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Why Google, Yahoo and Others Are Making You Think RSS Is Dead: Lockdown

Why Google, Yahoo and Others Are Making You Think RSS Is Dead: Lockdown | Market to real people | Scoop.it

Via Robin Good
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Robin Good's curator insight, July 4, 2013 7:19 AM


Marco Arment the creator of Instapaper, has an excellent and provocative piece on why Google is closing down all of its RSS appendages (they just closed also the RSS feeds in Google Alerts) and the logic behind this strategy.


He writes: "Officially, Google killed Reader because “over the years usage has declined”.1 I believe that statement, especially if API clients weren’t considered “usage”, but I don’t believe that’s the entire reason.

The most common assumption I’ve seen others cite is that “Google couldn’t figure out how to monetize Reader,” or other variants about direct profitability. I don’t believe this, either. Google Reader’s operational costs likely paled in comparison to many of their other projects that don’t bring in major revenue, and I’ve heard from multiple sources that it effectively had a staff of zero for years. It was just running, quietly serving a vital role for a lot of people."


"The bigger problem is that they’ve abandoned interoperability. RSS, semantic markup, microformats, and open APIs all enable interoperability, but the big players don’t want that — they want to lock you in, shut out competitors, and make a service so proprietary that even if you could get your data out, it would be either useless (no alternatives to import into) or cripplingly lonely (empty social networks).


Google resisted this trend admirably for a long time and was very geek- and standards-friendly, but not since Facebook got huge enough to effectively redefine the internet and refocus Google’s plans to be all-Google+, all the time.4"


Provides better perspective on RSS, Google, FB and Twitter and your future relationship with RSS.



Must-read article. 9/10


Full article: http://www.marco.org/2013/07/03/lockdown


(Image credit - RSS logo - Shutterstock)



Ashish Rishi's curator insight, July 4, 2013 11:49 PM

Love you Marco!!!  Agreed  and couldn't have asked for more. Internet to me was the ultimate democratization tool , a leveler, a ground playing field that challenged all institutions that had unnecessary walls around them - say educational institutions , you loved them, but they were for a fortunate few. Internet platforms  ( including google) were formed for the love of internet, they have milked it enough and why not ? but now these guys are trying to become to old school walled gardens, I just hope that in doing so , they don't lose the charm that defines them.

Laura Brown's comment, July 6, 2013 2:43 PM
This is like the AOL model of the Internet which they offered years ago. People thought they were online but they were only online via AOL which mean AOL controlled what they say, how they saw it, etc. Many people were fine with the AOL version of the Internet. People who just wanted to look at email and use chat forums for personal reason and put up a personal home page, etc. However, the people who did not like being restricted or confined choose to opt out of AOL and use other ISP's (Internet Service Providers). I'm not surprised Google wants to take several steps back and go that way, take control of what people are allowed to see and make sure the ads are featured versus having the option to block them. They have already gone several steps backwards in bringing back pop up ads. No one seems to protest those, or the video and other bulky ads which take up a lot of bandwidth. People had a large voice against all that when it was still the artists, scientists and other geeks who ruled online. Now it is the marketers and the Internet reflects the change in a big way. It's like one big ad soup. Google just wants to tie it all up in a neat bundle.
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Managing Leadership Change: the Transition to a Social Business, New Experts May Emerge

Managing Leadership Change: the Transition to a Social Business, New Experts May Emerge | Market to real people | Scoop.it

"What's working in social business in 2012? Tech sales, marketing and the speakers circuits are doing well. Implementation and organizational change are lagging behind.  New leader & experts may be emerging in the gap."

 

There's helpful context in this piece in understanding social business in 2012, now that social media is becoming mainstream.   Transparency reigns.  Traditional organizational structures will not be able to keep up.

 

Excerpts:

 

______________________

 

...new leaders and experts may emerge, as it takes different leadership and an understanding of networks to support a social business.

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...Pervasive connectivity changes organizational power structures, though the full effects of this take time to become visible. From a transparent environment new leaders and experts may emerge, as it takes different leadership and an understanding of networks to support a social business.

 

...Interconnected people and interlinked information flows, and these will bypass established structures and services. Work gets more democratic as it becomes visible to all.

 

Agile social businesses need people who can work in concert on solving problems, not waiting for direction from above. Management must ask: how can we help you work in this transparent environment? 

 

______________________

 

Changing to more social behaviors takes time, but most of all, it takes trust.

______________________

 

 

In social networks we often learn from each other; modelling behaviors, telling stories and sharing what we know.  While not highly efficient, this is very effective for learning.

 

There is a need to model the new behaviors of being transparent and narrating one’s work.

 

Social business also requires power-sharing; for how long will workers collaborate and share if they cannot take action with their new knowledge and connectivity?

 

Changing to more social behaviors takes time, but most of all, it takes trust.

 

Once social technologies have been installed, modelling new work behaviors becomes the main organizational challenge.

 

Sources:   By @hjarche via @charlesjennings


Via juandoming, Deb Nystrom, REVELN
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Is the Internet Becoming the Bot Net?

Is the Internet Becoming the Bot Net? | Market to real people | Scoop.it

"On the Internet, we’ve reached a tipping point where more than 50% of all Internet traffic is no longer generated by humans – instead, it's generated by a motley mix of search engine spiders, bots, scrapers, scammers, hackers and, yes, spies. We are no longer talking about the Internet, we are talking about the Bot Net – a “bot-mediated reality” where algorithms and bots influence where we go, how long we spend there and with whom we communicate."

 

This great pick by Sakis Koukouvis goes on to list impressive facts on how the Internet is being controlled by robots. 

 

Time to put Human Curation back into the game?


Via Sakis Koukouvis, Guillaume Decugis
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