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Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand | Market to real people | Scoop.it

This piece was written by Aaron Dunn for Content Marketing Institute.

 

These steps apply to your overall content marketing strategy whether you're creating or curating content.

 

The challenge:

 

**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

The solution:

 

**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. 

 

Here are the four steps:

 

As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.

 

**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.

 

**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.

 

**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.

 

**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.

 

**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.

 

Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

"Content Curation, Social Business and Beyond"

Read more: http://bit.ly/J69H56


Via Martin Gysler, janlgordon
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10 Things You May Not Know About YouTube, Cultural Shifts, Big, Wide, Deep

10 Things You May Not Know About YouTube, Cultural Shifts, Big, Wide, Deep | Market to real people | Scoop.it

"Think about cultural shifts enabled by social media, YouTube ...comes vibrantly to mind. ...big, wide and deep."

 

Jeff Bullas makes some wonderful points about the overlooked impact of YouTube.  Aside from videos of puppies, dogs, cats & kittens, there's so much depths of how You Tube affects our "global collective consciousness."

 

Excerpts:

 

...when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.

 

Mature. Eccentric. Probably not what you think it is.

 

YouTube has its Own Language:

Launched in 2005, YouTube has had a bit of time to mature and to find its own unique ‘language’.

 

This is a process all new media go through – when they are first developed, people usually put them to much the same uses as the preceding media. Like when motion pictures were first developed and people only used them to record stage shows and the like, until someone invented new methods of narrative [adapted to film.]

 

How we’ve grown a global collective consciousness...  

 

 

Read more: http://bit.ly/Q963MW


Via Martin Gysler, Deb Nystrom, REVELN
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Tico Juliani's comment, June 30, 2012 2:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!