If you're planning on starting a blog, there's no shortage of reference material here at MakeUseOf -- we have an entire manual dedicated teaching you the ins and outs of Wordpress, and we've even compared two popular blogging platforms then laid...
There are many other ways you can leverage social media channels such as Facebook, Twitter and Google+ to strongly benefit your business to business relationships.
....think sideways to leverage social media if you're in a B2B organisation. .....we know that many of our target prospects don't actively use social media for buying and selling products and services, so how can we engage with people on social media?
The simple answer is you've got to think around your industry:
Who are your suppliers?Are there any consultants that operate in your sector?Do you use resellers? Are they using social media?Do you think anyone would be interested in hearing your story of how you started or expanded? and more.
John Hagel is the author of The Power of Pull. He makes the case that we are struggling as individuals and institutions to adapt to a long-term shift in our business environment that changes the nature of competition.
“ One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.”This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.
They say you can’t teach an old dog new tricks. Well, the good news is that with many online marketing techniques, the learning curve isn't quite as steep as you might expect if you just want to get the ball rolling.
With the internet explosion of social media, a NEW graphic art form was born - Social Media Art! It is my favorite aspect of social media and online marketing so you will see more posts from me on this subject than any other.
Have you ever spent days, maybe even months working on your super awesome product, service, training series, etc? You are beyond excited to finally have it all done and ready to launch your baby you have worked so hard on.