Market to real people
1.4K views | +0 today
Follow
Market to real people
Creating positive return on influence!
Curated by Robin Martin
Your new post is loading...
Your new post is loading...
Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

The Power of Facebook Live for Your Business

The Power of Facebook Live for Your Business | Market to real people | Scoop.it
Since the launch of Meerkat and Periscope, live streaming has quickly caught on. Facebook took note and officially launched Facebook Live in April 2016.

Via janlgordon
more...
janlgordon's comment, August 11, 2016 10:57 AM
Thank you @Robin Martin @Stan Smith @Anna @Micala Wilkins and @Ricard Lloria :-)
Dean Mercado's curator insight, August 11, 2016 12:24 PM
Share your insight
janlgordon's comment, August 11, 2016 2:27 PM
Thank you @Dean Mercado :-)
Rescooped by Robin Martin from Curation Revolution
Scoop.it!

The Future of Marketing | Visual.ly Infographic

The Future of Marketing | Visual.ly Infographic | Market to real people | Scoop.it
Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect

Via Martin (Marty) Smith
Robin Martin's insight:

Right Marty...great infographic! Thanks for the scoop!

more...
Martin (Marty) Smith's curator insight, September 6, 2013 10:12 AM

Great Infographic and I bet at least half right :). M

David Hain's curator insight, September 6, 2013 10:38 AM

Cool!

AlGonzalezinfo's curator insight, September 6, 2013 1:31 PM

Another great Scoop David!  I will take the test later and report my results  :)

Rescooped by Robin Martin from Curation Revolution
Scoop.it!

Color Is MASTER of Us ALL: Colors and Conversion

Color Is MASTER of Us ALL: Colors and Conversion | Market to real people | Scoop.it
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, May 19, 2013 4:28 PM

Color Is MASTER of Us All Infographics:

Color and Conversion (here on Curation Revolution)

Color Cordination (http://sco.lt/7FcZ4T on Design Revoluiton)

Color Preference By Gender (http://sco.lt/6pO773 On BI Revolution)

Rescooped by Robin Martin from Social Marketing Revolution
Scoop.it!

How to Build and Operate a Content Marketing Machine

How to Build and Operate a Content Marketing Machine | Market to real people | Scoop.it
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, April 30, 2013 7:31 AM

Building vs. Operating
Great SEOmoz post on how to build a content marketing machine, a machine we all need these days. One of my favorite posts on the How Tos of content marketing. Don't make any mistake either. Building and Operating at two very different things. 

Nick Peperell's curator insight, May 1, 2013 4:12 AM

This article just shows how much is involved in a good content marketing strat. We are at toaster stage for our own business but are starting to develop a deeper stronger proposition for our clients using a model similar to this. Quick insightful turnaround of quality content, now there's a challenge...

AdriM's curator insight, May 14, 2013 12:33 PM

Many clients resist content marketing. They think their product is for "everyone" and don't see the point of building personas. The more you know about the subject the easier it'll be for you to make your custumers gravitate toward it and finally be on board.

Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
Scoop.it!

What’s the Value of Transmedia Storytelling for Organizations?

What’s the Value of Transmedia Storytelling for Organizations? | Market to real people | Scoop.it

"Transmedia storytelling is exploding across the media community. One of our new Blogging Fellows [James Carter] explores some of the implications for arts organizations."


Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, March 9, 2013 1:08 AM

Some great lessons for all of us ... not just arts organizations.

Milos Crafts's curator insight, March 9, 2013 4:58 AM

I love this image!

Luca Brigada's curator insight, March 14, 2013 4:39 AM

An interesting article by James Carter is a dramatist, experience designer and producer about what is storytelling and its value:

 

"Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. [...]"

Rescooped by Robin Martin from AtDotCom Social media
Scoop.it!

Story Selling in A Winning B2B Integrated Marketing Campaign

Story Selling in A Winning B2B Integrated Marketing Campaign | Market to real people | Scoop.it

I've rescooped this article from fellow curator John Kratz because I thought it was so good. It is a great example of how a company ramped up business once it started sharing stories of its customers -- with customers as the heros. Take notes folks! And thanks John for finding and sharing this article.

