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New insights on the future of search, privacy and the inevitability of social media

New insights on the future of search, privacy and the inevitability of social media | Market to real people | Scoop.it
A top Microsoft executive shares his vision of a world without screens, search that surrounds us, and the looming crisis in skills development.
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Facebook Introduces 15-Second Video Ads - The Next Web

Facebook Introduces 15-Second Video Ads - The Next Web | Market to real people | Scoop.it
Facebook today introduced 15-second video ads, which will start playing without sound as they appear on screen and stop if you scroll past. If you tap the.
Robin Martin's insight:

This sounds like a great marketing tool...wonder how much they're planning on charging?

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So You Want To Start A Blog? (Infographic)

So You Want To Start A Blog? (Infographic) | Market to real people | Scoop.it
If you're planning on starting a blog, there's no shortage of reference material here at MakeUseOf -- we have an entire manual dedicated teaching you the ins and outs of Wordpress, and we've even compared two popular blogging platforms then laid...

Via Ana Cristina Pratas
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Halina Ostańkowicz-Bazan's curator insight, January 10, 2:12 AM

Thank you for sharing. It is good to know how to write a blog.

I used to have my blog on WordPress but now I am with Blogger.

Susan Kay Daniels's curator insight, January 11, 1:31 AM

I can't wait to get this infographic embedded and outlined for my readers on Golden Star Social. This is an invaluable infographic for new bloggers.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

Paul's curator insight, January 21, 11:37 AM

great guide - would love to see blogs being used more, but our teachers continue to develop them!

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Content Discovery Tools: a Directory of My Favorite Ones

Content Discovery Tools: a Directory of My Favorite Ones | Market to real people | Scoop.it

Via Robin Good
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Volkmar Langer's curator insight, January 6, 2:54 AM

Wow, what a good structured Collection - thanks to Robin Good - his name is program :-)

Louise Robinson-Lay's curator insight, January 16, 10:30 PM

Finding material can be a challenge, after all, there is so much out there. Robin Good shares some of his go to content discovery tools here.

Nicoletta Gay's curator insight, January 29, 4:59 AM

Great resourcerces about Content Discovery collected by

@Robin Good

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Want Increased Readership? Enhance the Look of Your Firm’s Email Newsletter « BizActions

Want Increased Readership? Enhance the Look of Your Firm’s Email Newsletter « BizActions | Market to real people | Scoop.it
Email newsletters should provide important tax information to your clients and prospects, and they should also highlight the personality of the firm.
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Create a News Portfolio To Showcase Your Best Content Online with Pressfolios

Create a News Portfolio To Showcase Your Best Content Online with Pressfolios | Market to real people | Scoop.it

 

 


Via Robin Good
Robin Martin's insight:

Thanks again for sharing this one too Robin! 

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Robin Good's curator insight, April 14, 2013 2:07 AM



If you are an author, blogger or journalist and you would like to create an online professional portoflio of your best work, here is a free service that provides a simple, but excellent personal branding and news portofolio service: Pressfolios.

Pressfolio is basically a portoflio site service for writers and journalists who want to organize, store and showcase their best content online.


You provide URLs for the articles and clips you have already published and Pressfolios crawls out to grab its key meta-data and makes it easy for you to integrate it in the free one-page profiler that Pressfolio creates automatically for you.


You can create different sections of your content clips as to organize them according to different topics / industries / issues / years / publishers.


Last but not least Pressfolios automatically helps you create a profile page for yourself to support your content showcase, in which you can list your "professional focus", skills, social networks you are active on, and some kind of text introduction alongside an image of yours and a theme-image that you can also choose for yourself.



Free to use.


More info and try it out now: http://www.pressfolios.com/


Here is a real world example I have put together to fully check Pressolios and its features: http://robingood.pressfolios.com/





Dennis T OConnor's curator insight, April 14, 2013 10:56 AM

Portfolios showcase your artifacts of learning.  

Dennis T OConnor's curator insight, April 14, 2013 10:58 AM

Portfolios extend the traditional resume in a dynamic way.  This site might be just right for you. 

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Should I use social media if my customers don’t?

Should I use social media if my customers don’t? | Market to real people | Scoop.it

There are many other ways you can leverage social media channels such as Facebook, Twitter and Google+ to strongly benefit your business to business relationships.

