Market Research dedicated to Innovation
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Millennials Will Disrupt Consumer Research. Here's How ...

Millennials Will Disrupt Consumer Research. Here's How ... | Market Research dedicated to Innovation | Scoop.it
During the last few decades marketers have grown comfortable with research methodologies that are not designed to fully engage the onslaught of Millennial consumers who will become their new target. ...
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Google Consumer Surveys Unleashes G Force Change | GreenBook

Google Consumer Surveys Unleashes G Force Change | GreenBook | Market Research dedicated to Innovation | Scoop.it
Google Consumer Surveys just revealed the next phase of their growth plan which was to say the least, aggressive, with clear intent to own as much market share as possible. ...
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A Client-side View On The Opportunities & Threats For The Future of ...

A Client-side View On The Opportunities & Threats For The Future of ... | Market Research dedicated to Innovation | Scoop.it
The most pressing challenge for Market Research in the future is in my view actually using all the methodological innovations for superior business impact. ... we still live in a world short on real insights.
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Does your Organisation Really Need a Market Research Department? And in the Future? - C3Centricity

Does your Organisation Really Need a Market Research Department? And in the Future? - C3Centricity | Market Research dedicated to Innovation | Scoop.it
Everyone accepts that marketing is changing yet few have realised the urgent need for market research to change too. This post asks some awkward questions.
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Rescooped by Adeline Baret from The Future of Social Media: Trends, Signals, Analysis, News
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How social media is making us insecure, narcissist

How social media is making us insecure, narcissist | Market Research dedicated to Innovation | Scoop.it

According to a research, the excessive use of social networking may be connected to psychiatric problems like depression and narcissistic personality disorder. It is believed that people who use social networking sites like Facebook and Twitter the most tend to have more narcissistic and insecure personalities. Here is how the excessive use of social media takes a toll on our lives and health


Via Ilkka Olander
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The Quiet rEvolution In Marketing Insights | GreenBook

The Quiet rEvolution In Marketing Insights | GreenBook | Market Research dedicated to Innovation | Scoop.it
The essence here is that social and mobile technologies will be leveraged to drive engagement and understanding of consumers at a previously unimaginable level, increasing basic business value. ....
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The Client-side View: We Ignore Social Media Research At Our Peril ...

The Client-side View: We Ignore Social Media Research At Our Peril ... | Market Research dedicated to Innovation | Scoop.it
I've recently returned from a Market Research Consumer & Shoppers' Insight Conference in Berlin, where I gave a talk on how Social Media Insights can be used for New Product Development. As a Client side ....
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"Focus Group" cartoon | Tom Fishburne: Marketoonist

"Focus Group" cartoon | Tom Fishburne: Marketoonist | Market Research dedicated to Innovation | Scoop.it
customer acquisition. Market research is a vital part of marketing. Understanding the consumer is the foundation of every meaningful brand. Yet market research can go overboard. Focus groups are frequently called as a knee-jerk ...
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Congress 2013 Day 3 - RW Connect - ESOMAR

Congress 2013 Day 3 - RW Connect - ESOMAR | Market Research dedicated to Innovation | Scoop.it
At heart, they said, what big data means for market research is what the synthesiser meant for music: a shift from a particular instrument delivering a particular sound to a machine that can synthesise any input to produce any output.
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Is Marketing losing its relevance - Strategic Design

Is Marketing losing its relevance - Strategic Design | Market Research dedicated to Innovation | Scoop.it
As organizations need to adapt to the increasing pace of developments in their markets is marketing still capable of showing the way forward?
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7 Marketing Truths Every Business Leader Should Know - Entrepreneur

7 Marketing Truths Every Business Leader Should Know - Entrepreneur | Market Research dedicated to Innovation | Scoop.it

"Marketing is too important to be left to the marketing department."
– David Packard, co-founder, Hewlett-Packard

If you ask 20 business leaders to define marketing, you’ll probably get 20 different answers. Why is marketing so hard to pin down? Probably because most marketers don’t understand it themselves. They spend their careers locked in a narrow purview and never really see the big picture. 


Via Paula Maria Tinoco Trindade
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Submissions And Voting Now Open for Insight Innovation ...

Submissions And Voting Now Open for Insight Innovation ... | Market Research dedicated to Innovation | Scoop.it
The Insight Innovation Competition is an initiative to identify innovators whether they think of their solution as market research related or not, while supporting these firms through funding and mentoring from experienced professionals ...
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The 21st Century Battle for the Future of MR has begun: Empowered ...

The 21st Century Battle for the Future of MR has begun: Empowered ... | Market Research dedicated to Innovation | Scoop.it
We look at our shiny new MR tools without paying proper attention to what aspects of the marketplace they are meant to enrich. To answer that question, let's zoom above the trees ... tools, ones that allow consumers to co-create.
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The Top 25 Unmet Needs Of Insights Clients | GreenBook

The Top 25 Unmet Needs Of Insights Clients | GreenBook | Market Research dedicated to Innovation | Scoop.it
We asked market research clients to tell us their most pressing unmet need from insights suppliers. Here is ...
Adeline Baret's insight:

Better to know it!

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