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Content Discovery Tools: a Directory of My Favorite Ones

Content Discovery Tools: a Directory of My Favorite Ones | Market to real people | Scoop.it

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Marco Favero's curator insight, October 3, 6:06 PM

aggiungi la tua intuizione ...

Roberto De Pedrini (Telnext - Italy) - Twitter: @depetwi's curator insight, October 4, 2:39 AM

This is an Off-Topic but interesting !

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The Prisoner's Dilemma That Is Email Marketing

The Prisoner's Dilemma That Is Email Marketing | Market to real people | Scoop.it

"Even if email’s ROI is slipping (which is it), email still performs at 3x the return of social media and 2x that of search."

 

...An even more powerful deterrent to scaling back email than losing sales is losing share. Mindshare in the inbox is limited, like shelf space at Walmart. Every spot you give up, a competitor may well take.

Read more: http://www.mediapost.com/publications/article/197231/the-prisoners-dilemma-that-is-email-marketing.html#ixzz2QNjtuxf6

 

Photo:  by Sean MacEntee, Flickr


Via Deb Nystrom, REVELN
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Deb Nystrom, REVELN's curator insight, April 13, 2013 5:56 PM

In the article, I particularly like this excerpt,


"Replace message or campaign ROI with subscriber or program ROI.  ...Recognizing the value in sending judiciously can have a profound impact on the quality and relevance of messages."   ~  Deb

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Better Thinking by Not Thinking: Accessing your Unconsciousness - Liz Guthridge

Better Thinking by Not Thinking:  Accessing your Unconsciousness - Liz Guthridge | Market to real people | Scoop.it

"Where do you do your best thinking? Anywhere but your desk, if you’re like most knowledge workers and leaders. And probably not at work either. Not thinking, but relaxing into your unconscious can produce better thinking."

 

Change colleague Liz Guthridge has a winner of a post on accessing quality thinking by simply not thinking for a spell.  Techniques of mindful meditation, rest (or siesta, as I'd prefer from my Argentine side), as well as just stepping away for a break can contribute to a fresh view and insights from the deep well of our unconscious. ~ DN

 

Excerpts:

 

Individuals tend to get good ideas while driving, exercising, reading, meditating or talking to others.

 

That’s because we automatically tap into our unconsciousness to do most of our thinking. It doesn’t require effort on our part, as David Rock explains. Even better, our unconsciousness—which can seem as vast as the Milky Way—makes powerful connections for us.

  

...Offices are not brain-friendly settings.

  

Her steps to access include:

  

1. Quiet your brain. Start by putting aside all of the electronic gadgets that stimulate you and your brain. You also may want to close your eyes.

  

2. Let your mind wander. (DN:  Mindfulness practices teaches us to observe thoughts, but to NOT engage them.)

  

3. Put yourself in a positive state. 

 

4. Do something else other than work on the issue, problem or dilemma you’re facing. 

  

===

  

Read Liz's post in full here, which includes my commentary on accessing both the Jungian appreciation of the unconcious and using tools, like the MBTI used at the second level of functioning.

 

~  Deb



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How to Double Your Traffic Without Any Marketing – Shopify

How to Double Your Traffic Without Any Marketing – Shopify | Market to real people | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

Via Deb Nystrom, REVELN
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Deb Nystrom, REVELN's curator insight, May 14, 2013 10:45 AM

Google keywords and search are a backbone of smart marketing and smart social media.  ~  D

Robin Martin's comment, May 15, 2013 10:21 AM
Thanks again Deb...gonna read and study this one! : )
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IBM's CEO report: Collaboration Tools are a Means of Business Success, Face-to-Face Shift to Virtual

IBM's CEO report: Collaboration Tools are a Means of Business Success, Face-to-Face Shift to Virtual | Market to real people | Scoop.it

"To lead in unfamiliar territory amid constant change, CEOs will need to learn from their own networks."

 

Photo caption:  Preparing for the Google+ Hangout with the UN Secretary-General.

 

Where One Door Closes:  I'm doing a Google+ hangout today to discuss setting up a blogging circle with friends nearby and in another time zone.  I maintain several relationships using Skype, Google+ hangout, Facebook and Pinterest.  

 

The doors are opening to new methods not as bound by silos and other traditional organizational boundaries.  In business, conversational tools and collaborative tools, like PowerNoodle, a collaboration idea sharing tool, are becoming mainstream.

