NortheRN Research Network: A market research community in the north
110 views | +0 today
Follow
NortheRN Research Network:  A market research community in the north
NortheRN Research Network: Sharing ideas opportunity and best practice - see:
Your new post is loading...
Your new post is loading...
Scooped by paul sutherland
Scoop.it!

Do you market research a potentially disruptive startup?

Do you market research a potentially disruptive startup? | NortheRN Research Network:  A market research community in the north | Scoop.it
As an up and coming startup, if you know that you're on to something big and you're going to be the market pioneer, with no competition at the moment, do you do market research?
more...
No comment yet.
Rescooped by paul sutherland from Thoughts from +ADD Strategy
Scoop.it!

Paul Joins FE Associates community

FE Associates is recognised as a leading performance improvement consultancy in the post-16 sector working with colleges and training providers to help deliver their strategies and operational plans.

 

They provide a range of services including interim management, recruitment, strategic consultancy, quality improvement, financial efficiency analysis and business development.

 

Paul joined the register in May.

 

more...
No comment yet.
Rescooped by paul sutherland from Thoughts from +ADD Strategy
Scoop.it!

Big Issue Invest launches new £500k social investment pot - NEA2F

Big Issue Invest launches new £500k social investment pot - NEA2F | NortheRN Research Network:  A market research community in the north | Scoop.it
more...
andrew cronnie's curator insight, April 11, 2014 3:13 AM

More new funds for social ventures. Visit www.bigissueinvest-csv.com to apply. Deadline for applications is Monday 19 May 2014 

Scooped by paul sutherland
Scoop.it!

The product as market research - Financial Times

The product as market research - Financial Times | NortheRN Research Network:  A market research community in the north | Scoop.it
The product as market research
Financial Times
In a set of studios close to London's Old Street roundabout, Stef Lewandowski and his team are working on changing how digital products are built and tested.
more...
No comment yet.
Rescooped by paul sutherland from Public Relations & Social Media Insight
Scoop.it!

Eight Ways to Use Facebook for Market Research

Eight Ways to Use Facebook for Market Research | NortheRN Research Network:  A market research community in the north | Scoop.it

Want more information about your customers, prospects and competition? Use Facebook for market research and get insights that make your marketing better.Perhaps one of the most underutilized benefits of Facebook is market research.Because of its size (1.1 billion and counting), Facebook can give you insights about your customers, prospects and even your competitors.Here are eight ways to use Facebook for market research...


Via Jeff Domansky
more...
Nevermore Sithole's curator insight, August 28, 2013 3:56 AM

Facebook and market research

Jeff Domansky's curator insight, August 28, 2013 1:57 PM

Facebook a marketing reearch tool? Yep!

Aliana Jackson's curator insight, July 3, 2014 7:54 AM

Great!!

Rescooped by paul sutherland from Lean Content Marketing
Scoop.it!

21 Reasons You Must Become an Expert

21 Reasons You Must Become an Expert | NortheRN Research Network:  A market research community in the north | Scoop.it

Building a lean content marketing team is easier — An expert perspective on the subject matter will help you understand what help you need.


Via theclairbyrd
andrew cronnie's insight:

Interesting article

more...
No comment yet.
Scooped by paul sutherland
Scoop.it!

Market research firm slices forecast for proximity mobile payments - Mobile Payments Today

Market research firm slices forecast for proximity mobile payments - Mobile Payments Today | NortheRN Research Network:  A market research community in the north | Scoop.it
Market research firm slices forecast for proximity mobile payments Mobile Payments Today Research firm eMarketer has cut its estimated growth for proximity mobile payments for this year in half, from $2.12 billion to $1 billion, according to...
more...
No comment yet.
Rescooped by paul sutherland from Public Relations & Social Media Insight
Scoop.it!

MediaPost Publications The Best Market Research Tool You're Not Using

MediaPost Publications The Best Market Research Tool You're Not Using | NortheRN Research Network:  A market research community in the north | Scoop.it

Forget about the typical reasons that brands pay attention to Pinterest. Instead, think of Pinterest in a new way: as a compelling market research tool. Let's evolve the prevalent social mantra: It's not what you say about you; it's what your customers say about you. In today's booming Visual Revolution, it's not what your customers say. It's what they show.

 

In reality, the nearly 50 million Pinterest users are actually master product crowdsourcers who are deep in development on one of the best CRM tools ever. Even better for brands, these aspirational pinners are singlehandedly reinventing market research....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 12, 2013 3:38 PM

There are several terrific tips an insight into how to get the most from Pinterest and to use it for marketing success.

Rescooped by paul sutherland from I can explain it to you, but I can't understand it for you.
Scoop.it!

