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Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013

SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013 | Market to real people | Scoop.it

Eddie Rehfeldt:  "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."


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Dr. Pamela Rutledge's curator insight, March 29, 2013 2:16 AM
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
cyneth's curator insight, April 2, 2013 7:47 PM

Create compelling content for multiple devices, immersive web-based experiences from data driven stories (infographics on visual video steroids) to interactive tablet documentaries. Eddie Rehfeldts report from SXSW - "There are mind-bending interactive story approaches available right now."

Yael BOUBLIL's curator insight, April 7, 2013 5:08 PM

Apprendre à raconter avec les spécificités du transmédia ...

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Storytelling is the New Currency in Change Communication

Storytelling is the New Currency in Change Communication | Market to real people | Scoop.it

From Evivio Blog - Today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change.

 

All businesses are going through reinvention.  

 

Telling the right stories to connect with their audiences in a new way is crucial. 

 

_________________________

When your audience shares your content, they often add their perspective...adding social credence that can further enhance its relevance

_________________________

 

Highlights:

 

Stories are the new currency, as digital media allow consumers a surfeit of channels to listen to and engage on. Consumers want to be engrossed and entertained, and as with other entertainment media, they expect a story.

 

Stories are not just entertaining.

 

Stories are useful, descriptive, beautiful, interesting: shareable.

 

Shareable, and participatory: when your audience shares your content, they often add their perspective to it, adding social credence that can further enhance its relevance

 

The iconic marketing goal of the social media era is ‘viral’ content – a video, photo or other content that spreads like a virus from host to host, making millions of people laugh, cry or think.

 

One must consider how many of those attempts at ‘viral’ marketing have succeeded.

 

On a Wikipedia list of the most viral internet memes, very few of them are associated with a brand and those that are were almost always created by a third party or viewed as a public joke.

 

Trying to produce a viral internet meme is like trying to stand up on a water slide. The chances that you will fall flat on your face and look pretty silly in the process are very high.

 

Rather than attempting to create ‘viral’ content, aim for ‘shareable’ content. That is, content that genuinely affects their target demographic; content that addresses real problems or communicates similar ideals.

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://ht.ly/aiwUY]

 

For a brief video tip from Deb on storyboards & "What's Your Story" shared with ICF Michigan Coaches, her video is here.

 

http://www.youtube.com/watch?v=DlbsqV2I0is

 

Deb's Change Results video channel is here.

 

Deb's main blog featuring Change Agility is:  http://reveln.com/blog/

 


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misslenali's comment, April 21, 2012 12:34 PM
:) you´re very welcome Karen I probably will rescoop more from you!
I like you.....
Deb Nystrom, REVELN's curator insight, January 2, 2013 1:43 PM

There are few things so captivating, so memorable, as a good story.  Change is empowered by sharing examples of what works, or what changes feature quick wins.  Digital marketers are the purveyors.  


What is really needed are change leaders who stir the mix so the stories come forward.  Change Leaders champion the best stories and shape their cultures with them.  ~  Deb

Audrey's curator insight, January 5, 2013 3:59 PM

After reading your article I am going to do some of my lessons as stories. You know psychology is an area of study which naturally lends itself to story telling; audrey@homeschoolsource.co.uk

Rescooped by Robin Martin from Storytelling, Social Media and beyond
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How to Give a Gift of Emotionally Engaging Content

This piece was written by Raf Stevens, author of "No Story No Fans"

 

I selected this because the author gives some very good tips on how to use storytelling that lets your audience know who you are and why they should trust you. People work with and buy from people they like. If you're not connecting with others through your content online, this article will help you.

 

Intro:

 

Many organizations are not even aware that their message has lost all connection with their audience

 

The strange thing with all this is that the solution to creating compelling content is so obvious: Use stories and storytelling

 

Do you think that you or your business is in touch with its own stories? And can they be told in a way that connects them with their audience in this hyper-connected world?

