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Strategies for Increasing Share in MVAS Market in BRIC Countries

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Synopsis

The report provides top-level market analysis, information and insights, including:
• In-depth analysis of the mobile value-added services (MVAS) market in the four BRIC countries: Brazil, Russia, India and China
• A comprehensive understanding of country-specific market trends, drivers, opportunities and challenges across key MVAS service segments
• Detailed market sizes for each BRIC country for a period of 10 years (2007–2016), broken down into four key areas of service

Executive Summary

While the MVAS markets in each of the four BRIC countries have their own distinct drivers, characteristics and challenges, they all offer immense potential to operators with the relevant market knowledge and presence. The growth of the smartphone, social networking and issues relating to 3G and 4G technology are common to all four countries, while the growing level of urbanization is also a key consideration. There is, however, no “one-size-fits-all” approach to capitalize on these opportunities; each country requires its own specific strategy to enable mobile operators to gain market share effectively, taking into account the future drivers and challenges which could potentially affect the growth of these remarkable emerging markets.

Scope

This report provides an extensive analysis of the mobile content services market of the four BRIC nations: Brazil, Russia, India and China: • It provides historical and forecast market sizes for the mobile communication, entertainment, information, and e-commerce services in each of the BRIC nations
• It offers detailed analysis of the factors driving the growth of mobile content services, and the key emerging trends in each of the BRIC nations
• The report details the key challenges, both technical and market-related, faced by mobile operators providing mobile data services
• It provides case examples of key telecommunications operators offering mobile content services

Reasons To Buy

• Gain in-depth insight into the individual mobile content services markets in each of the BRIC countries
• Understand the various market dynamics within the BRIC countries’ mobile and telecommunications industries, and use the knowledge to capitalize on the potential of these high-growth markets
• Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on the mobile content services market
• Identify the key specific growth segments within the mobile content services market in each of the BRIC countries
• Understand the growth strategies adopted by key mobile content service providers

Table of Contents :

1 Executive Summary
2 BRIC Region Mobile Content Services Market Benchmarking
2.1 BRIC Mobile Content Services Market Attractiveness
2.1.1 Key MVAS market indicators in BRIC
2.1.2 Stage of development
2.2 Inter-Country Comparison of Mobile Content Services Market Size
2.2.1 Snapshot of mobile content services market size
2.2.2 Benchmarking of mobile communication services market size
2.2.3 Benchmarking of mobile entertainment services market size
2.2.4 Benchmarking of mobile information services market size
2.2.5 Benchmarking of mobile commerce services market size
3 Mobile Content Services Market in Brazil
3.1 Telecommunications Market in Brazil
3.2 Overview of Mobile Content Services in Brazil
3.2.1 Entertainment services
3.2.2 Mobile TV and video
3.2.3 Mobile music
3.2.4 Mobile gaming
3.2.5 Other entertainment services
3.2.6 Informative services
3.2.7 Location-based services
3.2.8 Mobile learning
3.2.9 Other informative services
3.2.10 Mobile messaging
3.2.11 Mobile payments
3.2.12 Mobile healthcare
3.3 Future Potential of Mobile Content Services in Brazil
3.4 Market Size and Forecast of Mobile Content Services 2007-2016
3.4.1 Brazilian MVAS total market size
3.4.2 Brazilian MVAS market size: communication services
3.4.3 Brazilian MVAS market size: entertainment services
3.4.4 Brazilian MVAS market size: information services
3.4.5 Brazilian MVAS market size: mobile commerce
3.5 Drivers
3.6 Trends
3.7 Challenges

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