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Marketing Education
All things Marketing & Business - Education.
Curated by Kirk Helferich
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A Fabulous Flow Chart on How Students Should Use Images from The Web

A Fabulous Flow Chart on How Students Should Use Images from The Web | Marketing Education | Scoop.it
Using multimedia is part and parcel of students work in the classroom. Several classroom projects now include curating resources, using images and videos. However, the use of such media materials is...

Via Jon Samuelson, Laurie Toll, Rose Sunrise
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Emma C. Fernández ツ's curator insight, July 28, 2013 7:29 PM

Creative use of then web for our students!

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How Starting your Own Business is more easy Now | Infographics

How Starting your Own Business is more easy Now | Infographics | Marketing Education | Scoop.it
Infographic on Starting own business with funding with startup checklist and business idea to rock business growth into profits into best countries to do business

Via Christino Martin
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64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | Marketing Education | Scoop.it
"Julie Greller's blog A Media Specialist's Guide to the Internet features some great content for teachers. Posts are sorted by subject and grade level, and there's also a link to some free ebooks. ...

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Rescooped by Kirk Helferich from Teaching a Modern Business Communication Course
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The 7 Essentials of Project-Based Learning

The 7 Essentials of Project-Based Learning | Marketing Education | Scoop.it

Via Bovee & Thill's Online Magazines for Business Communication
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Progressive training's curator insight, November 20, 2013 10:47 AM

The 7 Essentials of Project-Based Learning

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8 Things You Should Never Do at a Business Dinner

8 Things You Should Never Do at a Business Dinner | Marketing Education | Scoop.it

The purpose of a business meal is business. You are not there for the food, though you may need to eat. Here are eight mistakes that businespeople should avoid while dining.

 


Via Bovee & Thill's Online Magazines for Business Communication
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Bovee & Thill's Online Magazines for Business Communication's curator insight, November 5, 2013 12:16 AM

Since the economy has been somewhat improving, companies are entertaining their clients and potential clients more often and want to make them feel comfortable in restaurants.

Rescooped by Kirk Helferich from Modern Marketer
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Social Media Facts for 2013

Social Media Facts for 2013 | Marketing Education | Scoop.it
Let's face it.  Many people in ministry  do not yet take social media seriously as a communications tool.  For them social media is fun and games that people with not enough to do indulge in.  They...

Via The Fish Firm
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CHAVEROT CELINE's curator insight, October 30, 2013 4:21 AM

For those who are still wondering, they'd better get started ASAP!

Jeannette Marshall's curator insight, November 1, 2013 5:01 PM

Starling fact:  over 20million accts on Twitter are fake!

Marc Kneepkens's curator insight, November 2, 2013 4:50 PM

Impressive numbers. Social media is the giant some businesses don't see yet.

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12 Tools to Create Infographics

12 Tools to Create Infographics | Marketing Education | Scoop.it

An infographic is a visually engaging tool to convey compelling data. It can also be a good way to spread your marketing message.

Here is a list of online tools to create infographics. There are simple templates to easily create and customize infographics, as well as marketplaces to source your infographic projects. You may utilize infographic sites, collaborative diagram sites, and timeline sites. There are both free and premium tools.


Via Kamal Bennani
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Amandine Chaubet's curator insight, October 9, 2013 7:51 AM

Des conseils pour créer vos affiches!

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10 Qualities of a Successful Product

10 Qualities of a Successful Product | Marketing Education | Scoop.it

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Daniel Watson's curator insight, October 8, 2013 6:15 PM

 

Most businesseses, will at some point in their evolution, attempt to introduce a new product to their chosen market.

 

Given that the vast majority of new product launches fail to excite their markets and disappear from sight very quickly, it pays for any business thinking of launching a new product, to first determine that their proposed product possesses the qualities of past successful products.

 

This excellent article, highlights the very real downside of launching a new product, and it offers a 10 point checklist that any business can use to evaluate their proposed offering against to determine whether or not to proceed with any proposed launch.

chen kc's curator insight, October 10, 2013 12:28 AM

http://www.staged.com/video?v=WQce like this video content...

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Design flyers to spread the word online | Smore

Design flyers to spread the word online | Smore | Marketing Education | Scoop.it
Want to promote something online but don't know how? Smore makes it easy. It's also fun, for a change.

Via Laura Spencer
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Laura Spencer's curator insight, October 2, 2013 11:52 AM

The possibilities are endless... Students could showcase learning easily with Smore.

