Marketing Campaign. | Market to real people | Scoop.it
Have you ever spent days, maybe even months working on your super awesome product, service, training series, etc? You are beyond excited to finally have it all done and ready to launch your baby you have worked so hard on.

Via The Fish Firm II
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Jennifer Dodge - CCRC executive director's curator insight, September 11, 2013 11:38 AM

Do the work!

Lori Wilk's curator insight, January 10, 2014 10:01 AM

Making sure you've got the basics covered before you launch your marketing campaign. 

Steve Cassady's curator insight, January 11, 2014 7:24 PM

Key things to check before you Market.

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Content Marketing Is The New Advertising

Content Marketing Is The New Advertising | Market to real people | Scoop.it

"Understanding what content marketing is and where it's headed next"


Via Marc Rougier
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CAEXI BEST's curator insight, July 16, 2013 7:49 PM
Content Marketing est la nouvelle publicité
eMedToday's curator insight, July 30, 2013 7:38 PM

content marketing is key part of every hospital strategy or at less should be.

warehouseIt's comment, August 14, 2013 9:53 AM
The art is sourcing good intelligent content that will attract current and prospective customers
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Why Google, Yahoo and Others Are Making You Think RSS Is Dead: Lockdown

Why Google, Yahoo and Others Are Making You Think RSS Is Dead: Lockdown | Market to real people | Scoop.it

Via Robin Good
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Robin Good's curator insight, July 4, 2013 7:19 AM


Marco Arment the creator of Instapaper, has an excellent and provocative piece on why Google is closing down all of its RSS appendages (they just closed also the RSS feeds in Google Alerts) and the logic behind this strategy.


He writes: "Officially, Google killed Reader because “over the years usage has declined”.1 I believe that statement, especially if API clients weren’t considered “usage”, but I don’t believe that’s the entire reason.

The most common assumption I’ve seen others cite is that “Google couldn’t figure out how to monetize Reader,” or other variants about direct profitability. I don’t believe this, either. Google Reader’s operational costs likely paled in comparison to many of their other projects that don’t bring in major revenue, and I’ve heard from multiple sources that it effectively had a staff of zero for years. It was just running, quietly serving a vital role for a lot of people."


"The bigger problem is that they’ve abandoned interoperability. RSS, semantic markup, microformats, and open APIs all enable interoperability, but the big players don’t want that — they want to lock you in, shut out competitors, and make a service so proprietary that even if you could get your data out, it would be either useless (no alternatives to import into) or cripplingly lonely (empty social networks).


Google resisted this trend admirably for a long time and was very geek- and standards-friendly, but not since Facebook got huge enough to effectively redefine the internet and refocus Google’s plans to be all-Google+, all the time.4"


Provides better perspective on RSS, Google, FB and Twitter and your future relationship with RSS.



Must-read article. 9/10


Full article: http://www.marco.org/2013/07/03/lockdown


(Image credit - RSS logo - Shutterstock)



Ashish Rishi's curator insight, July 4, 2013 11:49 PM

Love you Marco!!!  Agreed  and couldn't have asked for more. Internet to me was the ultimate democratization tool , a leveler, a ground playing field that challenged all institutions that had unnecessary walls around them - say educational institutions , you loved them, but they were for a fortunate few. Internet platforms  ( including google) were formed for the love of internet, they have milked it enough and why not ? but now these guys are trying to become to old school walled gardens, I just hope that in doing so , they don't lose the charm that defines them.

