By establishing your business as the truly remarkable option in a field full of snoozers and look-alikes, you will get more free and effective publicity than any traditional advertising budget can buy.
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Social media is everywhere – and since there’s no escaping, you might as well learn to leverage it best for your personal brand! Via Francesco Venier - checovenier.com Delete the scoop?
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A Trader Joe's recently opened in MarketingProfs blogger Daniele Hagen's neighborhood four years after a move meant leaving, among other things, her belvoed TJ's behind. In a MarketingProfs' piece published today, she takes a look at Trader Joe's brand and comes away with lessons other companies can leverage to inspire brand loyalty. Via Chuck Wilkins Delete the scoop?
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The language of benefits is not perfect for every product sold online, and it never was. Here are some examples where features bring better results. Note from Pat: As I mentioned in the Comments for this post, Karol raises a great point. Sometimes, your audience doesn't need benefits - but that takes a strong, deep understanding of your audience before making the commitment to write without benefits. (And for his t-shirt example, try to think of a benefit. Soft is a feature. Well made is a feature.) Via mcgrawmarketing Delete the scoop?
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You’ve done it. You have realised that the web is now another piece of your business puzzle and something you need to make a start on. Great! Via Brian Yanish - MarketingHits.com Delete the scoop?
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Women Use (And Would Miss) Social Media More Than Men, Says Study [INFOGRAPHIC]... Via Brian Yanish - MarketingHits.com Delete the scoop?
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This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through "engagement" — interacting as much as possible with them and building relationships. Via Yolanda A. Facio Delete the scoop?
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My MBA class in personal branding was one of the most enjoyable classes I have ever taught in my entire career. Via Francesco Venier - checovenier.com Delete the scoop?
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RT @mathrabbit1: 7 online sticky note services http://t.co/8AwhvrBp via @rmbyrne #edchat... Via Meesterkurt Delete the scoop?
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Woo Hoo... all what we need in our business to be updated with our financial matters. [note mg]
Many entrepreneurs don’t have the luxury of having a separate accounting department, instead doing their own number crunching. It’s not always easy, but you can make it less difficult by making use of the huge number of free financial tools for businesses that are available on the Internet. Here are 100 calculators that can help you get and keep your finances in order.
Business Operations Don’t get caught off guard by the unexpected financial pitfalls of owning a business. Keep one step ahead with these useful business calculators.
Read more: http://bit.ly/Jr45Ze Via Martin Gysler Delete the scoop?
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Facebook founder Mark Zuckerberg can afford to dress down, even when he's courting Wall Street suits. But what are the rules for the rest of us?Tom Lamont Let's break this in two. Via Export Comms, YSC Online Delete the scoop?
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When people have their basic needs met, it's not uncommon for wants to magically become needs. It's our hardwired instinct to seek to fill unmet needs. That pays off for any marketer that has persuaded his market that they need...
Note from Pat: You need to make your want the #1 want so that other wants are listed higher on the "well, that can go" list. That requires a deep understanding of your customers on an individual basis and a lot of hard work to make sure the customer realizes and appreciates the benefits of your product/service much more than they other guys. That's a lot of pre- and post-sale relationship building that goes well beyond sending content via email...it takes people. Via mcgrawmarketing Delete the scoop?
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The automaker began re-evaluating its Facebook strategy earlier this year. According to the Wall Street Journal, General Motors determined that while free marketing works on the site, paid ads don't. Note from Pat: Nice to be able to identify and redirect 25% of your under-performing advertising spend, don't you think?!
Oh, and note that the other $30M "...finances the design and upkeep of GM's other promotional activities on the site, which don't appear to net Facebook a dime."
So much for "Social media is Free!!" And I bet we can look forward to Facebook figuring out a way to get a piece of that money. Via mcgrawmarketing Delete the scoop?
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6 Reasons Why Images are Important If you have an online store, issue press relaeses or even just a facebook page here are 6 reasons to publish images and photos as part of business marketing tactics. Articles with images get 94% more total views Including a Photo and a video in a press release increases views by over 45% 60% of consumers are more likely to consider or contact a business when an image shows up in local search results In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product In an online store, customers think that the quality of a a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%) Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37& higher level of engagement) Via Brian Yanish - MarketingHits.com Delete the scoop?
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In the fight for market share, the top pizza brands have launched a social media blitz attempting to capture audience and deepen customer engagement. But, who will be king? Track Social has analyzed pizza brands across hundreds of social media metrics. We found two brands significantly dominate the competition and are locked in a heated battle for the top spot. Via Brian Yanish - MarketingHits.com Delete the scoop?
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Facebook is different from Apple or Google or Amazon or Microsoft, says Mark Zuckerberg, because it doesn't build products. It seeks to impr... Via Pekka Puhakka Delete the scoop?
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Becoming a new entrepreneur requires a bunch of new skills. Learn about these 3 essential actions to ensure your business succeeds. Delete the scoop?
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As more brands and businesses start embracing online video to enhance their marketing campaigns, we thought we would have a look at some of the best m... Via k3hamilton Delete the scoop?
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What are the tools that can help you give an unforgettable presentation? After several years of speaking in public, I've had to develop my own system to ensure that each and every presentation goes off without a hitch. Delete the scoop?
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Google has outdone themselves again. Google docs has just added the ability to open a research pane directly within your document. Find information, cite your sources, and add pictures without ever really leaving your document. Great tool for teachers who want to make researching easier for students. Via Brian Weir Delete the scoop?
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Our students today are digital natives. They have never known a time without computers, cell phones or even cell phones without cameras. For educators to teach them effectively, we have to meet the...
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Via Gust MEES, Kathleen Cercone Delete the scoop?
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