 

Chances are this might not be the case if you have trouble answering any of the following questions:

 

**What story really defines you?

 

**How does your story fit with the heart of your organization?

 

**How is your story emotionally engaging to your audience?

 

**Can your audiences retell your story?

 

**In what ways can they develop trust in your story and act upon it?

 

Here are a couple of good takeaways:

 

Remember the universal truth:

 

Nobody wants to be sold, but everyone wants to be helped. Create content that:

 

**answers your audience's questions

 

**provides them with answers and solutions or demonstrates how your offerings can help them in their everyday lives

 

Build trust

 

Honesty among people is important, but trust is critical for marketers to gain audience support. So make sure your story demonstrates why you arae worthy of your audience's trust.

 

Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"

 

Read full article here: [http://bit.ly/t2Wx1d]


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4 Exceptional Resources for Storytelling Inspiration

4 Exceptional Resources for Storytelling Inspiration | Market to real people | Scoop.it
Whether you attended the 2012 South by Southwest Interactive Conference or just followed attendees on Twitter, you know content, and content marketing in...

 

While stories vary widely across organizations—from product and brand stories to those based on customer and audience interests—the art and craft of storytelling must be honed regularly, especially in an era of consistently evolving technology. In that sense, nothing beats regular practice.

 

But not far behind is the act of consuming stories—that is, regularly reading, watching, and listening to the work of today’s best. For that, I’ve put together this list of exceptional storytelling resources content professionals should follow if you’re serious about finding and telling stories that have impact:

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://bit.ly/GUSCgP]


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Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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Fight Club, Cinderella, and What Storytelling Means for Brands

Fight Club, Cinderella, and What Storytelling Means for Brands | Market to real people | Scoop.it

Claire Robinson: "What has Cinderella got in common with Fight Club? Lots, according to Jon King, Story Worldwide’s Chief Storyteller."


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Storytelling is the New Currency in Digital Marketing

Storytelling is the New Currency in Digital Marketing | Market to real people | Scoop.it

This piece is from Evivio Blog - I selected this piece because today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change. All businesses are going through reinvention, telling the right stories to connect with their audiences in a new way is crucial. 

 

Here are some highlights:

 

**Stories are the new currency in digital marketing, as digital media allow consumers a surfeit of channels to listen to and engage on.

 

**Consumers want to be engrossed and entertained, and as with other entertainment media, they expect a story.

 

But stories are not just entertaining.

 

**Stories are useful, descriptive, beautiful, interesting: shareable.

 

**Shareable, and participatory: when your audience shares your content, they often add their perspective to it, adding social credence that can further enhance its relevance

 

**The iconic marketing goal of the social media era is ‘viral’ content – a video, photo or other content that spreads like a virus from host to host, making millions of people laugh, cry or think.

 

**But one must consider how many of those attempts at ‘viral’ marketing have succeeded.

 

**On a Wikipedia list of the most viral internet memes very few of them are associated with a brand and those that are were almost always created by a third party or viewed as a public joke.

 

**Trying to produce a viral internet meme is like trying to stand up on a water slide. The chances that you will fall flat on your face and look pretty silly in the process are very high.

 

**Rather than attempting to create ‘viral’ content, marketers should aim for ‘shareable’ content. That is, content that genuinely affects their target demographic; content that addresses real problems or communicates similar ideals.

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://ht.ly/aiwUY]


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misslenali's comment, April 21, 2012 12:34 PM
:) you´re very welcome Karen I probably will rescoop more from you!
I like you.....
Deb Nystrom, REVELN's curator insight, January 2, 2013 1:43 PM

There are few things so captivating, so memorable, as a good story.  Change is empowered by sharing examples of what works, or what changes feature quick wins.  Digital marketers are the purveyors.  


