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Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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The Changing Role of the Medium / Transmedia Really is a Misconception

The Changing Role of the Medium / Transmedia Really is a Misconception | Market to real people | Scoop.it

Christine Weitbrecht: "The Internet allows us to access any type of medium and any type of content – be it legally or illegally – at any point in time; our media devices are merging into one, so that we no longer have to literally put down our book in order to start a computer game; and to top it all off, the tools of media creation and production not only become increasingly easy to use, but also a lot more affordable" ...


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Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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In Case of Transmedia? It's Good For Business, Yes! - Interview in Subvertising

In Case of Transmedia? It's Good For Business, Yes! - Interview in Subvertising | Market to real people | Scoop.it

Simon Staffans: "The people over at Italian advertisement/Subvertising were kind enough to interview me a bit, talking about brands and transmedia and great campaigns. Klick the picture below to get to the pdf of the magazine!"

 

DRC: Interview in both English & Italian.


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