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Importance of Behavioral Data in Automated Marketing Campaigns

Importance of Behavioral Data in Automated Marketing Campaigns | Market Research Technology and Research | Scoop.it

Structuring automated marketing campaigns based on consumer needs and their web footprints turn the tide in a brand’s favor by improving their chances of gaining more leads.

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Big Data Skills Scarce Among Marketing Pros - InformationWeek SMB (blog)

Big Data Skills Scarce Among Marketing Pros
InformationWeek SMB (blog)
Business executives in the U.S. and U.K.
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How Analytics is Giving Fashion a Makeover

How Analytics is Giving Fashion a Makeover | Market Research Technology and Research | Scoop.it
StyleSeek co-founder and CEO, Tyler Spalding.
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The Web Cookie Is Dying. Here's The Creepier Technology That Comes Next

The Web Cookie Is Dying. Here's The Creepier Technology That Comes Next | Market Research Technology and Research | Scoop.it
Fingerprint (Photo credit: CPOA) It may raise hackles to think that U.S.
Verilliance's insight:

"Reiser understands some users will see the practice as a violation of privacy, but feels he is one of the good guys. “There is a pretty fine line between cool and creepy. And for anything that I think is really great technology I can guarantee there is someone out there who thinks it’s horrible and we shouldn’t do it. I think the tracking, in and of itself, is not good or bad. Really, it’s what the intent is. My philosophy is that if you can make content more relevant, make advertising more relevant it becomes less like spam and more like content.”

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