 

The year is 2008 and you are in the Financial Services Business.

 

"How do you turn a quiet, sales-driven organization into a B2B marketing powerhouse?"

 

"Consider the story of Lincoln Financial Group, a traditionally sales-centric organization... The 106-year-old financial services, insurance, and annuities company..."

 

"Lincoln Financial had previously conducted research showing that the more people take charge of their lives, including their finances, the better they feel about the direction of their lives."

 

"While others in the category seemed to be drawn to using fear in their advertising, we felt the time was right to try a new, more optimistic approach."

 

"...the campaign showcased a video of women of all ages showing how they take charge of their lives and provided educational content to help women do just that. The PR focused on the research results. The Chief Life Officer ads continued the "take charge, optimistic theme," which was reinforced in social media.

 

"And how has the integrated campaign done?"

 

Read the success story here:

http://www.fastcompany.com/3002425/creating-winning-b2b-integrated-marketing-campaign

 


Via Ken Jondahl, Karen Dietz, John van den Brink
more...
No comment yet.
Rescooped by Robin Martin from Storytelling, Social Media and beyond
Scoop.it!

Storytelling Done Right Can Do The Selling For You

Storytelling Done Right Can Do The Selling For You | Market to real people | Scoop.it
I selected this article from copyblogger because it delivers, it's simple, straightforward and right on the money!

 

Here's an excerpt:

 

"I believe a story can potentially carry the entire sale for your product, even if everything else is technically “wrong” in your ads

 

** no clear call to action

**lame bullets

**weak offer

 

For example:

 

"Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people.

 

**So, how do you apply this to your marketing?

 

1.  The personal story


This is one of the most common landing page stories.

 

**This one is simple — you just “walk” people (step-by-step) through a painful problem you went through and how you achieved the result your readers are looking for.

 

2. The historical story

 

**This kind of story is extremely persuasive, contains nothing even remotely resembling “hype,” and can persuade people to buy things they otherwise might ignore.

 

3. The “meet the guru” story


**This one is related to the personal story, but it’s got more “pop” due the built-in credibility it gives you.

 

**These suggestions have proven to produce results, he gives more examples......

 

Curated by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here:  [http://bit.ly/yVmlNV]


Via janlgordon
more...
No comment yet.
Rescooped by Robin Martin from AtDotCom Social media
Scoop.it!

Sorry, Marketers, You're Doing Facebook Wrong

Sorry, Marketers, You're Doing Facebook Wrong | Market to real people | Scoop.it
Marketers aren't posting enough on Facebook on the weekends and at night, according to a new report from Buddy Media.

 

If you’re looking to take a day off from posting on Facebook, choose Wednesday, but don’t rest on Sunday or you’ll miss the best opportunity of the week.That’s the advice from Buddy Media‘s “Strategies for Effective Wall Posts: A Timeline Analysis,” a report based on activity from 1,800 of the world’s biggest brand pages from April 1 to May 31.

 

As with previous Buddy Media reports on the subject, the analysis found that marketers are still posting too little on weekends and at night and when they do post, they’re way too verbose.


Via Adam Atodl, Martin (Marty) Smith, John van den Brink
more...
Jeff Domansky's comment, September 30, 2012 5:17 PM
thanks for catching and sharing this one Marty
Rescooped by Robin Martin from The Social Media Learning Lab
Scoop.it!

Strategy & Customer Relationship (Trust) come first, then Social Media Strategy: Forbes & McKinsey

Strategy & Customer Relationship (Trust) come first, then Social Media Strategy:  Forbes & McKinsey | Market to real people | Scoop.it

"Strategy is more important than ever - so that a company's social media strategy is more than a collection of tactics."

 

From the executive point of view, chief marketing officers and the like comment on 2012 social media strategy at the Chief Marketing & Sales Officer Forum summit  It's good to be reminded of organizational systems.

