Karen (@Kdietz) is the master storyteller curator. Nothing moves about storytelling she doesn't know about. She is also a great teacher as this HOW TO piece shows. The section on crafting and listening is perfect.
I'm reading Winning The Story Wars by Sachs now and that book has nothing over this post. Stories = engagement and engagement = positive heuristics such as time on site and pages viewed. Positive heuristics = traffic and traffic = money, so he who tells the best stories wins.
Karen's tips are perfect and timely. Storytelling as Internet copywriting art is blowing up.
Via Martin (Marty) Smith, John van den Brink