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Market to real people
Creating positive return on influence!
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Rescooped by Robin Martin from The Social Media Learning Lab!

Who Are the Talkers, Influencers & Social Media Power Users?

Who Are the Talkers, Influencers & Social Media Power Users? | Market to real people |

Great piece by Lilach Bullock for Windmillnetworking - selected because its importance to your social business strategy.


Managing people and content is a challenge for all of us. The suggestions here help you to sort out who you engage with so your interactions are mutually productive.


Also note 7 Questions to Help You Locate Your Target Audience


Here are a few highlights:


Social Media Power User


Lilach Bullock: is a social media power user with 60,000 followers. Her favorite social media platform is Twitter. She suggests:


Listen to your followers Observe their problems Supply a solution Share useful information that speaks directly to them.     



People who are already talking about your products of services


Read Word of Mouth Advertising by Andy Srnovitz. In the book he suggests:


Create an exclusive community for your talkers Give them exclusive content and everything they need to talk about you. They need to feel special so exclusive content will drive lots of social traffic to you when it's shared by your talkers


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read the full article here: []

Via janlgordon, Deb Nystrom, REVELN
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Rescooped by Robin Martin from Agile Learning!

Inquiry Building Blocks for Your Informal Learning Strategy

Inquiry Building Blocks for Your Informal Learning Strategy | Market to real people |

What does analysis look like for informal learning? Is it different because it involves technology?  Not really - via Intrepid Learning.


It's useful to look at these data gathering steps as a possible checklist for creating the conditions to facilitate informal learning in your organization.  DPPE is a model I like to use:  Data, Purpose, Plan, Evaluate.  This fits right into the planning flow.  ~  Deb




Analysis for informal learning: Here are a few actions you can take to assess the learner’s needs.


Spend time with the learner group in their environment, understand how they go about conducting their work, and look at how they fill learning gaps . Assess where and when they need the support of others because information is not readily available . Conduct interviews, ask questions to gain understanding of their needs .
Craft a user story – a “day in the life of” – and vet that with the learner group . Use focus groups to gain insights including having them walk you through their work processes . Brainstorm with the learner group to identify where they think informal learning might help them accomplish tasks more easily or to provide context  .

Once you gain an understanding of their needs for information, support, and learning within their workflow, you can prepare for the next step in building your informal learning strategy.


Read the full article here.

Via Deb Nystrom, REVELN
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