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Content Marketing strategy: Are you good, fast, or cheap?

Content Marketing strategy: Are you good, fast, or cheap? | Market to real people | Scoop.it
This article explores how content marketing is like a manufacturing process. You can't have everything!
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Social Media Butterflies If you lead them, they will follow! Your Personality is Your Thumbprint "IN-novation" Keep the "serve" in customer service!
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The 21st Century Content Curation World Digital Delights Connectivism Transmedia: Storytelling for the Digital Age Transformational Leadership
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HP ties knot with Google, as Whitman talks up customers - Computerworld

HP ties knot with Google, as Whitman talks up customers - Computerworld | Market to real people | Scoop.it
HP ties knot with Google, as Whitman talks up customers
Computerworld
Computerworld - LAS VEGAS -- Hewlett-Packard on Tuesday said it has begun to integrate its hardware and management systems with Google Apps.
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25 Cheatsheets & Infographics For Bloggers

25 Cheatsheets & Infographics For Bloggers | Market to real people | Scoop.it

Blogging, or more specifically writing, is a daily routine for us, here in hongkiat.com. In the process, we’ve accumulated a lot of resources that would be real helpful in jumpstarting one’s blogging career.


Via massimo facchinetti
malek's curator insight, June 7, 9:14 AM

The Great wall of Blogging

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The 12 Dos and Don'ts of Email Subject Lines - Pardot

The 12 Dos and Don'ts of Email Subject Lines - Pardot | Market to real people | Scoop.it
The 12 Dos and Don'ts of #Email Subject Lines http://t.co/fnjz0YDXVZ via @pardot 
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E-Mail: Not Dead, Evolving

E-Mail: Not Dead, Evolving | Market to real people | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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How to Repost Instagram Photos

How to Repost Instagram Photos | Market to real people | Scoop.it
Instagram is among our first-thing-in-the-morning go-to apps, but its almost too simple interface has us wanting functions available on other social networks, chief among them: the repost (also known as a retweet, reblog, or share depending on your...

Via Zbynek Kysela
Robin Martin's insight:

Good to know! Thanks for the tip!

Zbynek Kysela's curator insight, April 24, 10:36 PM

--

I'm on instagram!

http://instagram.com/bouchac

Ivo Nový's comment, April 25, 1:26 AM
great tip.. thank you for sharing Zbynek!
Michelle Gilstrap's curator insight, April 27, 10:05 PM

Many of us use Instagram. I'm always looking for new tools

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What Makes A Successful Social Media Campaign (Infographic)

What Makes A Successful Social Media Campaign (Infographic) | Market to real people | Scoop.it

Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.


Via Lauren Moss
Jim Doyle's curator insight, June 4, 6:07 AM

What will make your Social Media Campaign be successful.

Gordon Diver's curator insight, June 5, 11:46 AM

Nice visual presentation on a successful social media campaign. Ensure that it melds with your over all strategy. 

Deb Nystrom, REVELN Consulting's curator insight, June 5, 12:57 PM

Handy Do's and Don'ts, and the Infographic to make it so scan, read easy. Implementation is the key!  ~  D

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SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | Market to real people | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

Via Robin Good
metataggsolutions's curator insight, June 7, 5:01 AM

As days passing, Google’s ranking algorithm becomes more complex and volatile. The days were gone when Google just considered meta tags and backlinks for web page ranking but now it uses at least 200 ranking factors in their algorithm.

 

Google now considers every corner of on-site and off-site when it comes to rank a website or webpage in search engine.

 

This infographic definitely helps to get an idea of what should be considered in the website optimization process. Truly great infographic.....

Mohammed Lakhlili's curator insight, June 7, 5:59 PM

Hello {FIRSTNAME},

Hi {FIRSTNAME}, make mo.ney before you ever PAY?

I'm super excited about writing this to you. This is

by far the best guarantee I have ever seen when it comes

to making mon.ey onl.ine. Please just read this email

and I know you will see that this is the first time you

have ever seen anything like this before.