Market Research Through Social Media…Context Is King!

Market Research Through Social Media…Context Is King! | NortheRN Research Network:  A market research community in the north | Scoop.it

MRG (Interactive Media in Retail Group), the UK’s industry group for online retail, asked me to share insights about how retailers can best utilize social media market research and realize value from social media channels. I wanted to share my...


Via Riaz Khan
more...
No comment yet.
Scooped by paul sutherland
Scoop.it!

Reconsider your proposition now

Reconsider your proposition now | NortheRN Research Network:  A market research community in the north | Scoop.it

Tech. Marketing Tips from M.Ology

 

With the continued economic downturn, it’s easy to get myopic about defending client accounts, revenues and profitability.

 

 

Look a little deeper, though, and there is a compelling call to action to stop and think about what activities will sustain and grow your business....

 

North East Business News

more...
No comment yet.
Scooped by paul sutherland
Scoop.it!

Will Crowdsourcing Impact Market Research? Learn from the Pioneers - ASIA RESEARCH Online

Will Crowdsourcing Impact Market Research? Learn from the Pioneers - ASIA RESEARCH Online | NortheRN Research Network:  A market research community in the north | Scoop.it
Will Crowdsourcing Impact Market Research? Learn from the Pioneers @shelleykuipers http://t.co/30mrHiOUmo cc: @chaordix #crowdweek
more...
No comment yet.
Scooped by paul sutherland
Scoop.it!

Evolution Marketing Research Grows its Practice with Addition of Three Key ... - The Herald | HeraldOnline.com

Evolution Marketing Research Grows its Practice with Addition of Three Key ... - The Herald | HeraldOnline.com | NortheRN Research Network:  A market research community in the north | Scoop.it
Evolution Marketing Research Grows its Practice with Addition of Three Key ...
more...
No comment yet.
Scooped by paul sutherland
Scoop.it!

Director of Industry Solutions and Go-to-Market, Higher Education and Research

Director of Industry Solutions and Go-to-Market, Higher Education and Research | NortheRN Research Network:  A market research community in the north | Scoop.it
Do you demand the best from your professional career? Are you inspired by excellence? At SAP, you will have the power to make a real impact.
more...
No comment yet.
Rescooped by paul sutherland from Thoughts from +ADD Strategy
Scoop.it!

UK - Digital skills gaps holding back half of UK firms

UK - Digital skills gaps holding back half of UK firms | NortheRN Research Network:  A market research community in the north | Scoop.it
Economic growth is being put at risk due to skills gaps in the tech workforce, according to a survey of 1,600 employers by the Tech Partnership.

Employer Insights revealed that 72% of large companies and 49% of smaller companies were suffering from gaps between the skills held and the skills needed by their tech specialists. Certain sectors feel this problem more acutely than others: 61% of financial services companies, 59% of tech firms and 55% of public sector organisations.
more...
paul sutherland 's curator insight, May 7, 2015 5:22 AM

Creating a truly integrated skills ladder and better careers insight for younger people seems critical.  Some great work being done but so much more to do!

Rescooped by paul sutherland from Thoughts from +ADD Strategy
Scoop.it!

London Event will share insights from the CIM's largest ever SME marketing study

London Event will share insights from the CIM's largest ever SME marketing study | NortheRN Research Network:  A market research community in the north | Scoop.it

Paul Sutherland of +ADD Strategy is talking at the CIM's Think Big Act Small event in London on the 18th May alongside Emma Jones from Enterprise Nation, and Adam Rowse, Managing Director at Barclays Bank. They will share key findings from the CIM's national SME marketing survey and provide best practice marketing insight and ideas.  

 

The CIM is focussed on improving understanding, and enhance marketing practice in the small medium sized businesses.  To ensure best support for SME community, the organisation recently conducted thier most in-depth piece of research in this sector to date. 


The event, hosted by the CEO of the CIM Anne Goddfrey, will provide insight through case studies and expert panel discussion on how to drive your business marketing forward, and how the CIM intends to help.

Book here:  https://www.cim.co.uk/eventbooking/?crid=69857

more...
paul sutherland 's curator insight, May 7, 2015 6:21 AM

Very pleased to be asked to speak at this event and with the work of the CIM to improve SME marketing practice.  The CIM will be presenting findings of a major study into marketing practice, needs and issues in SME marketing.

Scooped by paul sutherland
Scoop.it!