 

__________________________

 

I’m surprised how often a company’s social media strategy is really just a collection of tactics. - Google’s Margo Georgiadis

__________________________

 

Excerpts by McKinsey contributor, Marc Singer.

 

1. Strategy is more important than ever

From Google’s Margo Georgiadis:  I’m surprised how often a company’s social media strategy is really just a collection of tactics.


The alluring possibilities of social and digital media can easily distract our focus from what really matters to our companies—and to our customers. All of us need to bring in the new while staying focused on our enduring customer strategies.

 

2. To engage customers and influence brand perception, marketers need to build trust

Companies are no longer the sole arbiters of their brand; customers have an important, and in some cases decisive, voice. But marketers still have enormous influence around how customers understand and interact with their brand. ...a lot of that value is dependent on trust between brands and their customers, which has been taking a beating in the last few years. 

 

__________________________

 

Many companies still fail to measure accurately or consistently [as their] metrics programs aren’t tied to strategies built around target customers.

__________________________

 

3. Companies need to “instrument” their organizations around target customer segments

Stanford’s Aakers talked about how leading companies haven’t stopped measuring ROI, but they’ve expanded their notion of what the return might be including a more personal form of ROI better suited for a social age:

innovation,  R&D savings,  employee hiring savings,  employee morale and passion,  and so forth. 

 

Ford’s Farley makes the connection between “brand favorability”—the customer’s overall perception of a brand relative to competing brands—and pricing power. Farley has found that brand favorability is deeply driven by what Ford does in social media.  Many companies still fail to measure accurately or consistently as their metrics programs aren’t tied to strategies built around target customers.

 

Read the full article here.

 

Photo credit:  Flickr CC by John-Morgan


Via Deb Nystrom, REVELN
more...
No comment yet.
Rescooped by Robin Martin from visualizing social media
Scoop.it!

Infographic: Marketing Success with Google+

Infographic: Marketing Success with Google+ | Market to real people | Scoop.it

“Social media mastery – if such a concept even exists – ultimately comes downs to many things, but one of the most important elements is time.”


Via Lauren Moss
more...
IOANNIS APOSTOLOU's curator insight, September 13, 2013 9:12 AM

New statistics for google+!!!

Martin (Marty) Smith's curator insight, September 20, 2013 5:47 AM

Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.

Jean-Marc Trésor's curator insight, September 27, 2013 12:03 PM

Search

Rescooped by Robin Martin from Just Story It! Biz Storytelling
Scoop.it!

The Identifiable Victim Effect and How It Affects Your Storytelling

The Identifiable Victim Effect and How It Affects Your Storytelling | Market to real people | Scoop.it
To use the identifiable victim effect in marketing, we first need to understand the psychological underpinnings of this quirk. Let's explore, shall we?

Via Karen Dietz
more...
Carol Sanford's curator insight, June 27, 2013 4:01 PM

This is related to the brain's need to connect the absract and concrete. Innovation, learning and thinking anything new,  are all made possible by having an idea and making sense of it in our real lives. Storytelling is the same. The ideas in it need to be connected to concreteness, therefor a name, for it to 'sink in'.

Karen Dietz's comment, June 29, 2013 3:03 PM
So true Carol! I very much appreciate the comment and insight.
Kim Zinke (aka Gimli Goose)'s curator insight, June 29, 2013 7:13 PM

If a concept is too big, we can become overwhelmed.  It's easier to see how we could help one person, but it can be hard to see how we could help dozens, thousands, or millions.

 

Fellow curator Karen Deitz's comments (see below) summed up this article beautifully.

"One of the biggest mistakes I see that corporations, non-profits, and individuals make when sharing their business stories is they talk about 'a person' or 'a group' without giving them names and characteristics. In other words, whoever they are talking about are not identifiable.

 

If we don't have a name to hang on to, we can't connect. We want to connect with people. Without a name, 'a person' or 'a group' is just a concept."

Rescooped by Robin Martin from Marketing Revolution
Scoop.it!

