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Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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What’s the Value of Transmedia Storytelling for Organizations?

What’s the Value of Transmedia Storytelling for Organizations? | Market to real people | Scoop.it

"Transmedia storytelling is exploding across the media community. One of our new Blogging Fellows [James Carter] explores some of the implications for arts organizations."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 9, 2013 1:08 AM

Some great lessons for all of us ... not just arts organizations.

Milos Crafts's curator insight, March 9, 2013 4:58 AM

I love this image!

Luca Brigada's curator insight, March 14, 2013 4:39 AM

An interesting article by James Carter is a dramatist, experience designer and producer about what is storytelling and its value:

 

"Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. [...]"

Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Tyler Weaver Talks Whiz!Bam!Pow!

Transmedia Storytelling: Tyler Weaver Talks Whiz!Bam!Pow! | Market to real people | Scoop.it

 Trigonis: "Tyler has recently unveiled to the world Whiz!Bam!Pow!, a transmedia product that unfolds parts of its story through a serialized novelette and a radio show, with even more looming on the horizon to further develop a story that brilliantly blends together the Golden Age of Comics with the pangs and pitfalls of our own Modern Age" ...


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Rescooped by Robin Martin from Storytelling, Social Media and beyond
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Storytelling Done Right Can Do The Selling For You

Storytelling Done Right Can Do The Selling For You | Market to real people | Scoop.it
I selected this article from copyblogger because it delivers, it's simple, straightforward and right on the money!

 

Here's an excerpt:

 

"I believe a story can potentially carry the entire sale for your product, even if everything else is technically “wrong” in your ads

 

** no clear call to action

**lame bullets

**weak offer

 

For example:

 

"Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people.

 

**So, how do you apply this to your marketing?

 

1.  The personal story


This is one of the most common landing page stories.

 

**This one is simple — you just “walk” people (step-by-step) through a painful problem you went through and how you achieved the result your readers are looking for.

 

2. The historical story

 

**This kind of story is extremely persuasive, contains nothing even remotely resembling “hype,” and can persuade people to buy things they otherwise might ignore.

 

3. The “meet the guru” story


**This one is related to the personal story, but it’s got more “pop” due the built-in credibility it gives you.

 

**These suggestions have proven to produce results, he gives more examples......

 

Curated by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here:  [http://bit.ly/yVmlNV]


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Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Tyler Weaver Talks Whiz!Bam!Pow!

Transmedia Storytelling: Tyler Weaver Talks Whiz!Bam!Pow! | Market to real people | Scoop.it

 Trigonis: "Tyler has recently unveiled to the world Whiz!Bam!Pow!, a transmedia product that unfolds parts of its story through a serialized novelette and a radio show, with even more looming on the horizon to further develop a story that brilliantly blends together the Golden Age of Comics with the pangs and pitfalls of our own Modern Age" ...


Via The Digital Rocking Chair
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