Ian Herculson has just released a new service called

Smart Subscriber, where he's full on promising you

that if you just 'try it out' that he will in fact make

you money as an affi.liate mar.keter...

... BEFORE you have to pay anything.

Yes I know, that's insanely good, but it's for real

and you can read how he's successfully pulling this off

here:

http://smart.gurumarketer.com?c=60318

Ian is actually backing up this pretty bold claim too

in 3 unheard of ways. Read this...

First of all, you don't have to pay anything up front

to get started. No credit card, no paypal, no nothing.

Just sign up and go. No tricks here, Who does that?

Second, he's giving you enough time to really see for

real that it will work. How much time?

- Not just 7 days

- Not only 14 days

- Not a measly 30 days

- Not even an insane 60 days

You will get a full 90 days; yes 3 freaking months for

nothing where Ian will be making you a constant stream

of commi.ssions without asking for anything back. Tell

me where you've seen that before... no where.

Third and most importantly, Ian is putting his mo.ney

where his mouth is and giving away all commi.ssions that

normally he would make to once and for all prove that he

can make you mon.ey with Smart Subscriber before ever

asking you to pay for his service. Whhaaat!

Think about what was just said {FIRSTNAME}. In short;

Ian is going to give you a no obligations 90 Day Fr.ee

Trial of Smart Subscriber where he will make you mon.ey

through affi.liate comm.issions just to prove his service

is worth paying for!

You cannot lose here {FIRSTNAME}, and I'm sorry to be

so blunt but you would seriously be a complete idiot not

to just try it with that strong of a promise.

Here's where you can go get more information and see

how it all works or get started.

http://smart.gurumarketer.com?c=60318

See you on the inside {FIRSTNAME},

Mohammed Lakhlili

Richard Stadler's curator insight, June 14, 6:08 AM

The secrets are out!

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Color Is MASTER of Us ALL: Colors and Conversion

Color Is MASTER of Us ALL: Colors and Conversion | Market to real people | Scoop.it
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, May 19, 4:28 PM

Color Is MASTER of Us All Infographics:

Color and Conversion (here on Curation Revolution)

Color Cordination (http://sco.lt/7FcZ4T on Design Revoluiton)

Color Preference By Gender (http://sco.lt/6pO773 On BI Revolution)

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Develop an Audience-Centric Content Strategy

Develop an Audience-Centric Content Strategy | Market to real people | Scoop.it
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.

Via digitalassetman, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
Stefano Principato's curator insight, May 1, 10:12 AM

Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.

Robin Martin's comment, May 15, 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment, May 15, 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
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10 Tips for SEO Copywriting that Ranks in 2013

10 Tips for SEO Copywriting that Ranks in 2013 | Market to real people | Scoop.it
Deb Nystrom, REVELN Consulting's curator insight, May 10, 7:03 PM

Some sweet stats that helps.  ~  Deb

Deb Nystrom, REVELN Consulting's curator insight, May 10, 7:04 PM

Apply these to blog posts and web pages, 2013 versions, and it will help you rank.  ~  Deb

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90% of Organizations Use Content in Marketing [INFOGRAPHIC]

90% of Organizations Use Content in Marketing [INFOGRAPHIC] | Market to real people | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Revesencio
Steven Mallach's curator insight, May 15, 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 11:43 AM

90% of organizations use #Content Marketing....its not the future.

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40 Effective Examples of Website Design Using Full Screen Video

40 Effective Examples of Website Design Using Full Screen Video | Market to real people | Scoop.it

Via Tocquigny
Tocquigny's curator insight, May 1, 12:34 PM

With the growth of popularity of broadband and faster internet, along with wide screen and large screen monitors, designers have much more freedom and can use more creativity for their designs, and that has included the use of full screen videos as an introduction, a background or the main presentation of the site.


So today we have selected 40 sites that effectively use a full screen video on their website to present and promote their services or products.

