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Rescooped by Robin Martin from Storytelling, Social Media and beyond
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Storytelling Done Right Can Do The Selling For You

Storytelling Done Right Can Do The Selling For You | Market to real people | Scoop.it
I selected this article from copyblogger because it delivers, it's simple, straightforward and right on the money!

 

Here's an excerpt:

 

"I believe a story can potentially carry the entire sale for your product, even if everything else is technically “wrong” in your ads

 

** no clear call to action

**lame bullets

**weak offer

 

For example:

 

"Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people.

 

**So, how do you apply this to your marketing?

 

1.  The personal story


This is one of the most common landing page stories.

 

**This one is simple — you just “walk” people (step-by-step) through a painful problem you went through and how you achieved the result your readers are looking for.

 

2. The historical story

 

**This kind of story is extremely persuasive, contains nothing even remotely resembling “hype,” and can persuade people to buy things they otherwise might ignore.

 

3. The “meet the guru” story


**This one is related to the personal story, but it’s got more “pop” due the built-in credibility it gives you.

 

**These suggestions have proven to produce results, he gives more examples......

 

Curated by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here:  [http://bit.ly/yVmlNV]


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Rescooped by Robin Martin from Storytelling, Social Media and beyond
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How to Give a Gift of Emotionally Engaging Content

This piece was written by Raf Stevens, author of "No Story No Fans"

 

I selected this because the author gives some very good tips on how to use storytelling that lets your audience know who you are and why they should trust you. People work with and buy from people they like. If you're not connecting with others through your content online, this article will help you.

 

Intro:

 

Many organizations are not even aware that their message has lost all connection with their audience

 

The strange thing with all this is that the solution to creating compelling content is so obvious: Use stories and storytelling

 

Do you think that you or your business is in touch with its own stories? And can they be told in a way that connects them with their audience in this hyper-connected world?

 

Chances are this might not be the case if you have trouble answering any of the following questions:

 

**What story really defines you?

 

**How does your story fit with the heart of your organization?

 

**How is your story emotionally engaging to your audience?

 

**Can your audiences retell your story?

 

**In what ways can they develop trust in your story and act upon it?

 

Here are a couple of good takeaways:

 

Remember the universal truth:

 

Nobody wants to be sold, but everyone wants to be helped. Create content that:

 

**answers your audience's questions

 

**provides them with answers and solutions or demonstrates how your offerings can help them in their everyday lives

 

Build trust

 

Honesty among people is important, but trust is critical for marketers to gain audience support. So make sure your story demonstrates why you arae worthy of your audience's trust.

 

Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"

 

Read full article here: [http://bit.ly/t2Wx1d]


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Rescooped by Robin Martin from Agile Learning
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Inquiry Building Blocks for Your Informal Learning Strategy

Inquiry Building Blocks for Your Informal Learning Strategy | Market to real people | Scoop.it

What does analysis look like for informal learning? Is it different because it involves technology?  Not really - via Intrepid Learning.

 

It's useful to look at these data gathering steps as a possible checklist for creating the conditions to facilitate informal learning in your organization.  DPPE is a model I like to use:  Data, Purpose, Plan, Evaluate.  This fits right into the planning flow.  ~  Deb

 

Excerpted:

 

Analysis for informal learning: Here are a few actions you can take to assess the learner’s needs.

 

Spend time with the learner group in their environment, understand how they go about conducting their work, and look at how they fill learning gaps . Assess where and when they need the support of others because information is not readily available . Conduct interviews, ask questions to gain understanding of their needs .
Craft a user story – a “day in the life of” – and vet that with the learner group . Use focus groups to gain insights including having them walk you through their work processes . Brainstorm with the learner group to identify where they think informal learning might help them accomplish tasks more easily or to provide context  .

Once you gain an understanding of their needs for information, support, and learning within their workflow, you can prepare for the next step in building your informal learning strategy.

 

Read the full article here.


Via Deb Nystrom, REVELN
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