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Rescooped by Robin Martin from The Social Media Learning Lab
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Social is Changing Everything - What You Need to Know

Social is Changing Everything - What You Need to Know | Market to real people | Scoop.it

Social is changing so rapidly, it's impossible to create a plan when you have a moving target. The only solution at this point in time is to dive in and learn quickly.\


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"Don't plan social media just do it!"

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 Jay Deragon - Excerpts:

 

As more and more conversations begin to impact business models, market relations and the supply and demand equations change.
Most executives are totally disconnected from the dynamics created by all things social.   Yet the same executives expect their managers to come up with a plan to use this thing called social media.

 

If you ask someone for a plan that neither you or they understand you’ll get a plan that doesn’t create anything new

 

What they know is not what they need to know.

 

Takeaways:

 

The plan ought to be more about understanding, learning and adapting to the new marketplace dynamics that are changing your relationships with buyers

 

Guy Kawasaki says: "Don't plan social media just do it!"

 

Doc Searle wrote The Cluetrain Manifesto which Jay mentions.  Review it!

 

Read full article here: [http://bit.ly/LnyFU1]


Via janlgordon, Deb Nystrom, REVELN
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Alessio Manca's comment, June 5, 2012 12:18 PM
Agreed 101% "Most executives are totally disconnected from the dynamics created by all things social."
Martin (Marty) Smith's comment, July 25, 2012 7:41 PM
Thanks for the pickup Jesus. Marty
janlgordon's comment, July 26, 2012 10:48 AM
Thanks for your input Marty! I think it's possible for anyone to catch up in social if they have a clear purpose and intent, know who their audience is and serve them with excellent solutions on a consistent basis. Obviously, this is a longer discussion, many great books out there, haven't read the one you suggest and will take a look at that.
Rescooped by Robin Martin from Change Leadership Watch
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Change Communication: 5 ways to curate and add value - Liz Guthridge

Change Communication:  5 ways to curate and add value - Liz Guthridge | Market to real people | Scoop.it

Liz Guthridge has great information, especially on communication, change and social media.  I have several brief and current videos by Liz on our ChangeResults YouTube channel.

 

Here's some useful strategies from Liz on five effective ways to curate, useful in helping groups and organization make sense of the overloading amount of information available, especially during change:

 

1. Call out the important

2. Connect the dots
3. Provide context
4. Summarize key points
5. Encourage conversations


Via The New Company, Deb Nystrom, REVELN
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