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Market to real people
Creating positive return on influence!
Curated by Robin Martin
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Rescooped by Robin Martin from AtDotCom Social media!

12 Scoopit Experts Share Top Curation Tips

12 Scoopit Experts Share Top Curation Tips | Market to real people |
Six easy steps to curation success Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.

Via Martin (Marty) Smith, John van den Brink
Martin (Marty) Smith's curator insight, October 4, 2013 8:53 AM

Honored when Jeff asked me to be part of this group and am reading every other curators shares very carefully (lol).

Rescooped by Robin Martin from visualizing social media!

Infographic: 20 Tips for your Facebook Business Page

Infographic: 20 Tips for your Facebook Business Page | Market to real people |

Check out this infographic for an overview of the basic principles for running a successful business presence on facebook and 20 tips that offer guidance, best practices and reminders for optimizing page posts, activity and images.

Via Lauren Moss
Robin Martin's insight:

Great infographic!

Prasanna's curator insight, July 8, 2013 1:35 AM

FB tips

Dillon Thomas's curator insight, July 8, 2013 7:44 PM

again .. This is good stuff... all relevent and simple to follow for success

Lee Tonitto's curator insight, July 19, 2013 9:50 AM

If you want an effective Facebook business page read this 

Rescooped by Robin Martin from visual data!

5 Infographic Design Tips

5 Infographic Design Tips | Market to real people |
Infographics, short for 'informational graphics', are used to create informative documents from gathered information and collected data sets.Historically, pictograms or pictographs are some of the earliest forms of conveying an idea or meaning through the use of pictures and were used by ancient humans on cave walls and rock faces as a form of story telling. More recently, we started to create more visually appealing stories from boring or over-complicated data, and gave it a new name.Visit the article link for five guidelines for creating effective infographics...
Via Lauren Moss
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Rescooped by Robin Martin from The Social Media Learning Lab!

10 Top Execs Share Their Social Media Secrets - Mashable Perspective

10 Top Execs Share Their Social Media Secrets - Mashable Perspective | Market to real people |

When you're occupying the C-suite, you may not have time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should.


Great post from leaders in the know, from a respected site, known for being sharp about social media trends:




Mashable asked C-suite execs from companies like Virgin, Ford and IBM for their best social media advice and tips: ;


Think About Community
1. Encourage a Social Culture: Culture and change management is the foundation of true social business transformation – Sandy Carter, vice president, social business evangelism and sales at IBM

2. Stay focused on what is it that’s resonating with the community – Drew Patterson, CEO at Jetsetter

3. Businesses need to dive into these communication channels to enable their customers to communicate about – and with – brands in a true dialogue – Richard Anson, Founder and CEO at Reevoo

4. Social media users can smell unauthenticity in much less than 140 characters. Enjoy yourself, have fun with the conversation, be yourself. "You can’t fake it” – Phil Libin, CEO at Evernote


Careful Content
5. Understand the EQ and the IQ of everything you do and especially give a crap of the life time value of your customer and or community – Gary Vaynerchuk, entrepreneur and founder at VaynerMedia

6. Can't be all things to all people, but we should always try to be more things to more people– Alexander Bolen, CEO at Oscar de la Renta

7. Be authentic and organic. It can’t be forced or it won’t work. And most importantly, have fun. – Richard Branson, founder of the Virgin Group

8. Social Media is a unique space, make sure the people who are most connected, the ones who access it every day, are empowered to be leaders in this environment – Craig Leavitt, CEO at Kate Spade

9. Have the courage to let go and not try to control the conversation or broadcast advertising messages every chance you get. Add value and contribute to the conversation – Geoff Cottrill, chief marketing officer at Converse

10. Let your loyal fans or followers have exclusive access to sales, offers or new lines for a limited time. A great way of rewarding your brands advocates– Mr. Tomoya Ishikawa, Executive Officer and Head of Creative and Web Design Department at Rakuten


Read Entire Post here: ;

Via maxOz, michel verstrepen, Deb Nystrom, REVELN
maxOz's comment, May 28, 2012 7:45 AM
Alessio, my pleasure hope you had a good weekend xxx
Rescooped by Robin Martin from Curation Revolution!

Just Say NO To These Common SEO Mistakes

Just Say NO To These Common SEO Mistakes | Market to real people |

Via Martin (Marty) Smith
Robin Martin's insight:

This has to be the most useful post I've seen lately! Save save save this one and scoop scoop scoop!

Martin (Marty) Smith's comment, July 10, 2013 9:15 AM
Like Stephanie's postage stamp analogy. Some social tools such as @Scoopit can become creation tools too (not just delivery vehicles). is a hybrid both postage stamp, letter and curated letter (from other sources). Why it rocks SEO and is fun to use. Also the fastest feedback loop on the web :). M
Esther Turón Perez 's comment, July 18, 2013 4:18 AM
Very good!
Stephanie Katcher's comment, July 18, 2013 11:33 AM
Thanks Martin! You're right about's role. Now I need to dig up the mindmap I have for key players.
Rescooped by Robin Martin from Marketing Revolution!

Develop an Audience-Centric Content Strategy

Develop an Audience-Centric Content Strategy | Market to real people |
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.

Via digitalassetman, Brian Yanish -, Martin (Marty) Smith
Stefano Principato's curator insight, May 1, 2013 10:12 AM

Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.

Robin Martin's comment, May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment, May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at) and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
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Popular Lies About Graphic Design

Popular Lies About Graphic Design | Market to real people |
"This is not a book full of facts. Nor is it a book full of advice. It's a book full of opinions, and confusion between those three is how a lot of these problems begin…" The opening sentence of my...
Robin Martin's insight:

Ahhh....another one I need to read now! Thanks Marty! ; )

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