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This piece was written by Raf Stevens, author of "No Story No Fans"
I selected this because the author gives some very good tips on how to use storytelling that lets your audience know who you are and why they should trust you. People work with and buy from people they like. If you're not connecting with others through your content online, this article will help you.
Many organizations are not even aware that their message has lost all connection with their audience
The strange thing with all this is that the solution to creating compelling content is so obvious: Use stories and storytelling
Do you think that you or your business is in touch with its own stories? And can they be told in a way that connects them with their audience in this hyper-connected world?
Chances are this might not be the case if you have trouble answering any of the following questions:
**What story really defines you?
**How does your story fit with the heart of your organization?
**How is your story emotionally engaging to your audience?
**Can your audiences retell your story?
**In what ways can they develop trust in your story and act upon it?
Here are a couple of good takeaways:
Remember the universal truth:
Nobody wants to be sold, but everyone wants to be helped. Create content that:
**answers your audience's questions
**provides them with answers and solutions or demonstrates how your offerings can help them in their everyday lives
Honesty among people is important, but trust is critical for marketers to gain audience support. So make sure your story demonstrates why you arae worthy of your audience's trust.
Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"
Read full article here: [http://bit.ly/t2Wx1d]
This piece was written by Aaron Dunn for Content Marketing Institute.
These steps apply to your overall content marketing strategy whether you're creating or curating content.
**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.
**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels.
Here are the four steps:
As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.
**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.
**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.
**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.
**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.
**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.
Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"
"Content Curation, Social Business and Beyond"
Read more: http://bit.ly/J69H56
Via Martin Gysler, janlgordon