Global firm IDEO incorporates human behavior into product design -- an innovative approach being taught at Stanford. Charlie Rose profiles the company's founder, David Kelley.
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Kirk Helferich's insight:
If you are interested in IDEO and the person behind it, watcht this segment from 60 minutes. Well worth the time.
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If you are interested in IDEO and the person behind it, watcht this segment from 60 minutes. Well worth the time.