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How To Curate Content Without Breaking the Rules or Risking of Being Penalized

How To Curate Content Without Breaking the Rules or Risking of Being Penalized | Market to real people | Scoop.it
Google has introduced its new algorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating

Via Robin Good
Robin Martin's insight:

Great info as usual, Robin! Thank you!

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Caren Taubman Glasser's curator insight, July 11, 2014 10:31 AM

Great list of Do's and Don'ts when curating content.

Phyllis Smith's curator insight, July 25, 2014 9:31 AM

Google rewards high-quality content.

Rescooped by Robin Martin from Curation, Social Business and Beyond
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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Market to real people | Scoop.it
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't

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Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Joe Winpisinger's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
Rescooped by Robin Martin from Change Leadership Watch
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Change Communication: 5 ways to curate and add value - Liz Guthridge

Change Communication:  5 ways to curate and add value - Liz Guthridge | Market to real people | Scoop.it

Liz Guthridge has great information, especially on communication, change and social media.  I have several brief and current videos by Liz on our ChangeResults YouTube channel.

 

Here's some useful strategies from Liz on five effective ways to curate, useful in helping groups and organization make sense of the overloading amount of information available, especially during change:

 

1. Call out the important

2. Connect the dots
3. Provide context
4. Summarize key points
5. Encourage conversations


Via The New Company, Deb Nystrom, REVELN
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Rescooped by Robin Martin from Storytelling, Social Media and beyond
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4 Exceptional Resources for Storytelling Inspiration

4 Exceptional Resources for Storytelling Inspiration | Market to real people | Scoop.it
Whether you attended the 2012 South by Southwest Interactive Conference or just followed attendees on Twitter, you know content, and content marketing in...

 

While stories vary widely across organizations—from product and brand stories to those based on customer and audience interests—the art and craft of storytelling must be honed regularly, especially in an era of consistently evolving technology. In that sense, nothing beats regular practice.

 

But not far behind is the act of consuming stories—that is, regularly reading, watching, and listening to the work of today’s best. For that, I’ve put together this list of exceptional storytelling resources content professionals should follow if you’re serious about finding and telling stories that have impact:

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://bit.ly/GUSCgP]


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12 Scoopit Experts Share Top Curation Tips

12 Scoopit Experts Share Top Curation Tips | Market to real people | Scoop.it
Six easy steps to curation success Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.

Via Martin (Marty) Smith, John van den Brink
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Martin (Marty) Smith's curator insight, October 4, 2013 8:53 AM

Honored when Jeff asked me to be part of this group and am reading every other curators shares very carefully (lol).

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7 Time-Proven Strategies for Dealing With Information Overload

7 Time-Proven Strategies for Dealing With Information Overload | Market to real people | Scoop.it

This helpful list of info-overload strategies includes the good and bad effects a single approach.  It's from Fast Co. and a curation connoisseur. 


I've found Google apps use of priority mail VERY useful and just about 90-95% spot on in showing me what's important in my email onslaught.

A coach and/or good use of assessment tools and your own, tuned self-awareness will help you decide which from Fast Company's list is most important to you right now.  


The examples give a flavor of what's at stake.


~  Deb

 

Excerpted, Fast Co:

 

The advice is from 1962 study and has been updated for today's daily battle with digital overload.   The techniques are very much still valid.

 

1. Omission – ...you can’t consume everything, so just ignore some. ...a bit dangerous since some of the omitted information might be the most critical. 

 

2. Error – Respond to information without giving due consideration. ...without thinking through all the consequences 

 

3. Queuing – Putting information aside until there is time catch up later. An example is processing email early in the morning, before the business day begins, or reading important reports late at night.

 

4. Filtering – ...employs a priority scheme for processing some information while ignoring others. Automated tools are particularly well suited to help filter information. 

 

See the full list here. 

 

Deb's top curation streams:  Change Leadership Watch & Change Management Resources.


Via Beth Kanter, Deb Nystrom, REVELN
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Robin Martin's comment, November 4, 2012 11:12 AM
Great info...thanks for "scooping" Deb!
Deb Nystrom, REVELN's comment, November 4, 2012 4:51 PM
You are welcome Robin. There's definitely some good interest in this topic!
Rescooped by Robin Martin from Curation & The Future of Publishing
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Aggregation and curation: two concepts that explain a lot about digital change

Aggregation and curation: two concepts that explain a lot about digital change | Market to real people | Scoop.it

This is a Mike Shatzkin article published in 2009 that I discovered through Robin Good.

"Every time I read a story about why newspapers are failing that doesn’t mention the role of aggregation and curation in their troubles, it reminds me that something very fundamental is being missed, even by very sophisticated observers." he starts.

Having been an actor of the digital disruption in the music business, the comparison of publishing with the music industry (and subsequently of the newspaper with the 12/15 song album) is dear to my heart.

The Music Industry lost a lot of time and effort blaming piracy while not realizing albums had stopped making sense and that they had opportunities around curating playlists or compilations that they didn't exploit.

Likewise, the opportunity to create new relevant media through curation has never been that big.

by Guillaume Decugis


Via Robin Good, Guillaume Decugis
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Rescooped by Robin Martin from Storytelling, Social Media and beyond
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How to Give a Gift of Emotionally Engaging Content

This piece was written by Raf Stevens, author of "No Story No Fans"

 

I selected this because the author gives some very good tips on how to use storytelling that lets your audience know who you are and why they should trust you. People work with and buy from people they like. If you're not connecting with others through your content online, this article will help you.

 

Intro:

 

Many organizations are not even aware that their message has lost all connection with their audience

 

The strange thing with all this is that the solution to creating compelling content is so obvious: Use stories and storytelling

 

Do you think that you or your business is in touch with its own stories? And can they be told in a way that connects them with their audience in this hyper-connected world?

 

Chances are this might not be the case if you have trouble answering any of the following questions:

 

**What story really defines you?

 

**How does your story fit with the heart of your organization?

 

**How is your story emotionally engaging to your audience?

 

**Can your audiences retell your story?

 

**In what ways can they develop trust in your story and act upon it?

 

Here are a couple of good takeaways:

 

Remember the universal truth:

 

Nobody wants to be sold, but everyone wants to be helped. Create content that:

 

**answers your audience's questions

 

**provides them with answers and solutions or demonstrates how your offerings can help them in their everyday lives

 

Build trust

 

Honesty among people is important, but trust is critical for marketers to gain audience support. So make sure your story demonstrates why you arae worthy of your audience's trust.

 

Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"

 

Read full article here: [http://bit.ly/t2Wx1d]


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