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Rescooped by Robin Martin from Storytelling, Social Media and beyond
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Storytelling Done Right Can Do The Selling For You

Storytelling Done Right Can Do The Selling For You | Market to real people | Scoop.it
I selected this article from copyblogger because it delivers, it's simple, straightforward and right on the money!

 

Here's an excerpt:

 

"I believe a story can potentially carry the entire sale for your product, even if everything else is technically “wrong” in your ads

 

** no clear call to action

**lame bullets

**weak offer

 

For example:

 

"Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people.

 

**So, how do you apply this to your marketing?

 

1.  The personal story


This is one of the most common landing page stories.

 

**This one is simple — you just “walk” people (step-by-step) through a painful problem you went through and how you achieved the result your readers are looking for.

 

2. The historical story

 

**This kind of story is extremely persuasive, contains nothing even remotely resembling “hype,” and can persuade people to buy things they otherwise might ignore.

 

3. The “meet the guru” story


**This one is related to the personal story, but it’s got more “pop” due the built-in credibility it gives you.

 

**These suggestions have proven to produce results, he gives more examples......

 

Curated by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here:  [http://bit.ly/yVmlNV]


Via janlgordon
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Rescooped by Robin Martin from The Social Media Learning Lab
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B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn

B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn | Market to real people | Scoop.it

If you aren't yet into social media in delivering your B2B services & products, here's what to consider, even if your product isn't as fun as Japanese watermelons.

 

"...Everyone is spending more time online both looking for information & communicating with others."  What are the implications for B2B Social Media engagement?

 

Excerpted from this post:

Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there.   ...  "there was a watermelon grower who sold one of his watermelons simply through a conversation on his Page’s wall."  It is more important for a B2B company to be blogging....not about your products or information t– but about issues that are facing your industry, unique ways in which your customers use your products to solve common issues, or even stories about your company’s history or culture – [create a] a “social” voice [for] conversations that are happening online. Creating a LinkedIn Group - to create a unique industry community so that you can lead the conversation, become perceived as the thought leader in your industry, and indirectly “market” your company to the 150 million professionals that spend time on LinkedIn. LinkedIn is now the 12th most visited website in the world.
Via Deb Nystrom, REVELN
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