"Features Tell, Benefits Sell" - A Marketing Guru Would Say, But Do They? | Marketing Education | Scoop.it
The language of benefits is not perfect for every product sold online, and it never was. Here are some examples where features bring better results.

Note from Pat: As I mentioned in the Comments for this post, Karol raises a great point.  Sometimes, your audience doesn't need benefits - but that takes a strong, deep understanding of your audience before making the commitment to write without benefits.  (And for his t-shirt example, try to think of a benefit.  Soft is a feature.  Well made is a feature.)


Via mcgrawmarketing