Market to real people

Eight data myths that marketing people believe that get them fired:

http://www.kaushik.net/avinash/silly-marketing-data-strategy-metrics-mistakes/  

Beyond Brilliant! @avinash

Google keywords and search are a backbone of smart marketing and smart social media.  ~  D

As creatives we constantly strive to reinterpret the world in new and visually exciting ways. Yet we can also be conservative and often have a knee-jerk reaction to something new.

So on the day a new logo design is launched for a familiar brand, the first reactions are usually negative. Once some time has passed and the new design has been seen in action, though, it can be a different story. So here we take a look back at the month's biggest redesigns: with a bit of fresh perspective, what do you think of them now?

This article just shows how much is involved in a good content marketing strat. We are at toaster stage for our own business but are starting to develop a deeper stronger proposition for our clients using a model similar to this. Quick insightful turnaround of quality content, now there's a challenge...

Many clients resist content marketing. They think their product is for "everyone" and don't see the point of building personas. The more you know about the subject the easier it'll be for you to make your custumers gravitate toward it and finally be on board.

In the article, I particularly like this excerpt,

"Replace message or campaign ROI with subscriber or program ROI.  ...Recognizing the value in sending judiciously can have a profound impact on the quality and relevance of messages."   ~  Deb

I have yet to make my first infograph, but am eager to get going.

I'm so in love with tools that help visualize what you do. This is a great list. I can't wait to try the ones I'm not familiar with. 

Liked the list. My personal favorite is Piktochart.

De top 3 manieren om content te delen:

Social Media 87%

website articles 83%

email 78%

The whole issue of content marketing leaves me a bit breathless.  What is it?  Where does it fit? What am I already doing that fits into the definition of Content Marketing?  What do I need to do differently that I am not doing now?  Questions. Questions. Questions. This infographic is a good starting point - a foundation

Baseball season is underway and fans are already tallying player stats. But digital marketers might be more interested in stats about the fans themselves. Whether you’re selling baseball jerseys, beverages or even cologne, these fan preferences can be quite a useful means for brands to better understand their consumers.

Check out the info graphic above, from Exponential. Then head here for a more detailed analysis.

Très joli !

visualizing color in unique ways is always a treat for the senses

I've often said and posted pics on Facebook about my theory that email marketing is on the way out. My reasons are simply...social media messaging. 

This infographic shows how email marketing is taking a step up to a new level, comparable to the social media firehose. Content curation through tools like "Scoop.it" is how it is done. That makes sense. I just set up an RSS ezine on MailChimp. Is this Synchronicity or Cosmic Conscienceness? :)

My own blog http://crazydreamersdo.com took a nose-dive a few months ago when I was creeping around in my Cpanel and WHM and somehow over-wrote my entire site with another template. The last time I did a full back up was in February. EWWWUUU!  I won't mention the vendor but they rightfully stated they had to charge me to go reinstall the back up. At the time, I didn't have the money.

But, the story doesn't end there. I used Scoop.it since last fall (2012) and share it to multiple sites, including my Tumbler site. After about 1.5 months of stewing around about "what to do?", I decided to take the easy way out and import my Tumbler blog.

Now, in a few short weeks, my site is back online and it took on a whole new look, direction and I think it happened for a reason.

1. Starting with the words in my tag line "social media strategies, tools, tips and news" and then topics of my Scoop.it newsletters, I created my categories. Benefit: this gave a more defined direction that I had ever had before. It gave me a firm foundation from which to work.

2. A fantastic WordPress PlugIn let me make multiple changes to tag words and categories so that saved a great deal of time. Here is the info:

   a. Mass Edit Terms for Categories, Tags on Posts, Pages or Media; and Simple Tags for new or old posts Version 2.2 | By Amaury BALMER | Visit WordPress.org and search for the plugin.  

3. With installation of a more user friendly "simpler" theme. The theme I had been using was too much for me (three menu options, etc.) Perhaps if I had staff, it would be fine, but I don't.

4. I started using List.ly which has a plugin for WordPress as well. If you haven't used List.ly, try it - it's a great way to curate and easily post lists as blog posts, pages or on the sidebar. http://list.ly 

5. Currently, another plug-in has found it's way into my blog and I'm just trying it out. It is a multple RSS feed instrument that uses short codes. Here is the info:

   a. RSS Multi Importer, an all-in-one solution for importing & merging multiple feeds. Make blog posts or display on a page, excerpts w/ images, 8 templates, categorize and more. Version 2.64 | By Allen Weiss | Visit WordPress.org and search for the plugin.

With my experience in using Scoop.it, I not only revived my blog quickly and easily...the Scoop.its go directly through to my Dream Catcher Ezine as an RSS email! What could be better?

Whew! Long story short - using a curation tool like Scoop.it saved my proverbial skin. Thanks Scoop.it.

Warmly,

Susan Daniels

http://crazydreamersdo.com

Even the humble email is still working

Conversation with the consumer is the key and framing your content to deliver good conversation is vital to social marketing success.

Good  contents   for  Nanotechnology /New IP of Nano/.

Macnifiaca reflexión de Jake Sorofman  y de Robinn- Recomiendo el artículo!!!

Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.

Some sweet stats that helps.  ~  Deb

Apply these to blog posts and web pages, 2013 versions, and it will help you rank.  ~  Deb

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

Nuff said.

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

90% of organizations use #Content Marketing....its not the future.

With the growth of popularity of broadband and faster internet, along with wide screen and large screen monitors, designers have much more freedom and can use more creativity for their designs, and that has included the use of full screen videos as an introduction, a background or the main presentation of the site.

So today we have selected 40 sites that effectively use a full screen video on their website to present and promote their services or products.

There is no stopping video and websites who refuse to effectively utilize video will be left in the dark. http://www.infogurushop.com/a-z-business-video-directory-links/ Video makes great website engagement and viewing.

Are you prepared for visual social media marketing? That’s the question posed by a recent editorial from the ClickZ blog. It is an important question for business owners to consider as they contemplate their own corporate social media marketing endeavors—and the ClickZ blog offers a few reasons why. According to the article:

• The most shared and most clicked viewed links on Twitter are images.
• The Facebook posts that get the most reads and interactions are images.
• The blog posts that generate the most traffic are ones with—you guessed it— captivating images.

All of this is to say nothing of the burgeoning popularity and import of image-based social networks like Instagram and Pinterest. The bottom line is that, when it comes to social media, images are increasingly dominant. For your corporate social media marketing efforts to succeed, then, it is vital that you optimize your content with compelling images.

Easier said than done? Not necessarily. The ClickZ article offers three basic tips for how businesses can make their corporate social media marketing efforts more visual. 

So True.

Reinforced my idea to add links to articles, photos, or videos in my tweets!

add your insight...

Cool slide deck option from Robin Good.

add your insight...

Can't help feeling surprised that contests are scoring highest as engagement means for social media followers.

Interesting factoid here: questions rank pretty low on the engagement totem pole. 

Posting this because it's useful, i.e., the "info" drives the "graphic", not the other way around.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.

➨ Read Social Media Content Curation & Marketing Strategies articles here

http://www.scoop.it/t/all-things-social-social-media-magazine