 

....think sideways to leverage social media if you're in a B2B organisation. .....we know that many of our target prospects don't actively use social media for buying and selling products and services, so how can we engage with people on social media?

The simple answer is you've got to think around your industry:

Who are your suppliers?Are there any consultants that operate in your sector?Do you use resellers? Are they using social media?Do you think anyone would be interested in hearing your story of how you started or expanded?
and more.


Read more at http://www.thesocialmediahat.com/blog/should-i-use-social-media-if-my-customers-don-t-09232013#zHAGbl4qSPJDBTO6.99

 

Related post by Deb:

    

Open Space on Speed: Social Business with the Coaches, Results! Video


Via Henri Lefèvre, Deb Nystrom, REVELN
Robin Martin's insight:

Good read Deb...! Thanks for sharing...!

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Deb Nystrom, REVELN's curator insight, September 24, 2013 7:11 AM

Great question.  It's all about the network and relationships.  Good reasoning to consider how you want to build out your marketing plan and where social media fits into the equasion.  ~  Deb

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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Market to real people | Scoop.it

Via janlgordon, Lauren Moss
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Manú Iñaki's curator insight, February 11, 11:33 AM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 4:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 27, 9:48 PM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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5 Easy Steps To Creating A Shareable Infographic

5 Easy Steps To Creating A Shareable Infographic | Market to real people | Scoop.it
You don't have to be a tech-savvy designer to make this great marketing tool.

Via donhornsby, John van den Brink
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donhornsby's curator insight, October 10, 2013 4:30 AM

Infographics offer a great marketing opportunity for your business to share a key message or information in a more visual format. The good news for small-business owners with limited tech skills or limited tech staff is that they aren't as complex to create as they once were. With tools like Infogram, Visual.ly and Piktochart, there's no excuse not to experiment with creating an infographic for marketing your business today.

Stefano Principato's curator insight, October 14, 2013 3:10 AM

Infographics offer a great marketing opportunity for your business to share a key message or information in a more visual format.

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Storytelling: How 7 Brands Do It With Style

Storytelling: How 7 Brands Do It With Style | Market to real people | Scoop.it
If you've ever worked for a bad boss, you've probably uttered these famous words .... "I don’t get paid enough to put up with this crap!

Via Karen Dietz, Richard Andrews
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Karen Dietz's comment, September 18, 2013 2:52 PM
Gracias Jose! And yes Malek, I think it is still inspiring too.
Moya Sayer-Jones's curator insight, September 19, 2013 3:37 PM

If you are trying to persuade your company to go with a story approach, it's always great to have some big guns to back you up. Save this for when you are doing your persuading to the unconverted. :-)

Karen Dietz's comment, September 19, 2013 6:00 PM
So true Moya! That's a great way to use this post.
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The How-To Guide to Responsive Email Design [Infographic]

The How-To Guide to Responsive Email Design [Infographic] | Market to real people | Scoop.it

“Social media mastery – if such a concept even exists – ultimately comes downs to many things, but one of the most important elements is time.”


Via Lauren Moss
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Mr Tozzo's curator insight, September 18, 2013 2:24 PM

The How-To Guide to Responsive Email Design [Infographic]

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Social Media and SEO Drive Content Marketing

Social Media and SEO Drive Content Marketing | Market to real people | Scoop.it
It is no surprise that the survey found traditional outbound interruption marketing continues to struggle as spam filters, do not call lists and other tools filter out these methods and their reach.

Via Alex Butler, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 4, 2013 5:24 AM

Yes social media and inbound marketing (content creation and curation) drive the new marketing, but never tire of seeing stats that prove it.

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The Future of Marketing | Visual.ly Infographic

The Future of Marketing | Visual.ly Infographic | Market to real people | Scoop.it
Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect

Via Martin (Marty) Smith
Robin Martin's insight:

Right Marty...great infographic! Thanks for the scoop!

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Martin (Marty) Smith's curator insight, September 6, 2013 7:12 AM

Great Infographic and I bet at least half right :). M

David Hain's curator insight, September 6, 2013 7:38 AM

Cool!

AlGonzalezinfo's curator insight, September 6, 2013 10:31 AM

Another great Scoop David!  I will take the test later and report my results  :)

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From Push to Passion

John Hagel is the author of The Power of Pull. He makes the case that we are struggling as individuals and institutions to adapt to a long-term shift in our business environment that changes the nature of competition.


