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Mobile Marketing Strategies and Emerging Opportunities in Brazil: Market Profile

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Synopsis

The report provides top-level market analysis, information and insights, including:
• In-depth analysis of the mobile value-added services (MVAS) market in Brazil
• A comprehensive understanding of market trends, drivers, opportunities and challenges across key MVAS service segments
• Detailed market sizes for a period of 10 years (2007–2016), broken down into four key areas of service

Summary

Mobile marketing is becoming an integral part of marketing strategies for companies in Brazil, which is mainly due to the rising number of mobile-internet users and the increasing adoption of smartphones in the country. With the changing consumer preferences and technological advancements in Brazil, mobile marketing is becoming a strategic tool for marketers. Brazil is the leading country for mobile marketing initiatives in Latin America. Some of the main growth drivers for mobile marketing in Brazil are the country’s increasing mobile subscriber base and rising number of mobile-internet and smartphone users. Furthermore, the country is preparing to host the 2014 World Cup and 2016 Olympic Games, which will encourage companies to invest in advanced mobile technologies in order to advertise their brand over mobile devices during these major sporting events.

Scope

• This report provides an extensive analysis of the mobile marketing market in Brazil
• It provides current and forecast market sizing for mobile marketing spend in Brazil
• It offers detailed analysis of business, infrastructure, technology and consumer trends driving the growth of the mobile marketing market in Brazil
• The report highlights the key challenges faced by the mobile marketing market
• It provides case examples of innovative mobile marketing strategies adopted by key players across consumer industries such as FMCG, healthcare, banking, and travel and tourism
• It also provides insights into the future of mobile marketing and upcoming trends shaping the growth of the market in Brazil

Reasons To Buy

• Gain in-depth insight into mobile marketing strategies and emerging opportunities in Brazil
• Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on mobile marketing In Brazil
• Understand the key consumer, business and economic trends impacting mobile marketing in Brazil
• Gain insight into mobile marketing strategies adopted by key players across consumer industries such as FMCG, healthcare, banking, and travel and tourism

 

Table of Contents :

 

1 Benchmarking of Mobile Marketing in BRIC Countries
1.1 Market Environment for Mobile Marketing in BRIC Countries
1.2 Future Prospects of Mobile Marketing in BRIC Countries
1.3 Comparison of Mobile Marketing Opportunities in BRIC Countries
1.3.1 Mobile marketing share of total digital advertising
1.3.2 Future mobile marketing expenditure benchmarking
2 Mobile Marketing in Brazil
2.1 Introduction to Mobile Marketing in Brazil
2.2 Key Growth Drivers of Mobile Marketing in Brazil
2.2.1 Infrastructure drivers
2.2.2 Consumer drivers
2.2.3 Business drivers
2.3 Mobile Marketing Forecasts
2.3.1 Digital advertising expenditure overview
2.3.2 Mobile marketing share of total digital advertising expenditure
2.3.3 Mobile marketing expenditure
2.4 Key Mobile Marketing Trends in Brazil
2.5 Mobile Marketing Strategies in Key Industries
2.5.1 Overview
2.5.2 Healthcare
2.5.3 Banking
2.5.4 Travel and tourism
2.5.5 FMCG
2.6 Case Studies
2.6.1 Coca Cola
2.6.2 Bohemia
2.7 Challenges
2.8 Future of Mobile Marketing in Brazil
3 Appendix
3.1 What is this Report About?
3.2 Definitions
3.3 About BRICdata
3.3.1 Areas of expertise
3.4 Methodology
3.5 Disclaimer

List of Tables

Table 1: Brazilian Market Environment for Mobile Marketing, 2011
Table 2: Latin American Mobile Marketing Survey Findings, 2011
Table 3: Brazilian 3G Subscribers (Million), 1Q 2010–1Q 2012
Table 4: Brazilian Digital Advertising Expenditure (US$ Million), 2007–2016
Table 5: Brazilian Mobile Marketing Expenditure (US$ Million), 2007–2016
Table 6: Brazilian Mobile Marketing Strategies of Key Industries
Table 7: Mobile Banking Services Offered by Leading Brazilian Banks
Table 8: BRICdata Mobile Marketing Definitions

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