What is really needed are change leaders who stir the mix so the stories come forward.  Change Leaders champion the best stories and shape their cultures with them.  ~  Deb

Audrey's curator insight, January 5, 2013 3:59 PM

After reading your article I am going to do some of my lessons as stories. You know psychology is an area of study which naturally lends itself to story telling; audrey@homeschoolsource.co.uk

Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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Explaining 'Fifty Shades' wild success

Explaining 'Fifty Shades' wild success | Market to real people | Scoop.it

Emanuella Grinberg: '"Fifty Shades" hit the scene at just the right moment, insiders say, riding a wave of smart marketing and benefitting from the erotica world's e-book savvy.'


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Perceptive Media: campfire storytelling in the 21st Century

Perceptive Media: campfire storytelling in the 21st Century | Market to real people | Scoop.it

Jeremy Daniel: 'When the extraordinary Chrome Experiment called “The Wilderness Downtown” went viral in 2010, it was the first time that most people had seen the potential of what people are beginning to call “perceptive media”' ...


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Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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Centering on the Audience

Centering on the Audience | Market to real people | Scoop.it

Brian Clark: "We only know about the world (or ourselves) because of our experiences, and we only understand those experiences when we craft a story to describe it to ourselves: this is the moment of meaning" ...


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4 Lessons In Creativity From John Cleese

4 Lessons In Creativity From John Cleese | Market to real people | Scoop.it

Rae Ann Fera: "The legendary writer and actor has also become a well-known student of and speaker on creativity and how to cultivate it. He recently enlightened a group of ad types about the best ways to put yourself in a creative state of mind" ...


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Storytelling for Social Change at Facebook

Storytelling for Social Change at Facebook | Market to real people | Scoop.it

Randy Astle:  "Tuesday night Facebook hosted a panel discussion about social issue-oriented transmedia at their office in midtown Manhattan" ...


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The Digital Rocking Chair's curator insight, March 23, 2013 1:00 AM

Transmedia for good ....

surendra kumar's comment, March 23, 2013 6:08 AM
nice.........
Luca Brigada's curator insight, March 23, 2013 5:08 PM

A very interesting new project of transmedia storytelling 

Rescooped by Robin Martin from Business in a Social Media World
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Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | Market to real people | Scoop.it
Collaboration has gone Google. Create a story and then share your video.

Via Robin Good, Cendrine Marrouat - cendrinemarrouat.com
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Lino's curator insight, July 12, 2013 4:13 AM

Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia  con frases de texto que hayamos ideado entre dos o más personajes.

 

El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).

 

Una gran herramienta.

 

De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).

 

Pruébalo: http://docsstorybuilder.appspot.com/

Richard Evans's curator insight, July 17, 2013 5:20 AM

Stories are a power communication strategy. 

N Kaspar's curator insight, August 11, 2013 6:08 AM

A tool to use for digital story telling.

Rescooped by Robin Martin from Storytelling, Social Media and beyond
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How Brands Have Become Storytellers - The History of Content Marketing

How Brands Have Become Storytellers - The History of Content Marketing | Market to real people | Scoop.it
We are all publishers today, but that did not used to be the case. Here's an overview of the history of content marketing and how got here.

 

Content marketing and storytelling are becoming a larger part of the marketing organization in general.

 

**Content Marketing Institute and their colleagues are seeing an evolution of the marketing department transform itself into more of a publishing department.

 

Although this is not an easy transition and the pain has just begun, some larger brands have clearly made this transition.

 

**For example, Kelly Services now spends over 60% of their marketing budget on content creation and distribution activities. Even though Kelly’s VP of Thought Leadership Todd Wheatland (and Content Marketing World speaker) states that Kelly has been “doing content marketing for more than 10 years”

 

**many brands are still struggling with content marketing structure. Even though the barriers to entry are gone and we have all the opportunities in the world to develop valuable and compelling content

 

**the biggest corporate challenge is the creation of engaging content.

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://bit.ly/AuNBY]


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Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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Ben Affleck: 'Argo' Shows 'The Power of Storytelling'

Ben Affleck: 'Argo' Shows 'The Power of Storytelling' | Market to real people | Scoop.it

Jack Giroux:  "It’s a real surprise how apolitical Argo is. There are parallels one could make from today’s headlines, but as director Ben Affleck sees it, the movie comes down to one key theme: the power of storytelling."


