The product as market research Financial Times In a set of studios close to London's Old Street roundabout, Stef Lewandowski and his team are working on changing how digital products are built and tested.
Want more information about your customers, prospects and competition? Use Facebook for market research and get insights that make your marketing better.Perhaps one of the most underutilized benefits of Facebook is market research.Because of its size (1.1 billion and counting), Facebook can give you insights about your customers, prospects and even your competitors.Here are eight ways to use Facebook for market research...
Market research firm slices forecast for proximity mobile payments Mobile Payments Today Research firm eMarketer has cut its estimated growth for proximity mobile payments for this year in half, from $2.12 billion to $1 billion, according to...
Forget about the typical reasons that brands pay attention to Pinterest. Instead, think of Pinterest in a new way: as a compelling market research tool. Let's evolve the prevalent social mantra: It's not what you say about you; it's what your customers say about you. In today's booming Visual Revolution, it's not what your customers say. It's what they show.
In reality, the nearly 50 million Pinterest users are actually master product crowdsourcers who are deep in development on one of the best CRM tools ever. Even better for brands, these aspirational pinners are singlehandedly reinventing market research....
MRG (Interactive Media in Retail Group), the UK’s industry group for online retail, asked me to share insights about how retailers can best utilize social media market research and realize value from social media channels. I wanted to share my...
Economic growth is being put at risk due to skills gaps in the tech workforce, according to a survey of 1,600 employers by the Tech Partnership.
Employer Insights revealed that 72% of large companies and 49% of smaller companies were suffering from gaps between the skills held and the skills needed by their tech specialists. Certain sectors feel this problem more acutely than others: 61% of financial services companies, 59% of tech firms and 55% of public sector organisations.
Paul Sutherland of +ADD Strategy is talking at the CIM's Think Big Act Small event in London on the 18th May alongside Emma Jones from Enterprise Nation, and Adam Rowse, Managing Director at Barclays Bank. They will share key findings from the CIM's national SME marketing survey and provide best practice marketing insight and ideas.
The CIM is focussed on improving understanding, and enhance marketing practice in the small medium sized businesses. To ensure best support for SME community, the organisation recently conducted thier most in-depth piece of research in this sector to date.
The event, hosted by the CEO of the CIM Anne Goddfrey, will provide insight through case studies and expert panel discussion on how to drive your business marketing forward, and how the CIM intends to help.
The average SME spends £23,810 a year on marketing and given the prominence of smart devices, just under half of those questioned say mobile forms part of that outlay. However, only 8 per cent have a mobile optimised website with a further 10 per cent looking to invest in this space this year.
Clarence Walker demystifies Market Research And Marketing Research, providing definitions, explanations and examples, so entrepreneurs can build businesses.
andrew cronnie's insight:
I am more interested in the relationship between marketing research and strategy development via analysis, interpretation and creative strategy development. However I did find this article interesting. It demonstrates one of several ways the industry fails to communicate clearly and effectively about the value of its role and critical function in commercial terms.
"As I was checking my RSS feeds this morning, I was struck by the variety of subjects that fall into the market research space. Like many other industries, technology has allowed for the basic functions to shift into a DIY space..."
No change to market research budgets but marketing spend rises Research Magazine UK — Market research spend will remain static in the second half of the year despite marketing budget sentiment seeing a steep rise in overall according to the...
Digitimes Research: Market trend for mobile devices in 2013 Digitimes Global shipments of smartphones, tablets and notebooks are expected to top 1.3 billion units in 2013, with smartphones and tablets accounting for more than 85% of total shipments...
The worldwide market for PV storage is forecast to grow rapidly to reach $19 billion in 2017, from less than $200 million in 2012, according to a new report entitled ‘The Role of Energy Storage (IMS Research - PV Storage Market Set to Explode to $19...
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