Great piece by Lilach Bullock for Windmillnetworking - selected because its importance to your social business strategy.
Managing people and content is a challenge for all of us. The suggestions here help you to sort out who you engage with so your interactions are mutually productive.
Also note 7 Questions to Help You Locate Your Target Audience
Here are a few highlights:
Social Media Power User
Lilach Bullock: is a social media power user with 60,000 followers. Her favorite social media platform is Twitter. She suggests:
Listen to your followers Observe their problems Supply a solution Share useful information that speaks directly to them.
People who are already talking about your products of services
Read Word of Mouth Advertising by Andy Srnovitz. In the book he suggests:
Create an exclusive community for your talkers Give them exclusive content and everything they need to talk about you. They need to feel special so exclusive content will drive lots of social traffic to you when it's shared by your talkers
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read the full article here: [http://bit.ly/NeBTp0]
Via janlgordon, Deb Nystrom, REVELN Consulting