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This piece was written by Aaron Dunn for Content Marketing Institute.
These steps apply to your overall content marketing strategy whether you're creating or curating content.
**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.
**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels.
Here are the four steps:
As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.
**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.
**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.
**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.
**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.
**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.
Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"
"Content Curation, Social Business and Beyond"
Read more: http://bit.ly/J69H56
Via Martin Gysler, janlgordon
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.
Here are some highlights:
How social currency influences behavior
**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.
**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.
**Both social influences are amplified in public settings.
Psychologist Robert Cialdini documented six principles of ethical persuasion:
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article, see slideshare, images here: [http://bit.ly/VySDuu]