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Rescooped by Robin Martin from The Social Media Learning Lab
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Should I use social media if my customers don’t?

Should I use social media if my customers don’t? | Market to real people | Scoop.it

There are many other ways you can leverage social media channels such as Facebook, Twitter and Google+ to strongly benefit your business to business relationships.

 

....think sideways to leverage social media if you're in a B2B organisation. .....we know that many of our target prospects don't actively use social media for buying and selling products and services, so how can we engage with people on social media?

The simple answer is you've got to think around your industry:

Who are your suppliers?Are there any consultants that operate in your sector?Do you use resellers? Are they using social media?Do you think anyone would be interested in hearing your story of how you started or expanded?
and more.


Read more at http://www.thesocialmediahat.com/blog/should-i-use-social-media-if-my-customers-don-t-09232013#zHAGbl4qSPJDBTO6.99

 

Related post by Deb:

    

Open Space on Speed: Social Business with the Coaches, Results! Video


Via Henri Lefèvre, Deb Nystrom, REVELN
Robin Martin's insight:

Good read Deb...! Thanks for sharing...!

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Deb Nystrom, REVELN's curator insight, September 24, 2013 10:11 AM

Great question.  It's all about the network and relationships.  Good reasoning to consider how you want to build out your marketing plan and where social media fits into the equasion.  ~  Deb

Rescooped by Robin Martin from Change Leadership Watch
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IBM's CEO report: Collaboration Tools are a Means of Business Success, Face-to-Face Shift to Virtual

IBM's CEO report: Collaboration Tools are a Means of Business Success, Face-to-Face Shift to Virtual | Market to real people | Scoop.it

"To lead in unfamiliar territory amid constant change, CEOs will need to learn from their own networks."

 

Photo caption:  Preparing for the Google+ Hangout with the UN Secretary-General.

 

Where One Door Closes:  I'm doing a Google+ hangout today to discuss setting up a blogging circle with friends nearby and in another time zone.  I maintain several relationships using Skype, Google+ hangout, Facebook and Pinterest.  

 

The doors are opening to new methods not as bound by silos and other traditional organizational boundaries.  In business, conversational tools and collaborative tools, like PowerNoodle, a collaboration idea sharing tool, are becoming mainstream.

 

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There’s irony in an IBM report of how CEO’s are seeing their businesses changing, based on face-to-face conversations with more than 1,700 chief executive officers in 64 countries...
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It's little wonder that CEO's are seeing the value of screen-time, even thought this well researched IBM study was conducted face-to-face.  The article from Formtek Blog has a title that is not as neutral:  ...Eroding the need for Face-to-Face in Business.   Yet it is hopeful.

 

Some excerpts:

 

There’s irony in the IBM report as the first page — contains only the words: “This study is based on face-to-face conversations with more than 1,700 chief executive officers in 64 countries.”

 

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Collaboration tools allows all disciplines within the company to work more closely together.

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Several major findings:

 

CEO’s are seeing less value in face-to-face encounters and are increasingly pursuing social media and collaboration technologies for interacting with others. . Over 50% [of the CEO's interviewed] expect social channels to be a primary way of engaging customers within five years.”

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20% of CEO’s said that social media already is one of their most important forms of interaction with others

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57% thought that within another 3-5 years social media would become important.

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Currently 80% see face-to-face interactions as very important today, that’s expected to slip to just 67 percent who will feel that way in 3-5 years.

 

 

 

CEO’s are seeing collaboration increasingly as a tool that can be used to bring about team building and cooperation, allowing executives within the organization to work cross-functionally.

 

Collaboration tools allows all disciplines within the company to work more closely together.

 

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CEOs will need to learn from their own networks. They will need to assemble those networks like portfolios.

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Bridget van Kralingen, vice president of IBM Global Business Services, commented, ”Rather than ...de-personalising human relationships, this view leans heavily in favour of deepening them, and using dynamic social networks to harness collective intelligence to unlock new models of collaboration.”

 

Pierre Morin a partner at IBM Global Business Services, said that “...they want people across the organization to feel comfortable reaching out to the CEO to share ideas or engage a discussion. Social media is a mechanism to do that.”

 

The IBM report concludes that

 

“To lead in unfamiliar territory amid constant change, CEOs will need to learn from their own networks.

 

They will need to assemble those networks like portfolios—with generational, geographic, institutional diversity. Then, they’ll need to help their organizations do the same.”

 

Read the full post here.

Photo credit:  Flickr, cc, by specialoperations


Via Deb Nystrom, REVELN
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