Fingerprint (Photo credit: CPOA) It may raise hackles to think that U.S.
"Reiser understands some users will see the practice as a violation of privacy, but feels he is one of the good guys. “There is a pretty fine line between cool and creepy. And for anything that I think is really great technology I can guarantee there is someone out there who thinks it’s horrible and we shouldn’t do it. I think the tracking, in and of itself, is not good or bad. Really, it’s what the intent is. My philosophy is that if you can make content more relevant, make advertising more relevant it becomes less like spam and more like content.”
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