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Mobile Marketing Strategies and Emerging Opportunities in China: Market Profile

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Synopsis

The report provides top-level market analysis, information and insights, including:
• In-depth analysis of the mobile value-added services (MVAS) market in China
• A comprehensive understanding of market trends, drivers, opportunities and challenges across key MVAS service segments
• Detailed market sizes for a period of 10 years (2007–2016), broken down into four key areas of service

Summary

China is becoming one of the key target for mobile marketing and advertising, with its rising mobile subscriber base and the rising mobile-internet user base. Corporations are utilizing mobile devises to launch interactive and engaging mobile marketing campaigns in order to build their brand image and increase sales. The high penetration of mobile devices compared to personal computers has made mobile marketing an important way to reach a wider audience in China, making mobile marketing and promotions an integral part of the company’s marketing initiative. China’s mobile-internet user base is dominated by the younger population, as over 29% of the mobile-internet users are aged between 10–19 years and over 36% are aged between 20–29 years.

Scope

• This report provides an extensive analysis of the mobile marketing market in China
• It provides current and forecast market sizing for mobile marketing spend in China
• It offers detailed analysis of business, infrastructure, technology and consumer trends driving the growth of the mobile marketing market in China
• The report highlights the key challenges faced by the mobile marketing market
• It provides case examples of innovative mobile marketing strategies adopted by key players across consumer industries such as FMCG, healthcare, banking, and travel and tourism
• It also provides insights into the future of mobile marketing and upcoming trends shaping the growth of the market in China

Reasons To Buy

• Gain in-depth insight into mobile marketing strategies and emerging opportunities in China
• Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on mobile marketing In China
• Understand the key consumer, business and economic trends impacting mobile marketing in China
• Gain insight into mobile marketing strategies adopted by key players across consumer industries such as FMCG, healthcare, banking, and travel and tourism

 

Table of Contents :

 

1 Benchmarking of Mobile Marketing in BRIC Countries
1.1 Market Environment for Mobile Marketing in BRIC Countries
1.2 Future Prospects of Mobile Marketing in BRIC Countries
1.3 Comparison of Mobile Marketing Opportunities in BRIC Countries
1.3.1 Mobile marketing share of total digital advertising
1.3.2 Future mobile marketing expenditure benchmarking
2 Mobile Marketing in China
2.1 Introduction to Mobile Marketing in China
2.2 Key Growth Drivers of Mobile Marketing in China
2.2.1 Infrastructure drivers
2.2.2 Consumer drivers
2.2.3 Business drivers
2.3 Mobile Marketing Forecasts
2.3.1 Digital advertising expenditure
2.3.2 Mobile marketing share of total digital advertising expenditure
2.3.3 Mobile marketing expenditure trends
2.4 Key Mobile Marketing Trends in China
2.5 Mobile Marketing Strategies in Key Industries
2.5.1 Overview
2.5.2 Healthcare
2.5.3 Banking
2.5.4 Travel and tourism
2.5.5 FMCG
2.6 Case Studies
2.6.1 KFC
2.6.2 Starbucks
2.7 Challenges
2.8 Future of Mobile Marketing in China
3 Appendix
3.1 What is this Report About?
3.2 Definitions
3.3 About BRICdata
3.3.1 Areas of expertise
3.4 Methodology
3.5 Disclaimer

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