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Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand | Market to real people | Scoop.it

This piece was written by Aaron Dunn for Content Marketing Institute.

 

These steps apply to your overall content marketing strategy whether you're creating or curating content.

 

The challenge:

 

**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

The solution:

 

**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. 

 

Here are the four steps:

 

As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.

 

**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.

 

**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.

 

**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.

 

**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.

 

**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.

 

Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

"Content Curation, Social Business and Beyond"

Read more: http://bit.ly/J69H56


Via Martin Gysler, janlgordon
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Rescooped by Robin Martin from Innovation & Institutions, Will it Blend?
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Faster and more creative when solving OTHER people's problems

Faster and more creative when solving OTHER people's problems | Market to real people | Scoop.it
Recent research reveals that people are more capable of mental novelty when thinking on behalf of others than for themselves.

 

Great piece on enriching the field of view and other perspectives, something we also encourage in executive coaching.  

 

________________________

 

...abstract thinking leads to greater creativity. ...But in our businesses and our lives, we often do the opposite.

________________________

 

Excerpts:

 

Over the years, social scientists have found that abstract thinking leads to greater creativity. That means that if we care about innovation we need to be more abstract and therefore more distant. But in our businesses and our lives, we often do the opposite. We intensify our focus rather than widen our view. We draw closer rather than step back.

 

That's a mistake, Polman and Emich suggest. "That decisions for others are more creative than decisions for the self... should prove of considerable interest to negotiators, managers, product designers, marketers and advertisers, among many others," they write.

 

Dan Pink's suggestions, excerpted:

  

• Recruit more independent directors.   Begin with corporate governance. 

~ having independent directors on the boards of public companies. 

 

• Rethink the structure of your firm.

Perhaps loose alliances of distantly connected people

 

• Harness the power of peers.

....assemble a small group of peers – all from different industries – and gather periodically to exchange ideas and offer solutions from new perspectives.

 

• Find a problem-swapping partner.

Find a friend or colleague with whom you can occasionally swap problems...

 

• Disasssociate yourself.

Imagine you're doing it for someone else...

 

Full article here


Via Deb Nystrom, REVELN
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