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21 Timeless Marketing Tips, Part 2

21 Timeless Marketing Tips, Part 2 | Marketing Education | Scoop.it

Via Daniel Watson
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Brett.Ashley.Crawford's curator insight, October 8, 2013 2:02 PM

good basic advice

Legno Cases's curator insight, October 9, 2013 7:25 AM

A Smart phone protect although quite common and popular equipment, yet it shows a lot about the characteristics of the individual and their design. The youngsters these days is very design aware and wants the best and also looks for fashionable includes that are wallet friendly and can provide all the features. They need something that speaks about their great design. Apart from outfits having spent in expensive cell phone, they want even this to be dressed so that it looks different and says it all for them. A fashionable protect contributes to the charm and design of the individual holding it. A fashionable includes goes with everything and look awesome with every clothing on both men and women. Moreover you can be sure of customer commitment other than greater earnings and great remember value. A awesome looking modern design on an phones 4 protect or the 3D art types available in phones 5 includes or the phones 4 set turn includes can make a individual look fantastic with a touch of originality.

 

For more details visit

http://www.legnocases.com/

Dan Swanson's curator insight, October 9, 2013 12:59 PM

21 great tips for marketing your business. The last tip is the best...but often gets lost in all of the activities.

Rescooped by Kirk Helferich from Digital Presentations in Education
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Metta = Storytelling + Polls In One Compact Format

Metta = Storytelling + Polls In One Compact Format | Marketing Education | Scoop.it
Metta helps turning stories into short movies out of pictures, videos, text and sounds that are already published on the web. Polls and quizzes can also be embedded anywhere inside a video presentation to get controlled responses from viewers.

Via Baiba Svenca
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Ricard Garcia's curator insight, November 12, 2013 2:47 AM

Some more info about Metta (old Soo Metta). More reasons to use it!

Ramon Pavia's curator insight, November 14, 2013 2:24 AM

It allows teachers and educators to produce learning guides

Ingrid Cristina Florence Yamine's curator insight, November 19, 2013 1:14 PM

very interesting and useful one! I'll preset on it next monday!

Rescooped by Kirk Helferich from Professional Learning for Busy Educators
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30 Things You Can Do To Promote Creativity in Your Classroom

30 Things You Can Do To Promote Creativity in Your Classroom | Marketing Education | Scoop.it
The concept of teaching creativity has been around for quite some time. Below are 30 Things You Can Do To Promote Creativity in Your Classroom:

Via John Evans
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Essential Resources: Web-based visualisation tools

Essential Resources: Web-based visualisation tools | Marketing Education | Scoop.it

This post presents a collection of the many web-based charting and infographics tools. Some are great, some are less great but they all have a role across this collection of typically free to use, accessible web-based options. People can try them out for themselves and judge to see what works for them.


Via Bonnie Hohhof
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Rescooped by Kirk Helferich from Future Visions And Trends! Lead The Way And Innovate.
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Location-based In-car Advertising Efforts On The Rise

Location-based In-car Advertising Efforts On The Rise | Marketing Education | Scoop.it
The overwhelming irony of following a day of thankfulness for what we have with the largest and most excessive shopping day of the year is surely not lost on most Americas. Yet we have a very peculiar way about us, there's ...

Via Pekka Puhakka
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How to Transform Your Passion into a Successful Business

How to Transform Your Passion into a Successful Business | Marketing Education | Scoop.it
Starting a new business is an emotional roller coaster. That's why it helps to make a living out of what you love. Here's how to get there.

Via Samuel Pavin
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Samuel Pavin's curator insight, November 26, 2013 8:24 AM

From passion to startup to success.

The ideal journey of course. But what better option for building a business than doing so around something you love ?

At the same time, loving something is not enough to make you successful; so love and do plan.

Rescooped by Kirk Helferich from Teaching a Modern Business Communication Course
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Present This Overlooked Topic to Give Your Students the Competitive Edge in Today's Tough Job Market

What's New in Teaching Business Communication? Present This Overlooked Topic to Give Your Students the Competitive Edge  in Today's Tough Job Market -- Expert Speaker: Courtland Bovee


Via Bovee & Thill's Online Magazines for Business Communication
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Bovee & Thill's Online Magazines for Business Communication's curator insight, November 18, 2013 3:25 PM

Students have been communicating their entire lives, of course, but if they don't have a lot of work experience yet, meeting the expectations of a professional environment might require some adjustment.


Therefore, Bovee and Thill have included a section on "Communicating as a Professional," as well as a series of sidebars with the theme, "The Art of Professionalism" in Business Communication Today, 12th Edition. . .

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6 Emotions That Make Customers Buy

6 Emotions That Make Customers Buy | Marketing Education | Scoop.it
Customers make decisions at the gut level. Here's how to use the customer's emotions to your advantage.

 

All storytelling is about emotion.  And so is business storytelling.

 

But what emotions do you want to activate in your business stories? This article lists 6 that drive sales.

 

Now, in reading the 6 emotions and their definitions, I would rewrite them to this:

RewardFearAltruismWinningPrideShame

 

Go read the ones in the article and tell me what you think.

 

I do like the author's other points -- success is all about undersanding your customer's beliefs and the emotional effect new or reframed information will have on them. 

 

It's an interesting read.