Mr Branson's curator insight, May 6, 4:40 AM

There is no stopping video and websites who refuse to effectively utilize video will be left in the dark. http://www.infogurushop.com/a-z-business-video-directory-links/ Video makes great website engagement and viewing.

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Corporate Social Media Marketing: How to Prepare for Visual Marketing

Corporate Social Media Marketing: How to Prepare for Visual Marketing | Market to real people | Scoop.it

Via Tocquigny
Tocquigny's curator insight, April 9, 2:51 PM

Are you prepared for visual social media marketing? That’s the question posed by a recent editorial from the ClickZ blog. It is an important question for business owners to consider as they contemplate their own corporate social media marketing endeavors—and the ClickZ blog offers a few reasons why. According to the article:


  • The most shared and most clicked viewed links on Twitter are images.
  • The Facebook posts that get the most reads and interactions are images.
  • The blog posts that generate the most traffic are ones with—you guessed it— captivating images.


All of this is to say nothing of the burgeoning popularity and import of image-based social networks like Instagram and Pinterest. The bottom line is that, when it comes to social media, images are increasingly dominant. For your corporate social media marketing efforts to succeed, then, it is vital that you optimize your content with compelling images.


Easier said than done? Not necessarily. The ClickZ article offers three basic tips for how businesses can make their corporate social media marketing efforts more visual. 



Sarosh Daruwalla's curator insight, April 30, 4:34 PM

So True.

Leah Gross's curator insight, April 30, 9:13 PM

Reinforced my idea to add links to articles, photos, or videos in my tweets!

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Marketers Undervalue Email, Overvalue Personalization - MarketingProfs.com (subscription)

Marketers Undervalue Email, Overvalue Personalization - MarketingProfs.com (subscription) | Market to real people | Scoop.it
MarketingProfs.com (subscription) Marketers Undervalue Email, Overvalue Personalization MarketingProfs.com (subscription) The report, which was based on a pair of concurrent surveys of consumers and marketing executives in the US and UK, also found...
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Creating A Press Release Template For Your Company

Creating A Press Release Template For Your Company | Market to real people | Scoop.it
If you're using online press release distribution to its full potential, you're publishing news releases on a regular basis. And if you're l
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Why email is a key element of mobile marketing | Articles | Home

Why email is a key element of mobile marketing | Articles | Home | Market to real people | Scoop.it
A study finds that four out of five smartphone owners use the devices to check email. So how can retailers target promotional messages most effectively?
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Tweetbot turns Twitter into an Instagram-like photo and video feed

Tweetbot turns Twitter into an Instagram-like photo and video feed | Market to real people | Scoop.it
Twitter has become much more than 140-character blurbs, and now Tweetbot is using that additional content to turn our media-rich feeds into a stream of photos and videos for users to quickly...

Via Zbynek Kysela
Robin Martin's insight:

Haven't checked this out but definitely will now! Thanks for this sweet tip!

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5 Powerful Elements for Incredible Business Stories

5 Powerful Elements for Incredible Business Stories | Market to real people | Scoop.it
Stories can create change, both in ourselves and in our organizations. In this guest post, Matt Ragland shares five elements of powerful stories.

Via Karen Dietz
Constance Jones Collier's comment, June 6, 12:39 PM
Thanks for sharing everyone loves a good story :)
Karen Dietz's comment, June 6, 4:35 PM
I appreciate all of your comments!
Birgitta Edberg's comment, June 8, 6:28 PM
Thanks!
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Twitter Vine: How 5 Brands Make the Most of 6 Seconds

Twitter Vine: How 5 Brands Make the Most of 6 Seconds | Market to real people | Scoop.it
Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have activated the platform in a unique and compelling way for consumers through a creative use of just a few seconds.

Via Michael Q Todd
Martin (Marty) Smith's curator insight, June 1, 7:29 AM

Been wondering how to use open looped 6 second videos (like an animated GIF you can't turn off). Here aee great examples of how to make what I perceived as a weakness a strength. 

