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How To Curate Content Without Breaking the Rules or Risking of Being Penalized

How To Curate Content Without Breaking the Rules or Risking of Being Penalized | Market to real people | Scoop.it
Google has introduced its new algorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating

Via Robin Good
Robin Martin's insight:

Great info as usual, Robin! Thank you!

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Caren Taubman Glasser's curator insight, July 11, 2014 10:31 AM

Great list of Do's and Don'ts when curating content.

Phyllis Smith's curator insight, July 25, 2014 9:31 AM

Google rewards high-quality content.

Rescooped by Robin Martin from Internet Marketing Strategy 2.0
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SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | Market to real people | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

Via Robin Good
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Ahmed Lizzaik's curator insight, July 12, 2013 6:23 AM

Excellent

Lynn O'Connell for O'Connell Meier's curator insight, September 14, 2013 12:41 AM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 12:37 PM
Great information...
Rescooped by Robin Martin from AtDotCom Social media
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Marty's SEO Triptych: New SEO Rules in a Content Marketing World

Marty's SEO Triptych: New SEO Rules in a Content Marketing World | Market to real people | Scoop.it

Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.


Via Guillaume Decugis, Martin (Marty) Smith, John van den Brink
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Rescooped by Robin Martin from Curation Revolution
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Just Say NO To These Common SEO Mistakes

Just Say NO To These Common SEO Mistakes | Market to real people | Scoop.it

Via Martin (Marty) Smith
Robin Martin's insight:

This has to be the most useful post I've seen lately! Save save save this one and scoop scoop scoop!

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Martin (Marty) Smith's comment, July 10, 2013 9:15 AM
Like Stephanie's postage stamp analogy. Some social tools such as @Scoopit can become creation tools too (not just delivery vehicles). Scoop.it is a hybrid both postage stamp, letter and curated letter (from other sources). Why it rocks SEO and is fun to use. Also the fastest feedback loop on the web :). M
Esther Turón Perez 's comment, July 18, 2013 4:18 AM
Very good!
Stephanie Katcher's comment, July 18, 2013 11:33 AM
Thanks Martin! You're right about Scoop.it's role. Now I need to dig up the mindmap I have for key players.
Rescooped by Robin Martin from The Social Media Learning Lab
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How to Double Your Traffic Without Any Marketing – Shopify

How to Double Your Traffic Without Any Marketing – Shopify | Market to real people | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

Via Deb Nystrom, REVELN
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Deb Nystrom, REVELN's curator insight, May 14, 2013 10:45 AM

Google keywords and search are a backbone of smart marketing and smart social media.  ~  D

Robin Martin's comment, May 15, 2013 10:21 AM
Thanks again Deb...gonna read and study this one! : )
Rescooped by Robin Martin from The Evolving World of Marketing
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Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand | Market to real people | Scoop.it

This piece was written by Aaron Dunn for Content Marketing Institute.

 

These steps apply to your overall content marketing strategy whether you're creating or curating content.

 

The challenge:

 

**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

The solution:

 

**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. 

 

Here are the four steps:

 

As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.

 

**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.

 

**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.

 

**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.

 

**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.

 

**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.

 

Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

"Content Curation, Social Business and Beyond"

Read more: http://bit.ly/J69H56


Via Martin Gysler, janlgordon
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