 

_____________________

 

There’s irony in an IBM report of how CEO’s are seeing their businesses changing, based on face-to-face conversations with more than 1,700 chief executive officers in 64 countries...
_____________________

 

It's little wonder that CEO's are seeing the value of screen-time, even thought this well researched IBM study was conducted face-to-face.  The article from Formtek Blog has a title that is not as neutral:  ...Eroding the need for Face-to-Face in Business.   Yet it is hopeful.

 

Some excerpts:

 

There’s irony in the IBM report as the first page — contains only the words: “This study is based on face-to-face conversations with more than 1,700 chief executive officers in 64 countries.”

 

_____________________

 

Collaboration tools allows all disciplines within the company to work more closely together.

_____________________

 

Several major findings:

 

CEO’s are seeing less value in face-to-face encounters and are increasingly pursuing social media and collaboration technologies for interacting with others. . Over 50% [of the CEO's interviewed] expect social channels to be a primary way of engaging customers within five years.”

.

20% of CEO’s said that social media already is one of their most important forms of interaction with others

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57% thought that within another 3-5 years social media would become important.

.

Currently 80% see face-to-face interactions as very important today, that’s expected to slip to just 67 percent who will feel that way in 3-5 years.

 

 

 

CEO’s are seeing collaboration increasingly as a tool that can be used to bring about team building and cooperation, allowing executives within the organization to work cross-functionally.

 

Collaboration tools allows all disciplines within the company to work more closely together.

 

_____________________

 

CEOs will need to learn from their own networks. They will need to assemble those networks like portfolios.

_____________________

 

Bridget van Kralingen, vice president of IBM Global Business Services, commented, ”Rather than ...de-personalising human relationships, this view leans heavily in favour of deepening them, and using dynamic social networks to harness collective intelligence to unlock new models of collaboration.”

 

Pierre Morin a partner at IBM Global Business Services, said that “...they want people across the organization to feel comfortable reaching out to the CEO to share ideas or engage a discussion. Social media is a mechanism to do that.”

 

The IBM report concludes that

 

“To lead in unfamiliar territory amid constant change, CEOs will need to learn from their own networks.

 

They will need to assemble those networks like portfolios—with generational, geographic, institutional diversity. Then, they’ll need to help their organizations do the same.”

 

Read the full post here.

Photo credit:  Flickr, cc, by specialoperations


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12 Great Gratis Tools for Social Business - Anita's list for June 2012

12 Great Gratis Tools for Social Business - Anita's list for June 2012 | Market to real people | Scoop.it

"Here's helpful list of 12 Great Gratis Tools for Social Business. Several of my fave's are here including WiseStamp (email SoMe signature) & EventBrite."

 

Anita Hovey gives some handy advice on these useful tools.  I'm also updated on some I didn't know existed, and you can be too.  My faves:  EventBrite, WiseStamp (email SoMe signature), and ScribD with a newsy update.  

 

Excerpted:

 

1. Buffer
Buffer is a great little app to help you send out tweets and posts at optimal times.


2. Eventbrite
Whether your event is free or paid, Eventbrite manages your event. It’s easy to set up an event to accept PayPal and/or credit card payments. There is no “installation” or “set up” fee, making it perfect for the small business that doesn’t want a big credit card system on a monthly basis.


3. Tweriod
When are the optimal times to tweet from your account? Run a free Tweriod analysis once a month and then use the data to plan your Buffer schedule.


4. Manage Flitter
Easy-to-use tool that helps you find Twitter accounts that are not following you back, or are inactive. Unfollowing inactive accounts, and explore its many other features.


5. Screenr
Create a quick screencast video for your blog or training sessions, handy 5-minute limit, enriches teaching.  It only captures what you do on-screen.


6. ScribD
Share PDFs on websites and blogs, and now with a fabulous Facebook app that allows you to make your PDFs available to your Facebook fans. Share your menu, free printables, checklists or a newsletter on your Facebook business page.


7. WiseStamp
Creates a branded e-mail signature. The free version allows for two signatures, personal/corporate. The best feature is the ability to link up nearly any social network, or even include your latest tweet or blog post title automatically.

 

Others on her list:  

8. Disqus - best option she's found for getting rid of spammers


9. Aviary - capture a picture of the screen, edit it and add comments.


10. If This Then That (ifttt) - create “recipes” to auto-post your favorite 12 Most authors to a host of social networks.  Add blog posts containing key words to your Buffer, or even get a text message when the weather calls for snow tomorrow


11. Twilert - Get an e-mail digest each day for your keywords or mentions of your company/brand.


12. Mr. Unfollowr -  tells you who is unfollowing you on Twitter. 

 

See the full post here.


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