Market to real people
1.3K views | +0 today
Follow
Market to real people
Creating positive return on influence!
Curated by Robin Martin
Your new post is loading...
Your new post is loading...
Rescooped by Robin Martin from visualizing social media
Scoop.it!

The Many Faces of Influence [infographic]

The Many Faces of Influence [infographic] | Market to real people | Scoop.it

Inspired by the rich variety of influencer types our customers discover, we looked for patterns and identified 10 key archetypes. Among these influencer profiles are:

the Authority, the influencer who is expert in connecting topic areas and can package insights into a meaningful bundle for his audience;the Insider, who finds alliances to build the market story he needs to tell and pushes the industry forward; andthe Agitator, who always looks for ways to stir the pot and push conversations to new heights. 

Filled with fun facts and tips about what motivates the different types of online influencers,The Many Faces of Influence infographic is a simple guide to understanding how to be a part of their community and knowing the best ways to engage them.

Explore this inforgraphic to learn more about The Many Faces of Influence...


Via Lauren Moss
more...
AreaDining's curator insight, April 3, 2013 12:44 PM

Influencers are the lifeblood to social media success and credibility

Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Why Don't Companies understand Real Digital influence?

Why Don't Companies understand Real Digital influence? | Market to real people | Scoop.it
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...

Via janlgordon
Robin Martin's insight:

Influence, inbound marketing, emotional connections...these are all ways to use digital social media to expand your target market and/or retain your current market! Don't be afraid of it!

more...
janlgordon's comment, December 15, 2012 12:56 PM
Robin Martin, thank you for rescooping this article and being a very loyal follower, I really appreciate it! I might not always be able to acknowledge everyone here because I am very busy launching Curatti at the moment and that is two full time jobs. Thanks again.
ThePinkSalmon's comment, December 15, 2012 9:22 PM
Very interesting!!
PaolaRicaurte's curator insight, December 16, 2012 9:21 AM

A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools...

Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Why Don't Companies understand Real Digital influence?

Why Don't Companies understand Real Digital influence? | Market to real people | Scoop.it
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...

Via janlgordon
more...
janlgordon's comment, December 15, 2012 12:56 PM
Robin Martin, thank you for rescooping this article and being a very loyal follower, I really appreciate it! I might not always be able to acknowledge everyone here because I am very busy launching Curatti at the moment and that is two full time jobs. Thanks again.
ThePinkSalmon's comment, December 15, 2012 9:22 PM
Very interesting!!
PaolaRicaurte's curator insight, December 16, 2012 9:21 AM

A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools...

Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | Market to real people | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


Via janlgordon
more...
Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek