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Market to real people
Creating positive return on influence!
Curated by Robin Martin
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Rescooped by Robin Martin from Curation, Social Business and Beyond!

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Market to real people |
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't

Via janlgordon
Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Better Homes, Better Life's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
Rescooped by Robin Martin from Storytelling, Social Media and beyond!

How to Give a Gift of Emotionally Engaging Content

This piece was written by Raf Stevens, author of "No Story No Fans"


I selected this because the author gives some very good tips on how to use storytelling that lets your audience know who you are and why they should trust you. People work with and buy from people they like. If you're not connecting with others through your content online, this article will help you.




Many organizations are not even aware that their message has lost all connection with their audience


The strange thing with all this is that the solution to creating compelling content is so obvious: Use stories and storytelling


Do you think that you or your business is in touch with its own stories? And can they be told in a way that connects them with their audience in this hyper-connected world?


Chances are this might not be the case if you have trouble answering any of the following questions:


**What story really defines you?


**How does your story fit with the heart of your organization?


**How is your story emotionally engaging to your audience?


**Can your audiences retell your story?


**In what ways can they develop trust in your story and act upon it?


Here are a couple of good takeaways:


Remember the universal truth:


Nobody wants to be sold, but everyone wants to be helped. Create content that:


**answers your audience's questions


**provides them with answers and solutions or demonstrates how your offerings can help them in their everyday lives


Build trust


Honesty among people is important, but trust is critical for marketers to gain audience support. So make sure your story demonstrates why you arae worthy of your audience's trust.


Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"


Read full article here: []

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