Global Construction Supplier Industry Outlook Survey 2012–2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Construction Industry - Market Resear... | Market Research Report || Company Profile | Scoop.it

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Global Construction Supplier Industry Outlook Survey 2012–2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Construction Industry

http://www.aarkstore.com/reports/Global-Construction-Supplier-Industry-Outlook-Survey-2012–2013-Industry-Dynamics-Market-Trends-and-Opportunities-Marketing-Spend-and-Sales-Strategies-in-the-Construction-Industry-199145.html

 

Synopsis

• This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading construction industry executives. The opinions and forward looking statements of 218 industry executives have been captured in our in-depth survey, of which 54% represent Director and C-level respondents.
• The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• The report covers data and analysis on supplier media budgets, marketing and sales strategies and business practices.
• Key topics covered include construction industry media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, economic outlook and business confidence.
• In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.
• The report examines current practices and provides future expectations over the next 12–24 months.
• The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results.

Summary

“Global Construction Supplier Industry Outlook Survey 2012–2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Construction Industry” is a new report by Timetric that analyzes how media spend, marketing and sales strategies and business practices in the construction industry are set to change 2012–2013. This report gives you access to media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and company size.

Scope

• The report features the opinions of global construction industry respondents related to the following:
• Revenue growth and future developments in business structure
• Merger and acquisition activity
• Capital expenditure and change in staff recruitment activity
• Key regions of growth
• Key industry threats and opportunities
• Annual marketing budgets and change in marketing expenditure
• Future spending outlook on media channels
• Marketing agency selection criteria

Table of Contents :

 

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
3 Construction Industry Dynamics
3.1 Revenue Growth Expectations
3.1.1 Revenue growth expectations by company type
3.1.2 Revenue growth expectations by region
3.1.3 Revenue growth expectations by company turnover
3.1.4 Revenue growth expectations of senior-level respondents
3.2 Future Developments in Business Structure
3.2.1 Future developments in business structure by buyers
3.2.2 Future developments in business structure by suppliers
3.3 Capital Expenditure Expectations
3.3.1 Capital expenditure expectations by buyers
3.3.2 Capital expenditure expectations by suppliers
3.3.3 Capital expenditure expectations by region
3.3.4 Capital expenditure expectations by company turnover
3.4 Planned Change in Staff Recruitment
3.4.1 Planned change in staff recruitment by buyers
3.4.2 Planned change in staff recruitment by suppliers
3.4.3 Planned change in staff recruitment by region
3.4.4 Planned change in staff recruitment by company turnover
3.5 Merger and Acquisition Activity Expectations
3.5.1 Merger and acquisition activity expectations of buyers
3.5.2 Merger and acquisition activity expectations of suppliers
3.5.3 Merger and acquisition activity expectations by region
3.5.4 Merger and acquisition activity expectations by company turnover
4 Construction Industry Growth Outlook
4.1 Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Growth Expectations in Developed Markets
4.2.1 Growth expectations in developed markets by buyers

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