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Market to real people
Creating positive return on influence!
Curated by Robin Martin
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Rescooped by Robin Martin from Just Story It! Biz Storytelling
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The Identifiable Victim Effect and How It Affects Your Storytelling

The Identifiable Victim Effect and How It Affects Your Storytelling | Market to real people | Scoop.it
To use the identifiable victim effect in marketing, we first need to understand the psychological underpinnings of this quirk. Let's explore, shall we?

Via Karen Dietz
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Carol Sanford's curator insight, June 27, 2013 4:01 PM

This is related to the brain's need to connect the absract and concrete. Innovation, learning and thinking anything new,  are all made possible by having an idea and making sense of it in our real lives. Storytelling is the same. The ideas in it need to be connected to concreteness, therefor a name, for it to 'sink in'.

Karen Dietz's comment, June 29, 2013 3:03 PM
So true Carol! I very much appreciate the comment and insight.
Kim Zinke (aka Gimli Goose)'s curator insight, June 29, 2013 7:13 PM

If a concept is too big, we can become overwhelmed.  It's easier to see how we could help one person, but it can be hard to see how we could help dozens, thousands, or millions.

 

Fellow curator Karen Deitz's comments (see below) summed up this article beautifully.

"One of the biggest mistakes I see that corporations, non-profits, and individuals make when sharing their business stories is they talk about 'a person' or 'a group' without giving them names and characteristics. In other words, whoever they are talking about are not identifiable.

 

If we don't have a name to hang on to, we can't connect. We want to connect with people. Without a name, 'a person' or 'a group' is just a concept."

Rescooped by Robin Martin from Just Story It! Biz Storytelling
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5 Powerful Elements for Incredible Business Stories

5 Powerful Elements for Incredible Business Stories | Market to real people | Scoop.it
Stories can create change, both in ourselves and in our organizations. In this guest post, Matt Ragland shares five elements of powerful stories.

Via Karen Dietz
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Constance Jones Collier's comment, June 6, 2013 12:39 PM
Thanks for sharing everyone loves a good story :)
Karen Dietz's comment, June 6, 2013 4:35 PM
I appreciate all of your comments!
Birgitta Edberg's comment, June 8, 2013 6:28 PM
Thanks!