Develop an Audience-Centric Content Strategy

Develop an Audience-Centric Content Strategy | Market to real people | Scoop.it
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.

Via digitalassetman, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
more...
Stefano Principato's curator insight, May 1, 2013 10:12 AM

Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.

Robin Martin's comment, May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment, May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
Rescooped by Robin Martin from The Social Media Learning Lab
Scoop.it!

The Prisoner's Dilemma That Is Email Marketing

The Prisoner's Dilemma That Is Email Marketing | Market to real people | Scoop.it

"Even if email’s ROI is slipping (which is it), email still performs at 3x the return of social media and 2x that of search."

 

...An even more powerful deterrent to scaling back email than losing sales is losing share. Mindshare in the inbox is limited, like shelf space at Walmart. Every spot you give up, a competitor may well take.

Read more: http://www.mediapost.com/publications/article/197231/the-prisoners-dilemma-that-is-email-marketing.html#ixzz2QNjtuxf6

 

Photo:  by Sean MacEntee, Flickr


Via Deb Nystrom, REVELN
more...
Deb Nystrom, REVELN's curator insight, April 13, 2013 5:56 PM

In the article, I particularly like this excerpt,


"Replace message or campaign ROI with subscriber or program ROI.  ...Recognizing the value in sending judiciously can have a profound impact on the quality and relevance of messages."   ~  Deb

Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

The Rise and Impact of Infographics: Marketing in the Social-Media Age

The Rise and Impact of Infographics: Marketing in the Social-Media Age | Market to real people | Scoop.it
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.

Via janlgordon
more...
Mercor's curator insight, January 28, 2013 7:38 AM

Scooped by janlgordon onto Curation, Social Business and Beyond

janlgordon's comment, January 28, 2013 3:27 PM
Deb Nystrom, thanks for your comment
Rescooped by Robin Martin from AtDotCom Social media
Scoop.it!

Pinterest Purchasing Power Infographic

Pinterest Purchasing Power Infographic | Market to real people | Scoop.it

Boot Camp Digital prese ts this infographic on the importance of Pinterest to online sales- for example, Pinterest is the #1 referral of traffic to marthastewart.com. That and the rest of the statistics might be surprising to some.

 

Learn more about the importance of Pinterest when it comes to marketing a business online, and take a look at this infographic on the Purchasing Power of Pinterest...


Via Lauren Moss, roberto toppi, John van den Brink
more...
No comment yet.
Rescooped by Robin Martin from AtDotCom Social media
Scoop.it!

64 Google+ Marketing and Branding Tips - Infographic | Jeffbullas's Blog

64 Google+ Marketing and Branding Tips - Infographic | Jeffbullas's Blog | Market to real people | Scoop.it
Google+ is a social media network that most people don't seem to understand. It has now been with us in the social web ecosystem for over 12 months and has now reached over 400 million users.

 

Read more: http://bit.ly/SCegfa

 


Via John van den Brink
more...
No comment yet.
Rescooped by Robin Martin from AtDotCom Social media
Scoop.it!

Infographic: A CEO’s Guide To Pinterest

Infographic: A CEO’s Guide To Pinterest | Market to real people | Scoop.it

The use of social media in the business world is growing. So what’s the next site companies should integrate into their social media strategy? Try Pinterest. Why? Because it’s quickly becoming one of the main sites visited for information and is increasingly driving more traffic. Curious about Pinterest’s growth, CEO.com gathered info about its rise in comparison to other social sites.

 

Source: http://www.ceo.com/marketing/infographic-a-ceos-guide-to-pinterest/#ceoid=edce262


Via Katia Frolova, John van den Brink
more...
No comment yet.
Rescooped by Robin Martin from Marketing Solutions
Scoop.it!

The art of starting an epidemic

The art of starting an epidemic | Market to real people | Scoop.it

Starting an epidemic might be one of the biggest challenges in marketing, and it takes much more than just a great idea to start spreading.


Via Julien Rio
more...
No comment yet.