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Budget Allocations on Key Marketing Initiatives in 2012–2013 in the Global Cards and Payments Industry: Survey Snapshot

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Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading cards and payments industry executives. The opinions and forward looking statements of 60 industry executives have been captured in our in-depth survey, of which 65% represent directors, departmental heads and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading companies
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East
• The report covers data and analysis on key marketing initiatives budget allocations in the global cards and payments industry

Summary
“Budget Allocations on Key Marketing Initiatives in 2012–2013 in the Global Cards and Payments Industry: Survey Snapshot” is a new report by Timetric and VRL that analyzes budget allocations on key marketing initiatives in the cards and payments industry. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope
The report features the opinions of global cards and payments industry respondents related to the following:
• Key marketing initiatives budget allocations

Reasons To Buy
• Identify alternative corporate strategies in allocating marketing funds with the help of an Ansoff Matrix.

 

Table of Contents :

 

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Key Marketing Initiatives: Budget Allocations
3 Appendix
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer

List of Tables
Table 1: Global Cards and Payments Industry Respondents by Job Role (%), 2012
Table 2: Global Cards and Payments Industry Respondents by Company Turnover (%), 2012
Table 3: Survey Results – Closed Questions

List of Figures
Figure 1: Key Marketing Initiatives: Budget Allocations in the Global Cards and Payments Industry (%), 2012

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  Demand in Emerging Markets in 2012–2013 in the Global Cards and Payments Industry: Survey Snapshot

  Growth Expectations in Developed Markets in 2012–2013 in the Global Cards and Payments Industry: Survey Snapshot

  Products of High Demand in 2012–2013 in the Global Cards and Payments Industry: Survey Snapshot

  Vital Channels of Growth in 2012–2013 in the Global Cards and Payments Industry: Survey Snapshot

  Key Drivers of Growth in 2012–2013 in the Global Cards and Payments Industry: Survey Snapshot

  Leading Business Concerns in 2012–2013 in the Global Cards and Payments Industry: Survey Snapshot

  Critical Business Success Factors in 2012–2013 in the Global Cards and Payments Industry: Survey Snapshot

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