Via Kenneth Mikkelsen
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Ivon Prefontaine's curator insight, August 3, 2013 8:56 AM

Competition is less about survival of the fittest and more about understanding collaboration and cooperation.

Miklos Szilagyi's curator insight, August 3, 2013 9:53 AM

Now, that's an interesting one... Hagel (with Brown and Davison) also wrote a book about this, The Power of Pull... after watching the video (good) and before writing this, I checked the book on Kindle... it's great to read all these comments on Kindle about books, they are sometimes so detailed, so professional that you wantvto read them instead of the book... what I personally picked up from (the rather very positive) comments ("Must read", etc.) that by watching the video you have pretty much the idea what is expanded into the book... I recommend very much to watch this video of 17 minutes...

Johann Gauthier's curator insight, August 20, 2013 5:46 PM

From Robin Martin !

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Social Signals - gifographic

Social Signals - gifographic | Market to real people | Scoop.it

How to use social signals in your post to improve rankings


Via John van den Brink
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John van den Brink's curator insight, March 8, 9:09 AM
Wonderful graphic
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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Market to real people | Scoop.it

“ One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.”This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss, David Simpson
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Perrine Clobus's curator insight, January 6, 1:24 AM

Little infographics! 

Michelle Gilstrap's curator insight, January 15, 8:39 AM

When you know where you are going, you know how to begin. This is a great way to plan. Good Infographic.

Harkrisyati Kamil's curator insight, January 18, 5:47 PM

the use of infographic in library works will increase library perception and attract more people to visit and use library.

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Content, Email and Social Media Marketing – Nothing New Here | Team Member Articles | The Official Blog by iContact | The Latest Email Marketing and Social Media Marketing News

Content, Email and Social Media Marketing – Nothing New Here | Team Member Articles | The Official Blog by iContact | The Latest Email Marketing and Social Media Marketing News | Market to real people | Scoop.it
They say you can’t teach an old dog new tricks. Well, the good news is that with many online marketing techniques, the learning curve isn't quite as steep as you might expect if you just want to get the ball rolling.
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Showcase Yourself Online by Bringing Together Your Key Links in One Page with Enthuse


Via Robin Good
Robin Martin's insight:

Robin, now I've got tons of work to do but these tools will make it much easier! Thank you!!

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Michael Ehline's comment, March 27, 2013 7:18 PM
This is really really great!
Didier Daglinckx's comment, June 12, 2013 12:19 AM
What makes it better than the other similar sites ?
Robin Good's comment, June 12, 2013 1:22 AM
I think it offers an alternative way of presenting info, and it gives you a lot of options to actually showcase data about who you are. Pressfolios is another good one in this direction.
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The Content Strategy Terminology Problem | Content Rules, Inc.

The Content Strategy Terminology Problem | Content Rules, Inc. | Market to real people | Scoop.it
In order for us to communicate effectively with each other, we need to have a shared terminology.

Via Danielle M. Villegas, Amy Melendez
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Danielle M. Villegas's curator insight, November 22, 2013 8:58 AM

I saw that Val Swisher had posted this on LinkedIn. Excellent article that affects all technical communicators, not just the content managers. One of the reasons that I try to stay involved in social media is so that I know what the latest "lingo" of the trade is, and terminology of responsibilities, requirements, and even job titles gets confusing. Case in point: my brother is an architect. What kind? The kind that draws and creates buildings--physical structures like office buildings, houses, and airports. Because "architect" is used so much in the IT world now, he's had to figure out how to change his job description because of "information architects" and the like. Not that IAs should change their titles, but the point is that as content changes, and the strategy and management of said content changes, terminology is going to change. Val talks about that in detail here very well, as she always does. 

 

Definitely read this article. 

--techcommgeekmom

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Graphic Art Sites to Boost Your Marketing Experience

Graphic Art Sites to Boost Your Marketing Experience | Market to real people | Scoop.it
With the internet explosion of social media, a NEW graphic art form was born - Social Media Art! It is my favorite aspect of social media and online marketing so you will see more posts from me on this subject than any other.

Via Susan Kay Daniels
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Susan Kay Daniels's curator insight, October 24, 2013 4:49 PM

Visit this new site for a mega learning experience. It is in pre-launch...much yet to be uploaded for your one-stop resource and information learning center for social media marketing success.

