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Marty's SEO Triptych: New SEO Rules in a Content Marketing World

Marty's SEO Triptych: New SEO Rules in a Content Marketing World | Market to real people | Scoop.it

Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.


Via Guillaume Decugis, Martin (Marty) Smith, John van den Brink
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Rescooped by Robin Martin from Innovation & Institutions, Will it Blend?
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Pros and Cons of Social Media in Education, INFOGRAPHIC > Big Universities today, Disruption Tomorrow?

Pros and Cons of Social Media in Education, INFOGRAPHIC > Big Universities today, Disruption Tomorrow? | Market to real people | Scoop.it

Check out the top five schools using social media well, at least today. These are the usual suspects.  

 

ALSO take a look at OmniAcademy and Southern New Hampshire University (profiled in Fast Company.)   These two seem to have more in common in preparing for the disruption in higher education that is already beginning to happen.

Embed the image above on your site Via: Online Universities Blog...


Via Peter Azzopardi, Deb Nystrom, REVELN
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Tweet Your Message to a Larger Audience with Hashtags

Tweet Your Message to a Larger Audience with Hashtags | Market to real people | Scoop.it
Ever wondered what Hashtags are on Twitter? They're words with #'s in front of them.

 

Twitter is a great place to find and follow people with the same hobbies and interests as you have. Unfortunately, once you have  many followers, it starts to get overwhelming to stay in touch with them all, and make sure the right information goes to the right people.

 

Making an appearance at a marketing seminar and love to cook? You’ve got a situation then. How do you make sure you’re tweeting details about marketing events to the seminar group while tweeting your favorite recipes to the cooking group?

 

Enter Hashtags. A hashtag is a symbol – # – followed by a name that can be used to broadcast to a specific group of people. For example, there’s a group for #googlenews, #love and even #kmart.

 

Hashtags.org shows the most recent group tweets on Twitter and it is also full of information for Newbies on Twitter.


Read more about Hashtags? Go to http://www.twitip.com

Some other important info about hashtags? Go directly to http://www.hashtags.org or check your own hashtag report you can make at http://www.hashtracking.com


Scooped by Ivo Nový - http://xeeme.com/IvoNew



Via Ivo Nový, John van den Brink
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12 Great Gratis Tools for Social Business - Anita's list for June 2012

12 Great Gratis Tools for Social Business - Anita's list for June 2012 | Market to real people | Scoop.it

"Here's helpful list of 12 Great Gratis Tools for Social Business. Several of my fave's are here including WiseStamp (email SoMe signature) & EventBrite."

 

Anita Hovey gives some handy advice on these useful tools.  I'm also updated on some I didn't know existed, and you can be too.  My faves:  EventBrite, WiseStamp (email SoMe signature), and ScribD with a newsy update.  

 

Excerpted:

 

1. Buffer
Buffer is a great little app to help you send out tweets and posts at optimal times.


2. Eventbrite
Whether your event is free or paid, Eventbrite manages your event. It’s easy to set up an event to accept PayPal and/or credit card payments. There is no “installation” or “set up” fee, making it perfect for the small business that doesn’t want a big credit card system on a monthly basis.


3. Tweriod
When are the optimal times to tweet from your account? Run a free Tweriod analysis once a month and then use the data to plan your Buffer schedule.


4. Manage Flitter
Easy-to-use tool that helps you find Twitter accounts that are not following you back, or are inactive. Unfollowing inactive accounts, and explore its many other features.


5. Screenr
Create a quick screencast video for your blog or training sessions, handy 5-minute limit, enriches teaching.  It only captures what you do on-screen.


6. ScribD
Share PDFs on websites and blogs, and now with a fabulous Facebook app that allows you to make your PDFs available to your Facebook fans. Share your menu, free printables, checklists or a newsletter on your Facebook business page.


7. WiseStamp
Creates a branded e-mail signature. The free version allows for two signatures, personal/corporate. The best feature is the ability to link up nearly any social network, or even include your latest tweet or blog post title automatically.

 

Others on her list:  

8. Disqus - best option she's found for getting rid of spammers


9. Aviary - capture a picture of the screen, edit it and add comments.


10. If This Then That (ifttt) - create “recipes” to auto-post your favorite 12 Most authors to a host of social networks.  Add blog posts containing key words to your Buffer, or even get a text message when the weather calls for snow tomorrow


11. Twilert - Get an e-mail digest each day for your keywords or mentions of your company/brand.


12. Mr. Unfollowr -  tells you who is unfollowing you on Twitter. 

 

See the full post here.


Via Deb Nystrom, REVELN
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