How We Eat: Retail and Foodservice Opportunities in When and Where America Eats - Market Research Reports | Market Research Report || Company Profile | Scoop.it

 

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How We Eat: Retail and Foodservice Opportunities in When and Where America Eats

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Many factors influence how we as Americans eat-everything from our age to how much money we earn to whether or not we have children in our lives whose dietary needs or whims must be prioritized daily. As a result our eating habits are as varied and individualized as we ourselves are. Food industry players nonetheless have opportunities to target a wide variety of consumers whose choices often revolve among three key priorities: health, convenience, and variety.

In this data-packed Packaged Facts report, How We Eat: Retail and Foodservice Opportunities in When and Where America Eats, we examine modern mealtime habits and how these three core food priorities combine into a variety of trends that will continue to influence the food and beverage landscape into the foreseeable future. Our look at when Americans eat not only tracks in detail the times when various consumer segments are having meals, but how these patterns influence their tendencies to snack, to eat more than three meal a day, to make unhealthy food choices, and to eat socially or alone.

Our analysis also spans retail and foodservice. Food spending, whether at home or at restaurants, has been driven by the youngest and the oldest adult brackets. seniors are spending somewhat more on both food at home and food away from home than they did in 2007, while younger adult consumers are spending a great deal more on food at home (20%) and food away from home (23%). Spending growth among younger adults is driven by population increases, whereas spending increases among older consumers suggest a lifestyle change-not coincidentally, 2011 marks the first year that Baby Boomers have reached the age of 65. These consumers bring with them not only household wealth accrued over time, but also restaurant engagement levels greater than that of earlier generations, driving spending growth.

Table of Contents :

 

Chapter 1: Executive Summary
Overview
Scope and Methodology
Mealtime Trends
The Return of the Home Cooked Meal
The Blurring Line Between Snacks and Meals
The Rise of the Fourthmeal
Eating Alone Is Becoming a New Normal
Ready Meals with a Healthy Twist Prove Ideal for Busy Lifestyles
Vitamins and Minerals from Real Foods not Supplements
Millennials Spur Collision of Technology and Foodservice
The Passing of the Generational Torch
Eating Trends
Snacking in America
Table 1-1: Selected Meal and Snack Psychographics: By Generational Age Bracket, 2011 (percent and index)
Afternoon, Evening Snacks Are Most Popular
Table 1-2: Mealtime and Snacking Patterns: By Gender, March 2011 (percent of U.S. grocery shoppers)
Table 1-3: Patterns for Snacking Alone or With Others: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)
At-Home Snacks More Popular
When America Eats
Table 1-4: Percent Who Eat by Hour of Day: By Generational Age Bracket, 2011 (percent and index)
Who Eats Together, Who Eats Alone
Healthy Habits and Eating Patterns
Table 1-5: Selected Wellness and Nutrition Psychographics: By Generational Age Bracket, 2011 (percent and index)
Foodservice Trends
Hispanics Driving Growth in Food Spending
Table 1-6: Food, Food at Home, Food Away from Home & Restaurant Expense: Hispanic v. Non-Hispanic, 2007-2010

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