Laura Brown's comment, July 6, 2013 2:43 PM
This is like the AOL model of the Internet which they offered years ago. People thought they were online but they were only online via AOL which mean AOL controlled what they say, how they saw it, etc. Many people were fine with the AOL version of the Internet. People who just wanted to look at email and use chat forums for personal reason and put up a personal home page, etc. However, the people who did not like being restricted or confined choose to opt out of AOL and use other ISP's (Internet Service Providers). I'm not surprised Google wants to take several steps back and go that way, take control of what people are allowed to see and make sure the ads are featured versus having the option to block them. They have already gone several steps backwards in bringing back pop up ads. No one seems to protest those, or the video and other bulky ads which take up a lot of bandwidth. People had a large voice against all that when it was still the artists, scientists and other geeks who ruled online. Now it is the marketers and the Internet reflects the change in a big way. It's like one big ad soup. Google just wants to tie it all up in a neat bundle.
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Flipboard-Like Tool Creates Beautiful Curated Magazines for the Web: NOOWIT

Flipboard-Like Tool Creates Beautiful Curated Magazines for the Web: NOOWIT | Market to real people | Scoop.it

Via Robin Good
Robin Martin's insight:

Thanks Robin for sharing this! Will definitely have to check this out.

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Lisa Belfield's curator insight, July 5, 2013 1:13 AM

Great classroom possibilities

Lisa Belfield's curator insight, July 5, 2013 1:14 AM

Great classroom possibiliities

Josette Williams's curator insight, July 5, 2013 4:59 PM

This is the best innovative curation tool for creating your magazine for the web.  Check out NOOWIT.  Thanks Robin Good!

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Infographic: 20 Tips for your Facebook Business Page

Infographic: 20 Tips for your Facebook Business Page | Market to real people | Scoop.it

Check out this infographic for an overview of the basic principles for running a successful business presence on facebook and 20 tips that offer guidance, best practices and reminders for optimizing page posts, activity and images.


Via Lauren Moss
Robin Martin's insight:

Great infographic!

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Prasanna's curator insight, July 8, 2013 1:35 AM

FB tips

Dillon Thomas's curator insight, July 8, 2013 7:44 PM

again .. This is good stuff... all relevent and simple to follow for success

www.facebook.com/dillondlite1

Lee Tonitto's curator insight, July 19, 2013 9:50 AM

If you want an effective Facebook business page read this 

Rescooped by Robin Martin from Just Story It! Biz Storytelling
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The Identifiable Victim Effect and How It Affects Your Storytelling

The Identifiable Victim Effect and How It Affects Your Storytelling | Market to real people | Scoop.it
To use the identifiable victim effect in marketing, we first need to understand the psychological underpinnings of this quirk. Let's explore, shall we?

Via Karen Dietz
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Carol Sanford's curator insight, June 27, 2013 4:01 PM

This is related to the brain's need to connect the absract and concrete. Innovation, learning and thinking anything new,  are all made possible by having an idea and making sense of it in our real lives. Storytelling is the same. The ideas in it need to be connected to concreteness, therefor a name, for it to 'sink in'.

Karen Dietz's comment, June 29, 2013 3:03 PM
So true Carol! I very much appreciate the comment and insight.
Kim Zinke (aka Gimli Goose)'s curator insight, June 29, 2013 7:13 PM

If a concept is too big, we can become overwhelmed.  It's easier to see how we could help one person, but it can be hard to see how we could help dozens, thousands, or millions.

 

Fellow curator Karen Deitz's comments (see below) summed up this article beautifully.

"One of the biggest mistakes I see that corporations, non-profits, and individuals make when sharing their business stories is they talk about 'a person' or 'a group' without giving them names and characteristics. In other words, whoever they are talking about are not identifiable.

 

If we don't have a name to hang on to, we can't connect. We want to connect with people. Without a name, 'a person' or 'a group' is just a concept."

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Design With Impact: A Guide to Webpage Anatomy

Design With Impact: A Guide to Webpage Anatomy | Market to real people | Scoop.it

Find out all the tips on how to design an impactful webpage with the Graphitas’ infogaphic, Design With Impact: A Guide to Webpage Anatomy.  See what you can and can’t live without on your webpage with the Impact-O-Meter.


Via Lauren Moss
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Ellyn Winters's curator insight, June 19, 2013 8:30 AM

Very cool infographic showing the high impact marketing rationale behind today's modern web design methods. 

