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How to Build and Operate a Content Marketing Machine

How to Build and Operate a Content Marketing Machine | Market to real people | Scoop.it
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 30, 2013 7:31 AM

Building vs. Operating
Great SEOmoz post on how to build a content marketing machine, a machine we all need these days. One of my favorite posts on the How Tos of content marketing. Don't make any mistake either. Building and Operating at two very different things. 

Nick Peperell's curator insight, May 1, 2013 4:12 AM

This article just shows how much is involved in a good content marketing strat. We are at toaster stage for our own business but are starting to develop a deeper stronger proposition for our clients using a model similar to this. Quick insightful turnaround of quality content, now there's a challenge...

AdriM's curator insight, May 14, 2013 12:33 PM

Many clients resist content marketing. They think their product is for "everyone" and don't see the point of building personas. The more you know about the subject the easier it'll be for you to make your custumers gravitate toward it and finally be on board.

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Popular Lies About Graphic Design

Popular Lies About Graphic Design | Market to real people | Scoop.it
"This is not a book full of facts. Nor is it a book full of advice. It's a book full of opinions, and confusion between those three is how a lot of these problems begin…" The opening sentence of my...
Robin Martin's insight:

Ahhh....another one I need to read now! Thanks Marty! ; )

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