Susan Kay Daniels's curator insight, October 24, 2013 4:51 PM

Visit this new site for a mega learning experience. It is in pre-launch...much yet to be uploaded for your one-stop resource and information learning center for social media marketing success.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

Rich Rawdin's curator insight, January 5, 7:09 AM

I love this article. Way to go Susan!

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'Hummingbird': All About The New Google Algorithm [FAQ]

'Hummingbird': All About The New Google Algorithm [FAQ] | Market to real people | Scoop.it

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers.

 

It’s called “Hummingbird” and below, what we know about it so far.

 

Read More: http://searchengineland.com/google-hummingbird-172816


Via Antonino Militello
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Media Street Apps's comment, October 4, 2013 9:18 AM
Anytime
Amal Rafeeq's comment, October 4, 2013 9:22 AM
BTW, Can you Follow my topic - Web Experts?
Thanks :)
Margarita Bojórquez's curator insight, October 20, 2013 6:35 PM

El nuevo algoritmo de búsqueda de Google.

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12 Scoopit Experts Share Top Curation Tips

12 Scoopit Experts Share Top Curation Tips | Market to real people | Scoop.it
Six easy steps to curation success Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.

Via Martin (Marty) Smith, John van den Brink
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Martin (Marty) Smith's curator insight, October 4, 2013 5:53 AM

Honored when Jeff asked me to be part of this group and am reading every other curators shares very carefully (lol).

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Infographic: Marketing Success with Google+

Infographic: Marketing Success with Google+ | Market to real people | Scoop.it

“Social media mastery – if such a concept even exists – ultimately comes downs to many things, but one of the most important elements is time.”


Via Lauren Moss
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IOANNIS APOSTOLOU's curator insight, September 13, 2013 6:12 AM

New statistics for google+!!!

Martin (Marty) Smith's curator insight, September 20, 2013 2:47 AM

Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.

Jean-Marc Trésor's curator insight, September 27, 2013 9:03 AM

Search

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Creating Good and Highly SOCIAL Content [Infographic]

Creating Good and Highly SOCIAL Content [Infographic] | Market to real people | Scoop.it
Everything You Need To Know About Creating Fantastic Social Media Content

Via Martin (Marty) Smith
Robin Martin's insight:

Great infographic!

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Bart van Maanen's curator insight, September 17, 2013 3:26 AM

Bij het ontwikkelen van goede content spelen er 3 leidende overwegingen een rol, vertelt deze inforgrafiek: informatie, is het (in zekere mate) opwindend en maakt het verschil. Het succes daarna hangt af van mensen: vinden ze het leuk, schept het betrokkenheid en respons, en kunnen ze het ook met anderen delen.

Ivon Prefontaine's curator insight, September 17, 2013 8:51 AM

There are some interesting ideas.

Lee Werrell's curator insight, September 20, 2013 6:32 AM

Great ideas for those who struggle to produce relevant, interesting and pertinent content for their readers

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Social Media and SEO Drive Content Marketing

Social Media and SEO Drive Content Marketing | Market to real people | Scoop.it
It is no surprise that the survey found traditional outbound interruption marketing continues to struggle as spam filters, do not call lists and other tools filter out these methods and their reach.

Via Alex Butler, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 4, 2013 5:24 AM

Yes social media and inbound marketing (content creation and curation) drive the new marketing, but never tire of seeing stats that prove it.

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6 Things To Do Before Launching Any Marketing Campaign.

6 Things To Do Before Launching Any Marketing Campaign. | Market to real people | Scoop.it
Have you ever spent days, maybe even months working on your super awesome product, service, training series, etc? You are beyond excited to finally have it all done and ready to launch your baby you have worked so hard on.

Via The Fish Firm
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Lori Wilk's curator insight, January 10, 7:01 AM

Making sure you've got the basics covered before you launch your marketing campaign. 

Steve Cassady's curator insight, January 11, 4:24 PM

Key things to check before you Market.

Hannah du Plessis's curator insight, January 11, 5:27 PM

Planning is an important part of your business, and planning your marketing is essential. There are so many ways in which you can market today that it is easy to see just one or two and miss the rest.


Attraction Marketing has a comprehensive business plan that you can use in your business, and tick all the boxes while you plan. This way you can be sure to reach the full marketplace and every single customer looking for you will find you.