Laurence Segbo's curator insight, June 19, 2013 9:10 AM

Pour faire de belles infographies... une alternative à infogr.am

Louise Robinson-Lay's curator insight, June 20, 2013 5:07 AM

How to use design to help make a website more appealing.

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How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | Market to real people | Scoop.it
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re

Via janlgordon
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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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Marketers Undervalue Email, Overvalue Personalization - MarketingProfs.com (subscription)

Marketers Undervalue Email, Overvalue Personalization - MarketingProfs.com (subscription) | Market to real people | Scoop.it
MarketingProfs.com (subscription) Marketers Undervalue Email, Overvalue Personalization MarketingProfs.com (subscription) The report, which was based on a pair of concurrent surveys of consumers and marketing executives in the US and UK, also found...
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Creating A Press Release Template For Your Company

Creating A Press Release Template For Your Company | Market to real people | Scoop.it
If you're using online press release distribution to its full potential, you're publishing news releases on a regular basis. And if you're l
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Why email is a key element of mobile marketing | Articles | Home

Why email is a key element of mobile marketing | Articles | Home | Market to real people | Scoop.it
A study finds that four out of five smartphone owners use the devices to check email. So how can retailers target promotional messages most effectively?
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Tweetbot turns Twitter into an Instagram-like photo and video feed

Tweetbot turns Twitter into an Instagram-like photo and video feed | Market to real people | Scoop.it
Twitter has become much more than 140-character blurbs, and now Tweetbot is using that additional content to turn our media-rich feeds into a stream of photos and videos for users to quickly...

Via Zbynek Kysela ✔
Robin Martin's insight:

Haven't checked this out but definitely will now! Thanks for this sweet tip!

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The Future of Marketing | Visual.ly Infographic

The Future of Marketing | Visual.ly Infographic | Market to real people | Scoop.it
Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect

Via Martin (Marty) Smith
Robin Martin's insight:

Right Marty...great infographic! Thanks for the scoop!

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Martin (Marty) Smith's curator insight, September 6, 2013 10:12 AM

Great Infographic and I bet at least half right :). M

David Hain's curator insight, September 6, 2013 10:38 AM

Cool!

AlGonzalezinfo's curator insight, September 6, 2013 1:31 PM

Another great Scoop David!  I will take the test later and report my results  :)

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From Push to Passion

John Hagel is the author of The Power of Pull. He makes the case that we are struggling as individuals and institutions to adapt to a long-term shift in our business environment that changes the nature of competition.


Via Kenneth Mikkelsen
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Ivon Prefontaine, PhD's curator insight, August 3, 2013 11:56 AM

Competition is less about survival of the fittest and more about understanding collaboration and cooperation.

Miklos Szilagyi's curator insight, August 3, 2013 12:53 PM

Now, that's an interesting one... Hagel (with Brown and Davison) also wrote a book about this, The Power of Pull... after watching the video (good) and before writing this, I checked the book on Kindle... it's great to read all these comments on Kindle about books, they are sometimes so detailed, so professional that you wantvto read them instead of the book... what I personally picked up from (the rather very positive) comments ("Must read", etc.) that by watching the video you have pretty much the idea what is expanded into the book... I recommend very much to watch this video of 17 minutes...

Johann Gauthier's curator insight, August 20, 2013 8:46 PM

From Robin Martin !

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Social Media Infographic: Finding Your Way Around Google+

Social Media Infographic: Finding Your Way Around Google+ | Market to real people | Scoop.it

It’s about time you give some love to Google+, a social media platform set to attract more people not only because of its new dressed up interface, but also by the recent features added.

 

Google+ is obviously betting big on photos as it launches its ability to “auto awesome” images uploaded to it. Its mobile app came through with its refreshing updates as well. All in all, it has been a very active month for Google+ and the new wave of features is projected to increase its social networking share.

Now here’s an infographic ready to turn anyone who’s willing to make the jump an instant Google+ savvy user.


Via Lauren Moss
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Jordan Anderson- www.havefunandprofit.com's curator insight, July 18, 2013 8:23 PM

It is now far more better!

