There are many other ways you can leverage social media channels such as Facebook, Twitter and Google+ to strongly benefit your business to business relationships.
....think sideways to leverage social media if you're in a B2B organisation. .....we know that many of our target prospects don't actively use social media for buying and selling products and services, so how can we engage with people on social media?
The simple answer is you've got to think around your industry:
Who are your suppliers?Are there any consultants that operate in your sector?Do you use resellers? Are they using social media?Do you think anyone would be interested in hearing your story of how you started or expanded?
Related post by Deb:
Open Space on Speed: Social Business with the Coaches, Results! Video
Via Henri Lefèvre, Deb Nystrom, REVELN