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Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | Market to real people | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum

Via Robin Good
Steve Schildwachter's curator insight, June 9, 8:44 PM

Even -- no, ESPECIALLY -- if terms like "content curation" really annoy or confuse you, then take a look at this resource.

icoexist2's curator insight, June 15, 6:09 AM

add your insight...

 
Krysta Hammond's curator insight, June 18, 11:46 AM

Excellent visuals - great for the classroom for our visual learners. Makes this process a lot easier to explain and facilitate.

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The Scoop on Email Marketing

The Scoop on Email Marketing | Market to real people | Scoop.it
Looking for “The Scoop on Email Marketing”? ProMarketing Leads has created an infographic outlining just how important email marketing is for your

Via Gladys Pintado
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Eight Data Myths That Get Marketing Directors Fired

Eight Data Myths That Get Marketing Directors Fired | Market to real people | Scoop.it
From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, May 9, 10:10 PM

Eight data myths that marketing people believe that get them fired:

1. Real-time data is life changing.
2. All you need to do is fix the bounce rate.
3. Number of Likes represents social awesomeness.
4. # 1 Search Results Ranking = SEO Success.
5. REDUCE MY CPC! REDUCE MY CPC NOW!!
6. Page views. Give me more page views, more and more and more!
7. Impressions. Go, get me some impressions stat!
8. Demographics and psychographics. That is all I need! Don't care for intent!


http://www.kaushik.net/avinash/silly-marketing-data-strategy-metrics-mistakes/  


Beyond Brilliant! @avinash

Robin Martin's comment, May 15, 10:35 AM
Ooohhh my...sounds very familiar!!
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How to Double Your Traffic Without Any Marketing – Shopify

How to Double Your Traffic Without Any Marketing – Shopify | Market to real people | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

Via Deb Nystrom, REVELN Consulting
Deb Nystrom, REVELN Consulting's curator insight, May 14, 10:45 AM

Google keywords and search are a backbone of smart marketing and smart social media.  ~  D

Robin Martin's comment, May 15, 10:21 AM
Thanks again Deb...gonna read and study this one! : )
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The biggest new logo designs of April 2013

The biggest new logo designs of April 2013 | Market to real people | Scoop.it

Five major brands released new logos this month - but did they meet your expectations?


Via Tocquigny
Tocquigny's curator insight, May 1, 12:23 PM

As creatives we constantly strive to reinterpret the world in new and visually exciting ways. Yet we can also be conservative and often have a knee-jerk reaction to something new.


So on the day a new logo design is launched for a familiar brand, the first reactions are usually negative. Once some time has passed and the new design has been seen in action, though, it can be a different story. So here we take a look back at the month's biggest redesigns: with a bit of fresh perspective, what do you think of them now?

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    How to Build and Operate a Content Marketing Machine

    How to Build and Operate a Content Marketing Machine | Market to real people | Scoop.it
    Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...

    Via Martin (Marty) Smith
    Nick Peperell's curator insight, May 1, 4:12 AM

    This article just shows how much is involved in a good content marketing strat. We are at toaster stage for our own business but are starting to develop a deeper stronger proposition for our clients using a model similar to this. Quick insightful turnaround of quality content, now there's a challenge...

    Martin (Marty) Smith's comment, May 2, 1:17 PM
    Nick, yes the response to REAL TIME is a challenge all content marketers face. There is also an important role for "tent pole" content. I think of "tent pole content" as the old "evergreen content" idea. Tent poles are posts you link in frequently because they are strong statements of branded content and they've been supported with links, likes and shares. We don't manage more than 7 tent poles at any given time and they roughly support our content keyword and taxonomy silos. Once the machine is open full throttle life is fun :). Marty
    AdriM's curator insight, May 14, 12:33 PM

    Many clients resist content marketing. They think their product is for "everyone" and don't see the point of building personas. The more you know about the subject the easier it'll be for you to make your custumers gravitate toward it and finally be on board.