Lab42's study reveals that 76% of its respondents think advertisements contain exaggerated claims. How is advertising's credibility? Here's an infographic.
"One surprising result was that only 8% of the respondents thought sexy ads made a product more memorable. But not surprisingly, 92% of that group were men. You'll certainly recognize the way the respondents believed men and women are portrayed in ads, with men often characterized as sports-obsessed, womanizing and idiotic, while women are stereotypically depicted as shopping-obsessed, family-oriented and promiscuous. No wonder so many people are turned off by ads."