Via Karen Dietz, JiaLe Wang (1132222), Morgan Newall
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Karen Dietz's comment, August 14, 2013 5:16 PM
Excellent points Rui! I think it is often hard to switch from our point of view into our customer's point of view. Empathy is required, which is a skill storytelling naturally builds in a storyteller. And yes, in the end customers care about what value the product or service brings them after the purchase.
Chenghao Shen's comment, August 21, 2013 6:41 AM
It is pointed out that all buying decisions come from the interplay of the following six emotions: greed, fear, altruism, envy, pride, and shame. Buying decisions are often the result of a change of the customer's inner emotional state. In this passage, the author mainly discusses how you use the customer's emotions to your advantage. First of all, you should understand your customer's beliefs. To attract customer to buy your products or services, knowing their current emotional state is not enough. You need also understand the beliefs that they're using to evaluate the emotional weight of anything that you present to them. A thorough research can help you getting to know your target customers. The second point is, what you must realize is that it is the emotional effect the information has on your audience that matters rather than the information itself. The expression of new information and the reframing of old information can result in the emotional change you seek from your customer.
Karen Dietz's comment, August 21, 2013 8:39 PM
You've made terrific points Chenghao and many thanks for adding your input. Your comments, along with the others, are very helpful for readers.
Rescooped by Kirk Helferich from A Marketing Mix
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The Emotions that Make Marketing Campaigns Go Viral

The Emotions that Make Marketing Campaigns Go Viral | Marketing Education | Scoop.it
Heat maps of viral content show what compels us to share.

Via malek, Deanna Dahlsad
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malek's curator insight, October 24, 2013 10:20 AM

- Why you need viral marketing? You don't have active audience to consume your content.

- You tried medioctr content and surprise, surprise..it didn't work.

- Time to try something different: impressive and you won't break the bank.

Rescooped by Kirk Helferich from MarketingHits
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How Social Data Changes Everything We Know About Marketing Strategies

How Social Data Changes Everything We Know About Marketing Strategies | Marketing Education | Scoop.it

The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewership have been falling consistently since the turn of the century; TV viewership, for instance, is down almost 50% since 2002.

In contrast, social media has reported massive gains since the early days of MySpace, with social media usage among U.S. adults increasing by 800%over the past eight years.

For marketers, this is the opportunity of a lifetime. The rapid transition from mass to social media presents the opportunity to create impactful, relevant marketing messages. This data-powered personalized marketing approach is not only much more effective, but also more cost-efficient and scalable.


Via Brian Yanish - MarketingHits.com
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Jordi Carrió Jamilà's curator insight, October 15, 2013 10:07 AM

Interesante reflexión de la evolución de las estrategias de marketing con la implantación generalizada de la social media.

Rescooped by Kirk Helferich from iGeneration - 21st Century Education
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Top Educational Infographics for Teachers - Listly list


Via Tom D'Amico (@TDOttawa)
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"Teach Like A Pirate" - A Haiku Deck by Christy Hilbun

"Teach Like A Pirate" - A Haiku Deck by Christy Hilbun | Marketing Education | Scoop.it
Created with Haiku Deck, free presentation software that’s simple, beautiful, and fun.

Via Ana Cristina Pratas
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Adweek's Top 10 Commercials of the Week: Sept. 27-Oct. 4

Adweek's Top 10 Commercials of the Week: Sept. 27-Oct. 4 | Marketing Education | Scoop.it

Coke's green carpet, Foster Farms' singing chickens and Intel's inspiring wunderkind


Via k3hamilton
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The Six Disciplines Entrepreneurs Need To Succeed

The Six Disciplines Entrepreneurs Need To Succeed | Marketing Education | Scoop.it

Via Daniel Watson
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John Zinga's comment, October 1, 2013 4:01 PM
Very Nice Piece and So True . Sometimes our best intentions are overlooked.
Marc Kneepkens's curator insight, October 1, 2013 5:53 PM

Yes, writing a Business Plan is an essential element of planning your business, you need the see the whole picture, involve others, plan ahead, and so much more.

Check this page for a FREE BUSINESS PLAN TEMPLATE: http://www.business-funding-insider.com/free-business-plan-template.html

Joanne Brooks's curator insight, October 1, 2013 7:48 PM

So how disciplined are you?

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20+ Ways to Help Students Be Innovative

20+ Ways to Help Students Be Innovative | Marketing Education | Scoop.it

In terms of 21st Century teaching and learning, creativity has been identified as one of the most important skills that students need to thrive in our society. I couldn’t agree more! What our world needs is a generation of young people that will be able to think, write and solve problems in new and innovative ways!

 

So, how can we make this happen? The infographic outlines a variety of ways we can encourage our students to be more innovative in their ways of thinking and doing. And guess what? You won’t even have to stray from the required curriculum or packets of test prep in order to do so!


Via Jamie Forshey, Lynnette Van Dyke
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Rescooped by Kirk Helferich from Digital Delights for Learners
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Business studies teaching and education resources

Business studies teaching and education resources | Marketing Education | Scoop.it
The learning and teaching education resource for business and economic studies including lessons plans and learning activities.

Via Ana Cristina Pratas
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