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Storytelling Done Right Can Do The Selling For You

Storytelling Done Right Can Do The Selling For You | Market to real people | Scoop.it
I selected this article from copyblogger because it delivers, it's simple, straightforward and right on the money!

 

Here's an excerpt:

 

"I believe a story can potentially carry the entire sale for your product, even if everything else is technically “wrong” in your ads

 

** no clear call to action

**lame bullets

**weak offer

 

For example:

 

"Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people.

 

**So, how do you apply this to your marketing?

 

1.  The personal story


This is one of the most common landing page stories.

 

**This one is simple — you just “walk” people (step-by-step) through a painful problem you went through and how you achieved the result your readers are looking for.

 

2. The historical story

 

**This kind of story is extremely persuasive, contains nothing even remotely resembling “hype,” and can persuade people to buy things they otherwise might ignore.

 

3. The “meet the guru” story


**This one is related to the personal story, but it’s got more “pop” due the built-in credibility it gives you.

 

**These suggestions have proven to produce results, he gives more examples......

 

Curated by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here:  [http://bit.ly/yVmlNV]


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Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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3 Storytelling Tips From “Breaking Bad” Creator Vince Gilligan

3 Storytelling Tips From “Breaking Bad” Creator Vince Gilligan | Market to real people | Scoop.it

David D. Burstein: "A show like Breaking Bad doesn’t just spring fully formed from a writer’s mind. Here, series creator Vince Gilligan talks about the ways he worked on character and story and pushed the show to places even he didn’t anticipate" ...


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Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC]

Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC] | Market to real people | Scoop.it
We've said it before: we love Pixar. Their stories are original, funny, and appeal to all audiences. They're masters. That's why Jess and I got excited when we saw Pixar's 22 rules to storytelling.

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Stu, PB&J Publishing's comment, July 13, 2012 2:41 PM
Jekaterina, thanks so much for scooping! We hope it inspired you. We're going to be making a few more as we gear up to launch our Hansel and Gretel app, so please keep in touch with us at pbjpublishing.com!
Xavier Schreder's comment, July 13, 2012 4:00 PM
Thanks to you guys, for your efforts and the great work :)
Also i'm a big Pixar's fan,
i'm thrilled to try the french version of the app !
Stu, PB&J Publishing's comment, July 14, 2012 1:18 PM
Thanks Xavier! We'll let you know when it comes out. Please keep in touch in the meantime.
Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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Master Class: Bill Plympton’s Guide To Telling Animated Stories

Master Class: Bill Plympton’s Guide To Telling Animated Stories | Market to real people | Scoop.it

Joe Berkowitz: "Bill Plympton is an independent animation icon. His drawings have appeared in syndicated columns, Academy Award-nominated shorts, videos for musicians like Kanye West, commercials for Microsoft, and more. Although he doesn’t believe much in art school, here he shares some lessons with Co.Create" ...


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The Art Of Storytelling: 10 Great Stories Told Through Rap Songs

The Art Of Storytelling: 10 Great Stories Told Through Rap Songs | Market to real people | Scoop.it

J-23: "As these songs illustrate, it isn’t just the story, it is how you tell it. It is putting in those small, seemingly insignificant details, which make the listener feel like they are there. It is using a metaphor that captures a situation in a way that a description could never do" ...


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AT&T and BBDO Launch Mega-Media [Transmedia] Storytelling with Daybreak

AT&T and BBDO Launch Mega-Media [Transmedia] Storytelling with Daybreak | Market to real people | Scoop.it

Mark J. Miller: "The immersive and interactive entertainment experience combines an original story, dedicated microsite, specially created mobile app, print, television, digital teaser advertising, Hollywood and transmedia storytelling" ...


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