Marketing costs for SMEs nearly reach £24,000 a year - Business Matters

Marketing costs for SMEs nearly reach £24,000 a year - Business Matters | NortheRN Research Network:  A market research community in the north | Scoop.it
The average SME spends £23,810 a year on marketing and given the prominence of smart devices, just under half of those questioned say mobile forms part of that outlay. However, only 8 per cent have a mobile optimised website with a further 10 per cent looking to invest in this space this year.
andrew cronnie's insight:

A new report by CEBR - fascinating....

more...
No comment yet.
Scooped by paul sutherland
Scoop.it!

Defining Critical Difference Between Market Research And ...

Defining Critical Difference Between Market Research And ... | NortheRN Research Network:  A market research community in the north | Scoop.it
Clarence Walker demystifies Market Research And Marketing Research, providing definitions, explanations and examples, so entrepreneurs can build businesses.
andrew cronnie's insight:

I am more interested in the relationship between marketing research and strategy development via analysis, interpretation and creative strategy development. However I did find this article interesting. It demonstrates one of several ways the industry fails to communicate clearly and effectively about the value of its role and critical function in commercial terms.

more...
No comment yet.
Scooped by paul sutherland
Scoop.it!

SME Masterclass: How to do better market research - Telegraph.co.uk

SME Masterclass: How to do better market research - Telegraph.co.uk | NortheRN Research Network:  A market research community in the north | Scoop.it
SME Masterclass: How to do better market research
Telegraph.co.uk
Instead of asking customers what they do and when, record what they do. The results will be very different.
more...
No comment yet.
Rescooped by paul sutherland from consumer psychology
Scoop.it!

The Latest and Greatest in Market Research

The Latest and Greatest in Market Research | NortheRN Research Network:  A market research community in the north | Scoop.it

"As I was checking my RSS feeds this morning, I was struck by the variety of subjects that fall into the market research space. Like many other industries, technology has allowed for the basic functions to shift into a DIY space..."


Via Leona Ungerer
more...
No comment yet.
Scooped by paul sutherland
Scoop.it!

No change to market research budgets but marketing spend rises - Research Magazine

No change to market research budgets but marketing spend rises - Research Magazine | NortheRN Research Network:  A market research community in the north | Scoop.it
No change to market research budgets but marketing spend rises Research Magazine UK — Market research spend will remain static in the second half of the year despite marketing budget sentiment seeing a steep rise in overall according to the...
more...
No comment yet.
Scooped by paul sutherland
Scoop.it!

Why Real Time Market Research Is Important | InCrowd

Why Real Time Market Research Is Important | Real time data for pharma market researchers.
more...
No comment yet.
Rescooped by paul sutherland from Electronics Manufacturing
Scoop.it!

Market platform wars - trend for mobile devices in 2013

Market platform wars - trend for mobile devices in 2013 | NortheRN Research Network:  A market research community in the north | Scoop.it
Digitimes Research: Market trend for mobile devices in 2013 Digitimes Global shipments of smartphones, tablets and notebooks are expected to top 1.3 billion units in 2013, with smartphones and tablets accounting for more than 85% of total shipments...

Via Frank Klomp
more...
No comment yet.
Scooped by paul sutherland
Scoop.it!

How Microbusinesses are Using Market Research to Shape Their ...

How Microbusinesses are Using Market Research to Shape Their ... | NortheRN Research Network:  A market research community in the north | Scoop.it
Here's how a few small businesses are leveraging mobile market research to make a difference in their bottom line. Here's what they're up to and what you can learn from their examples.
more...
Sandra Guimarães's curator insight, December 19, 2013 2:15 PM

Whether it's a large or small business, market research is essential, obviously needs more or less information or depth, depending on the size of the company, the market, and the nature of the product.

Scooped by paul sutherland
Scoop.it!

IMS Research - PV Storage Market Set to Explode to $19 Billion in 2017; Germany leads Again

IMS Research -  PV Storage Market Set to Explode to $19 Billion in 2017; Germany leads Again | NortheRN Research Network:  A market research community in the north | Scoop.it
The worldwide market for PV storage is forecast to grow rapidly to reach $19 billion in 2017, from less than $200 million in 2012, according to a new report entitled ‘The Role of Energy Storage (IMS Research - PV Storage Market Set to Explode to $19...
more...
No comment yet.
Scooped by paul sutherland
Scoop.it!

China Software Industry Reached RMB 2.5 Trillion - New Market Research ... - PR Web (press release)

China Software Industry Reached RMB 2.5 Trillion - New Market Research ... - PR Web (press release) | NortheRN Research Network:  A market research community in the north | Scoop.it
China Software Industry Reached RMB 2.5 Trillion - New Market Research ...
PR Web (press release)
Researchmoz presents this most up-to-date research on China Software Industry Report, 2013.
more...
No comment yet.