Athena Catedral's curator insight, August 6, 2013 5:52 AM

Succinct cheat sheet for Google + posting

John Thomas's curator insight, February 12, 2014 1:47 PM

Social Media Infographic: Finding Your Way Around Google+

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Just Say NO To These Common SEO Mistakes

Just Say NO To These Common SEO Mistakes | Market to real people | Scoop.it

Via Martin (Marty) Smith
Robin Martin's insight:

This has to be the most useful post I've seen lately! Save save save this one and scoop scoop scoop!

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Martin (Marty) Smith's comment, July 10, 2013 9:15 AM
Like Stephanie's postage stamp analogy. Some social tools such as @Scoopit can become creation tools too (not just delivery vehicles). Scoop.it is a hybrid both postage stamp, letter and curated letter (from other sources). Why it rocks SEO and is fun to use. Also the fastest feedback loop on the web :). M
Esther Turón Perez 's comment, July 18, 2013 4:18 AM
Very good!
Stephanie Katcher's comment, July 18, 2013 11:33 AM
Thanks Martin! You're right about Scoop.it's role. Now I need to dig up the mindmap I have for key players.
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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Market to real people | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

Via janlgordon
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Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

add your insight...

 

Richard Stadler's curator insight, July 8, 2013 4:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

Rescooped by Robin Martin from Just Story It! Biz Storytelling
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Presentations Infographic: Making Your Message Stick

Presentations Infographic: Making Your Message Stick | Market to real people | Scoop.it
With over 350 Powerpoint presentations given each second across the globe, how does one go about making theirs stand out from all the others?

Via Karen Dietz
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Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Karen Dietz's comment, August 16, 2013 4:28 PM
How wonderful Audrey! I hope you do really well :)
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Presentations Infographic: Making Your Message Stick

Presentations Infographic: Making Your Message Stick | Market to real people | Scoop.it
With over 350 Powerpoint presentations given each second across the globe, how does one go about making theirs stand out from all the others?

Via Karen Dietz
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Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Karen Dietz's comment, August 16, 2013 4:28 PM
How wonderful Audrey! I hope you do really well :)
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Why Is Pinterest So Addictive? an Infographic /@BerriePelser

Why Is Pinterest So Addictive? an Infographic /@BerriePelser | Market to real people | Scoop.it
Why Is Pinterest So Addictive? an Infographic Pinterest is a pinboard-style photo-sharing website that allows

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2DiFore Marketing Solutions's curator insight, September 4, 2013 8:39 AM

The ability to create a picture board of your services seems to be catching steam, are you part of the craze?

Philippe Trebaul's comment, September 8, 2013 6:09 AM
Thank you rim for this great infographic. I've rescoped it. You're great! :) Philippe
Nataliasterns's curator insight, December 1, 2013 7:08 PM

buen título para una noticia o un artículo

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HP ties knot with Google, as Whitman talks up customers - Computerworld

HP ties knot with Google, as Whitman talks up customers - Computerworld | Market to real people | Scoop.it
HP ties knot with Google, as Whitman talks up customers
Computerworld
Computerworld - LAS VEGAS -- Hewlett-Packard on Tuesday said it has begun to integrate its hardware and management systems with Google Apps.
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25 Cheatsheets & Infographics For Bloggers

25 Cheatsheets & Infographics For Bloggers | Market to real people | Scoop.it

Blogging, or more specifically writing, is a daily routine for us, here in hongkiat.com. In the process, we’ve accumulated a lot of resources that would be real helpful in jumpstarting one’s blogging career.


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malek's curator insight, June 7, 2013 9:14 AM

The Great wall of Blogging

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The 12 Dos and Don'ts of Email Subject Lines - Pardot

The 12 Dos and Don'ts of Email Subject Lines - Pardot | Market to real people | Scoop.it
The 12 Dos and Don'ts of #Email Subject Lines http://t.co/fnjz0YDXVZ via @pardot 
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E-Mail: Not Dead, Evolving

E-Mail: Not Dead, Evolving | Market to real people | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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