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Mobile Devices Empower Today’s Shoppers In-Store and Online | Nielsen Wire

Mobile Devices Empower Today’s Shoppers In-Store and Online | Nielsen Wire | Market Research Surveys | Scoop.it
New Nielsen data shows that smartphone and tablet owners are embracing their devices to make the most of their shopping experience.
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Serena Fuchs's comment, January 21, 2013 9:50 PM
So important to streamline the customer's experience across platforms and to offer lots of information upfront. By the time someone sets foot in a store to buy a product, they might know more about it than the salesperson! Where are customers getting their information? Businesses need to know.
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2013 Research: Mobile Customer Service Strategy Results Released

2013 Research: Mobile Customer Service Strategy Results Released | Market Research Surveys | Scoop.it
The study results were collected from a late 2012 online survey to 422 customer service professionals. Worldwide participants from various industries and all levels of the contact center answered questions pertaining to their ...
Serena Fuchs's insight:

Customers are expecting a seemless experience across platforms, and this shows the demand for Customer Service on mobile devices.

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