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Mobile Marketing Strategies and Emerging Opportunities in India: Market Profile

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Synopsis

The report provides top-level market analysis, information and insights, including:
• In-depth analysis of the mobile value-added services (MVAS) market in India
• A comprehensive understanding of market trends, drivers, opportunities and challenges across key MVAS service segments
• Detailed market sizes for a period of 10 years (2007–2016), broken down into four key areas of service

Summary

Mobile marketing is registering significant growth in India due to its various benefits. These benefits include the ability to reach a target audience from mobile marketing in a more cost-effective manner than traditional options such as print and television advertisements, as well as the ability to directly interact with consumers through mobile marketing, which enables companies conduct surveys and polls, generate feedback and receive immediate response to their marketing initiatives. These benefits are generating better returns on investment for corporations on their mobile marketing expenditure. The rising use of mobile marketing can be attributed to the country’s increasing mobile internet penetration, especially in social groups A and B (SECs A and B).

Scope

• This report provides an extensive analysis of the mobile marketing market in India
• It provides current and forecast market sizing for mobile marketing spend in India
• It offers detailed analysis of business, infrastructure, technology and consumer trends driving the growth of the mobile marketing market in India
• The report highlights the key challenges faced by the mobile marketing market
• It provides case examples of innovative mobile marketing strategies adopted by key players across consumer industries such as FMCG, healthcare, banking, and travel and tourism
• It also provides insights into the future of mobile marketing and upcoming trends shaping the growth of the market in India

Reasons To Buy


• Gain in-depth insight into mobile marketing strategies and emerging opportunities in India
• Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on mobile marketing In India
• Understand the key consumer, business and economic trends impacting mobile marketing in India
• Gain insight into mobile marketing strategies adopted by key players across consumer industries such as FMCG, healthcare, banking, and travel and tourism

 

Table of Contents :

 

1 Benchmarking of Mobile Marketing in BRIC Countries
1.1 Market Environment for Mobile Marketing in BRIC Countries
1.2 Future Prospects of Mobile Marketing in BRIC Countries
1.3 Comparison of Mobile Marketing Opportunities in BRIC Countries
1.3.1 Mobile marketing share of total digital advertising
1.3.2 Future mobile marketing expenditure benchmarking
2 Mobile Marketing in India
2.1 Introduction to Mobile Marketing in India
2.2 Key Growth Drivers of Mobile Marketing in India
2.2.1 Infrastructure drivers
2.2.2 Consumer drivers
2.2.3 Business drivers
2.3 Mobile Marketing Forecasts
2.3.1 Digital advertising expenditure
2.3.2 Mobile marketing share of total digital advertising expenditure
2.3.3 Mobile marketing expenditure
2.4 Key Mobile Marketing Trends in India
2.5 Mobile Marketing Strategies in Key Industries
2.5.1 Overview
2.5.2 Healthcare
2.5.3 Banking
2.5.4 Travel and tourism
2.5.5 FMCG
2.6 Case Studies
2.6.1 Kingfisher Goodtimes Campaign
2.6.2 India Yamaha Motor Private Limited
2.7 Challenges
2.8 Future of Mobile Marketing in India
3 Appendix
3.1 What is this Report About?
3.2 Definitions
3.3 About BRICdata
3.3.1 Areas of expertise
3.4 Methodology
3.5 Disclaimer

List of Tables

Table 1: Indian Market Environment for Mobile Marketing, 2011
Table 2: Indian Digital Advertising Expenditure (US$ Million), 2007–2016
Table 3: Indian Mobile Marketing Expenditure (US$ Million), 2007–2016
Table 4: Ranking of Top Mobile Marketing Countries, Q2 2011
Table 5: Indian Mobile Marketing Strategies of Key Industries
Table 6: BRICdata Mobile Marketing Definitions

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