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Market to real people
Creating positive return on influence!
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Rescooped by Robin Martin from Curation, Social Business and Beyond
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Why Don't Companies understand Real Digital influence?

Why Don't Companies understand Real Digital influence? | Market to real people | Scoop.it
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...

Via janlgordon
Robin Martin's insight:

Influence, inbound marketing, emotional connections...these are all ways to use digital social media to expand your target market and/or retain your current market! Don't be afraid of it!

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janlgordon's comment, December 15, 2012 9:56 AM
Robin Martin, thank you for rescooping this article and being a very loyal follower, I really appreciate it! I might not always be able to acknowledge everyone here because I am very busy launching Curatti at the moment and that is two full time jobs. Thanks again.
ThePinkSalmon's comment, December 15, 2012 6:22 PM
Very interesting!!
PaolaRicaurte's curator insight, December 16, 2012 6:21 AM

A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools...

Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Why Don't Companies understand Real Digital influence?

Why Don't Companies understand Real Digital influence? | Market to real people | Scoop.it
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...

Via janlgordon
more...
janlgordon's comment, December 15, 2012 9:56 AM
Robin Martin, thank you for rescooping this article and being a very loyal follower, I really appreciate it! I might not always be able to acknowledge everyone here because I am very busy launching Curatti at the moment and that is two full time jobs. Thanks again.
ThePinkSalmon's comment, December 15, 2012 6:22 PM
Very interesting!!
PaolaRicaurte's curator insight, December 16, 2012 6:21 AM

A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools...